Intellectual Property and Innovation

The role of IP in promoting economic growth through innovation

Jasper Hedehaard Bojsen

National Technology Officer

Microsoft Denmark

IMPORTANCE OF IP FOR BUSINESS DEVELOPMENT

Microsoft as an example

Microsoft

• Microsoft was founded in 1975 by Bill Gates and Paul Allen

• The main office is in Redmond, Washington, USA, but the company spans over 103 countries and regions

• Our revenue in fiscal year 2010 was 60+ billion USD

• Steve Ballmer, whom in 1980 became the first business manager that Bill Gates hired, took over the role as CEO in 2000.

• Microsoft have Development Centers across the globe – including one here in Denmark.

Mic

roso

ft

90.000+ employees

More than 400.000 partner companies that sell software and/or services from Microsoft

9.500.000.000 USD in R&D

“A PC on every desktop …and in every home”

Microsoft Started Consumerization…

“PC on every desktop …and in every home”

“Enable people and businesses throughout the world to achieve their full potential”

Microsoft Depends Upon IP

• Bill Gates’ “open letter” of 1976

• The IP system is critical to our ability to ensure that we can recover our enormous ongoing investments in research and development

• Were it not for IP, Microsoft would not exist

Microsoft IP Facts

• Licensing Deals

600+

• International – 3,200 (plus 600 PCT) for FY09

• U.S. – 2,500 for FY09

6,000+ Applications

per Year

• U.S. – 12,800 utility patents

• International – 5,500 patents 18,000+

Issued Patents

37,000+ Pending Applications

$130,000,000 Patent Portfolio Legal

Services and Fees • Variety of outputs, from products

and services to fundamental and applied research

$9,500,000,000

Annual R&D Investment

$230,000,000,000 Company

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