wordpresswarrior.com.au

…because a l l bus iness i s ebus iness !

Getting Paid With PayPal

Vincent Brown

The Holy Grail of the Sales Funnel

wordpresswarrior.com.au

Vincent’s Bio

Vincent BrowneBusiness Speaker, Mentor & Consultant

• Master of Internet Computing (MIC)• Bachelor of Education (B.Ed.)• Diploma of Training and Assessment (Dip TAA)• Microsoft Certified Professional [MCP)• Microsoft Certified Trainer (MCT)• Microsoft Office Specialist Master (MOS)• Australasian IT Trainer of the Year (2008)• PRINCE2

2000 - 2004Computer Science Lecturer

Edith Cowan University

2005 - 2011IT Training Coordinator

Edith Cowan University

2011- PresenteBusiness Consultant

Mining, Oil and Gas, SME

eBusiness Strategy | eBusiness Coaching & MentoringWordPress Training | Joomla Training | eBusiness Technology Selection

Website Auditing | Search Engine Optimisation

Areas of Specialisation

ContributorTrainerMentor

wordpresswarrior.com.au

H O W O N L I N E P U RC H A S E S PA I D F O R

48%

63%

52%

wordpresswarrior.com.au

wordpresswarrior.com.au

ATTRACT THE CUSTOMER1

wordpresswarrior.com.au

Marketing Strategies

Social Media

Strategy

SEO Campaign Strategy

Mobile Optimisation Strategy

Content Development Strategy

DRIVE TO THE BUY!

wordpresswarrior.com.au

MOTIVATE THE PURCHASE2

You

Results

Health

Guarantee

Discover

Love

ProvenSafety

SaveNew

wordpresswarrior.com.au

Features vs. Benefits Example

The AcmeSEO software application employs the most advanced keyword analysis and ranking algorithms available, employing a range of proprietary heuristics to position a website optimally within an online industry domain…

Feature Specific

AcmeSEO uses the latest proven search engine optimisation research to guarantee that your business website consistently and sustainably achieves a Page 1 position in Google search rankings; driving high volumes of traffic to your site, resulting in dramatically increased sales and profitability.

Benefit Specific

wordpresswarrior.com.au

ENABLE THE ORDER3

wordpresswarrior.com.au

1. Display a strong and intuitive Call to Action (CtA)

2. Locate CtA immediately adjacent product and/or service copy

3. Enter payment system with minimum number of clicks

4. Clearly display relevant policies and Terms & Conditions

5. Offer Up-sells and Cross-sells before payment processing

6. Provide clear advice of sale to buyer

wordpresswarrior.com.au

FACILITATE PAYMENT4

…because all business is eBusiness!

eBusinessMentor.com.au

wordpresswarrior.com.au

Working With PayPal

1. Create a PayPal account, either Business or Premier

2. Attach a valid bank account into which funds will be deposited

3. Validate bank account (about 10 working days)

4. Set up business information and return URL for payment confirmation purposes

5. Generate Payment Requests for individuals, or website embed-able Payment Icons for open sale items

wordpresswarrior.com.au

Payment Methods - Invoicing

wordpresswarrior.com.au

Payment Methods - Website

What does the customer see?

wordpresswarrior.com.au

Payment Methods – Mobile App

wordpresswarrior.com.au

Click to get your

7 Create & Position Engagement Devices

TIPMake it thumb / index finger friendly - smart use of space, text that is easy to read, logical interaction clues and large touch targets that allow visitors to navigate with confidenceEnsure links and calls-to-action look tap-able without hover states

0407 144 271<a href=“tel:0407144271”>0407 144 271</a>

They must be smart phone friendly!!!

Validated &Attack Proof!

wordpresswarrior.com.au

PayPal Demonstration

Login To PayPal1 Create Your Button2 Embed In Website3

wordpresswarrior.com.au

LOG THE TRANSACTION5

wordpresswarrior.com.au

Common Accounting Packages

I n t e g r a t e s w i t h …

wordpresswarrior.com.au

LEVERAGE THE SALE6

wordpresswarrior.com.au

Sale Leverage Techniques

Upsell

Cross Sell

Request Reviews

Analyse Sales

Customise Offers