the role of baths in your hotel reviews
TRANSCRIPT
G E T T H E R E V I E W S YO U WA N T
THE ROLE OF BATHS IN YOUR HOTEL REVIEWS
C O M M E N T S A B O U T B AT H S A P P E A R 2 . 2 4 X O F T E N I N N E G AT I V E R E V I E W S .
BATHROOMS ARE A GATEWAY TO NEGATIVE REVIEWS.
Photo by: marriott.comPhoto by: londonhotelsinsight.comPhoto by: ayanp01 via fourseasons.com/newyorkPhoto by: theepochtimes.com
BATHS IMPORTANCERank highly: almost as important as overall room size and location.
Vital element in how guests evaluate their stay.
Photo by. Conradhotels.hilton.com
T H E R E A R E A N U M B E R O F FA C T O R S C O N T R I B U T I N G T O T H I S .
WHY THE GROWING IMPORTANCE?
Photo by: justtheplanet.comPhoto by: fourseasons.com/newyorkHotelsoftheworld.com
GROWING PERSONAL CARE PRODUCT MARKET
While historically, this may have been more skewed towards women, men are now using more hygiene/health/grooming products.
On average: • Women use 12• Men use 6.
More “things” require more counter space or storage.
Photo by: doubletree.hilton.com
EVERYTHING IN ITS PLACE
Just as they do at home, guests need a “place” to put things – everything
easily findable and within reach.
Remember the rule of thumb: at least as good as what they
have at home – if not better. Photo by: stylecaster.com
FAMILY TRAVEL
Photo by: scholastic.com
When families travel together, the bath can get even more crowded.
REMEMBER: AVERAGES
Average family size: 2.54 people.
Average family home size: 2600 sq. ft.
Single family homes average 2.56 baths or – 1.05 people per bath. Photo by: athomesense.com
Or put another way: people don’t typically share baths at home anymore.
COMPLAINTS
While some people might complain out of sheer sadism, most people don’t. • Confused about
what they thought they were getting.• Most try to
resolve their problems offline first.
Photo by: info.aliceapp.com
Most people resort to writing bad online reviews out of sheer desperation: they didn’t feel like they were
heard.
HOW TO ADDRESS THIS?
Don’t assume a “low maintenance” traveler. Plan for the “high maintenance traveler.”
Plan space use for more than 1 person.
Photo by: wzhome.net
C R E AT E T H E S PA - L I K E B AT H S YO U R G U E S T S WA N T.
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