the role of multicultural students services on the...

11/9/2010

1

Best Practices in the

Recruitment and Retention of

Students of Color

Developing a Cultural Paradigm Shift

College Student Educators International

ACPA Educational Webinar Series

Robert N. Page Jr.

Adrienne Collins-Runnebaum Facilitator



Students of Color


Webinar Agenda

2:00 p.m. Introductions

2:15 p.m. Assessment of your Recruitment and

Retention Needs

2:35 a.m. Developing a Recruitment Plan from the

Ground Up

2:55 p.m. Developing a Collaborative

Retention Plan

3:15 p.m. Recruitment and Retention Summit

Building Your Plan and Putting it into Action

3:25 p.m. Closing

Best Practices in the Recruitment and Retention of

Students of ColorDeveloping a Cultural Paradigm Shift

Robert N. Page Jr.

28 Years Higher Education Experience

Housing First Year Experience – ASU

Consultant Work – Living and Leaving a

Legacy

Noel Levitz Experience

Developed the Hawk Link Program

11/9/2010

2





Boy you have a responsibility…



11/9/2010

3



Students of Color


Goal: This webinar is designed to explore the challenges and responsibilities that institutions may have in the development of a comprehensive multicultural recruitment and retention plan. We will also discuss how to formulate a plan that could work with the many cultural challenges facing our communities. The goal is to be able to address some of the challenges that face multicultural recruitment and retention initiatives by understanding multiculturalism, which could shape the best practices you will use in meeting the needs of the students and institution.



Students of Color


Learning Outcomes

To engage participants in effective discussion towards increasing

enrollment and first year retention

To explore best practices that can directly impact the recruitment and

retention of students of color

To facilitate dialogue around challenges and barriers that are related to

enrollment and academic success

Identify and assess how departments and offices on your campus can

work on new ways to work collaboratively with this population

Provide information on programs that work

Identify ways that campus departments and offices can collaborate to

foster a more inclusive learning environment for the overall success of

their students

Discussion on how to put ideas and initiatives into action



Students of Color


What is your role at your institution

What do you hope to achieve out of this

workshop

Identify key goals that lead to successful

recruitment and retention

Challenges that your institution face in

recruiting and retaining students of color

11/9/2010

4



Students of Color


Grounding your Plans in a Multicultural Education Models

Why do we need diversity discussion for Recruitment

and Retention?

Theory Based Education for Recruitment and Retention

– Multiculturalism

– Social Justice Models

– Social Change Models

– Inclusion Models

– Cross Cultural Communication Models


Recruitment Students of Color


Developing a Recruitment Plan

from the Ground Up



Students of Color


Campus Assessment Worksheet

Recruitment:

What resources are needed for a successful recruitment plan on your campus?

Identify the following:

Target Population

Target Areas for Recruitment

Academic Indicators

Marketing & Communication Plan

Recruitment Goals/Yield:

Target Goals (Immediate Impact Numbers for Students of Color)

Stretch Goals (Long Term 2-4 years)

11/9/2010

5



Students of Color



Possible Resources:

Multicultural Recruitment Team

Scholarships and Financial Aid Planning and Funding

Academic Support Programs

Departmental Support Programs

TRIO Programs

Visit Day Programs

Orientation Programs

Receptions

Road Shows

Enrollment at your institution?

Growth in U.S. Population by Ethnic Group

1981-2051

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

400,000,000

450,000,000

80-81 85-86 90-91 95-96 00-01 05-06 10-11 15-16 20-21 25-26 30-31 40-41 50-51

White Non-Hisp Black Hispanic Asian

11/9/2010

6

Number of High School Graduates,

1993-2018: National

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

White Black Asian Hispanic American Indian Non-Public

Developing a Comprehensive

Multicultural Recruitment Plan



Key factors for recruiting students

Ranked high are the variety of majors/programs and the college town atmosphere

Preferred sources of information are campus visits, then college websites

Most important influencers are themselves and their parents, then current college students

Key characteristics are strong programs, friendly people, attractive campus

And Opportunity for involvement in campus activities

11/9/2010

7



Key factors in recruiting multicultural students

Also ranked high are the variety of majors/programs and the college town atmosphere as related to people of color

Preferred sources of information are phone calls and emails from college representatives and scholarship brochures (compared to campus visits and college websites

Most important influencers are themselves and their parents, then high school counselors and coaches (compared to current college students)

Additional key characteristics are classes taught by professors, personal attention to students, and affordability



Barriers that could prevent success for your office

as you develop your program plans

– Lack of multi-cultural acceptance

– Isolation from other campus services

– Lack of vision

– Lack of staff support

– Segregation of student populations

– Diversity Education Issues

– Lack of motivation



Factors needed in offices for success

– Departmental & Institutional Support

– Financial Support (Alternative Options)

– Academic Support Programs

– Orientation Programs

– Recruitment Visits

– Peer Education Programs

– TRIO/Grant Programs

– Solid Value Based Multicultural and Diversity Training Programs

– Office Support from the Following…

11/9/2010

8



Recruitment TRIO Day Visits

Admissions Counselor On Call

Admission Visit Day

Two Days and One Day Programs

Admissions Presentation

SOCR Program Information

Campus Tour by Students of Color

Student Panels

Other Sessions as Outlined by Retention Committee

Faculty/Staff Lunch Session



Financial Aid

Financial Aid Seminars

Financial Aid Counselor On Call

Financial Aid Visit Day

Financial Aid Student Management Panel

Presentation on Retention Efforts

Formal Presentation on FAFSA

Scholarship & Loan Session

FAFSA On Line Session



Orientation Programs

Pre-Orientation Program

SOCR Two-Day Program

Academic Intervention Strategies

Advising & Student Panel

Social Component

Inclusive Orientation Week Activities

Parent Goodbye Program

11/9/2010

9



Writing You Plan…

An effective multicultural recruitment and

retention plan is written and implemented by

individuals that have strong enrollment and

multicultural educational backgrounds that

can understand, respect, accept and

appreciate differences moving beyond

assumptions on the values that lead to

individual enrollment goals.



Detailed Action Plans

Objectives - Timetables

Responsibility - Budgets

Evaluation

Institutional Strategic Plan

Master Enrollment Plan

Master Marketing

Recruitment PlanMaster Retention Plan

Clear Goals

Key Strategies

Steps to beginning your enrollment plan

Formation of a University-wide Enrollment

Management Recruitment Council

Assess driving and restraining forces

Compile and review historical data

Establishing clear and realistic goals

Develop separate strategic funnel for every

new student enrollment goal or group

11/9/2010

10

How many new students do we want in

the entering class and who?

New Student Enrollment

Funnel and Stages

Enrollment

Stage Rate

Enrollment

Stage

Applicant

Prospect

Inquiry

Completed

Applicant

Accepted

Confirmed

Enrolled

Response

Conversion

Completion

Acceptance

Confirmation

Capture

Yield (accept to enroll)

Enrollment Profile

Operational

ExpensesNet Operating

Revenue

Environment

Pricing

Financial aid policy

Cost of student populations

Program capacity

Course Availability

Student retention

Enrollment mgmt.

effectiveness

Auxiliary income

11/9/2010

11

Key Recruitment Strategies

Recruitment Marketing

Territory Management

Pricing

Campus Visit Programming

Use of Targeted Funnel Management

Marketing

Organizational Design and Development

Now Can You Keep Them?


Recruitment and Retention

of Students of Color


Developing a Collaborative Retention Plan

11/9/2010

12

Climate Survey & Retention Challenges

Student Stress Release

Retaining a student takes half the cost to recruit a student…

Best Practices in the Retention of Students of Color


Retention: What resources are needed for a successful retention plan

on your campus?

Identify the following:

– Target Cohort

– Supplemental Programs and Support

– Academic Indicators

Marketing & Communication Plan

Retention Goals/Rates

– Target Goals (Immediate Impact Numbers for Students of Color

– Stretch Goals (Long Term 2-4 years

11/9/2010

13

Best Practices in the Retention of Students of Color


Possible Resources:


– Retention Guides

– Scholarships and Financial Aid Planning


– Faculty Support

– Departmental Support

– Freshman Seminar

– Tutoring and Writing Support

– Early Alert System

– Sophomore Transition Program

– Men of Color Program


Retention of Students of Color

Key Factors in Retaining Students Mentoring - Enhancing and developing personal

relationships with other students and faculty

Involvement - Students that are involved in outside classroom experiences adjust quicker to the college and are more well rounded

Participation in Specialized Programs - Students that participate in departmental programs succeed academically

Sophomore Year Component – students who receive support in their second year have a higher retention to graduation rate



Key Factors in the Retaining of Students of Color Mentoring - Enhancing and developing personal relationships

with other upper division students, faculty and staff Cohort Enrollment - Having a core group of peers enrolled in

some of the same academic courses from which to form support systems such as study groups and peer tutoring

Cultural Involvement - Students that are involved in outside classroom opportunities that promote diversity and cultural inclusion adjust quicker to the college experience

Participation in Specialized Programs - Students that participate in department support programs

Sophomore Year Component – students who receive support in their second year have a higher retention to graduation rate

11/9/2010

14



Barriers that could prevent success for your office or

department as you develop your program plans

– Isolation from other campus services

– Lack of funding

– Lack of faculty and staff support

– Segregation of student populations

– Diversity Education Issues

– Lack of Remedial Programs and Support

– Unrealistic Goals & Programs!



Factors needed in offices for success

– Attention to Retention and Graduation Rates

– First Six Week Programming

– Departmental & Institutional Support

– Financial Support (Alternative Options)

– Faculty Involvement and Support Programs

– Mentoring & Tutoring Programs



– Peer Education Programs



Building Retention from your Recruitment Plan

Recruitment

Financial Aid

Orientation

Advising

Freshman Seminar Course & Academic Success Sessions

Living & Learning Components

Tutoring & Mentoring

Faculty Involvement Programs

Assessment of Program

11/9/2010

15



Initiatives to Begin Building Retention

Supplemental Instruction

Diversity in the Cirruculmn

Academic Based Programs

Use of Existing Programs

Collaboration with other Departments

Focus On First Year and Second Year



Orientation Programs Pre-Orientation Program

SOCR Two-Day Program

Introduction to the Retention Program

Academic Intervention Strategies

Advising & Student Panel

Social Component

Second Day Traditional Program

Orientation Week Activities

Parent Goodbye Program

Information & Activity Fair

Convocation Speakers of Color From Your Campus/Alumni

Social Component



Freshman Summer Institute Program

Student of Color Peer Advisors

Diversity Training for Academic & Faculty Advisors

Freshman 101 Course– Re-introduction of Program & Specifics

– Campus Tour & Library Tour

– Financial Management

– Study Habits

– Time Management

– Career Exploration

– Faculty Involvement

– Other General Topics

11/9/2010

16



Residential Initiatives

Freshman Year Experience Program

Peer Educators Program

Residential Academic Courses

Living Learning Communities

Academic Based Residential Programs

Hall Meetings & Programs



Tutoring & Mentoring Programs

Assessment of Tutoring Program On Campus

Peer Tutor Program

Athletic Tutoring & Mentoring Programs

Academic Success Centers or Tutor Programs

Student Development Centers

Writing Centers

Government Grant Tutor Programs



Faculty Involvee Program

Group & Individual Meetings

Group Dinners

Programs Presented by Faculty On Various

Topics

Email Contact

Review of Guidelines with Students

11/9/2010

17



Early Alert System

Adjunct Academic Advising

Intake Meetings

Early Alert Warning System

Academic Advisors Check

Career Exploration Check

Exit Interviews



Participation Incentives

Freshman Graduation Program

Book Scholarships

Peer Tutor/Mentor Group Social Events

T-Shirts

Donated Gifts

Recognition Events

Recruitment and Retention,


Development of your Retention Summit with

institutional support.

Detailed Action Plans

Objectives - Timetables

Responsibility - Budgets

Evaluation

Institutional Strategic Plan

Master Enrollment Plan

Master Marketing

Recruitment PlanMaster Retention Plan

Clear Goals

Key Strategies

11/9/2010

18



Development of your Recruitment and

Retention Summit

A Retention Summit must be developed to

assess the institutional support and mission in

regards to retention. Before a clear retention

plan can move forward, as assessment of

campus needs and challenges should be

identified to explore next steps.



Recruitment and Retention Summit Outcomes

University Support (Administration Support)

Faculty & Staff Assessment

Climate Survey

Identify Barriers

Indentify Enrollment Point Person

Identify a Retention Coordinator/Office

Short and Long Term Goals



Recruitment and Retention Summit

Sample Agenda

University Charge – Provost

Data Analysis Report (Enrollment Management)

Review of Institutional Support Programs

Small Group Assessment Meetings

– Discussion on Barriers

Focus Groups (6 months report groups) – Based on recruitment and retention barriers

Implementation Groups (Final report)

11/9/2010

19



Boy you have a responsibility…



We all have a responsibility…



“Be A Cultural Paradigm

Change Agent”

Questions & Comments

the role of multicultural students services on the...

Documents