the “roaring” twenties people and main events!!. consumer culture new products make day-to-day...
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The “Roaring” Twenties
People and Main Events!!
Consumer Culture
New products make day-to-day work easier
US becomes a Consumer Culture◦A culture that views the consumption of large
quantities of goods as beneficial to the economy and a source of personal happiness
A Few products of the time◦Pop-up toaster, electric vacuum, electric
washing machines, refrigerators and stoves (all electric)
More Consuming
Advertising sparks more buyingSwitch out the newest fab Buying on credit
◦Pay a little now and pay the rest later Installment buying
◦Buyer makes a down payment on the product sell loans the remainder of the purchase price to the buyer. Buyer pays that back in month installments
Easy way to buy that everyone thought the good times would last forever
Air and Road
Air Road
New airplanesBigger Better and
FasterMail Delivery Trick Pilots Made heroes
◦ Charles Lindbergh Flew across the Atlantic
◦ Amelia Earhart Famous Female Pilot
Henry Ford◦ Affordable cars for
everyone Changes where people
live ◦ Suburbs
1921 Highway building Act is passed
New business ◦ Gas Stations, diners,
campgrounds, motels billboards
Mass Media
Newspapers/ Magazines Radio
Huge expansionAmericans were buying
20 million copies of Mags every year
The Post, Ladies Home Journal, Reader’s Digest and Time
Popular culture is every where because of the mass circulation
David Sarnoff huge impact
Originally called “wireless”
Informed people◦ Elections◦ Sports ◦ Latest Songs ◦ Comedies ◦ Dramas
Movies!• Have been around
since 1890
• People went after WWI to escape postwar issues
• Tickets increased greatly over the years
• Sound revolutionized the movie industry
• The Jazz Singer was the first full length talkie
Clara BowMary PickfordCharlie Chaplin Ronald Coleman
Women Move Toward…
Getting the Vote 1921 = 19th Amendment
ERA Equal Rights amendment= equality for everyone
Expansions in Jobs, Education and political rights
Shorter dress and bob haircuts Makeup Drinking and smoking in public
Modern WomanMargaret Sanger Birth Control,
Family planning, founded what would be Planned Parenthood
African Americans and Jazz
Blues and Ragtime It comes from the
South Started with
improvisationBegan in New
Orleans
Night Clubs ◦500-1,000 just in
Harlem ◦Cotton Club Most
know America’s Music
◦Jell Roll Morton ◦Louis Armstrong ◦Duke Ellington ◦Dances
Charleston
Writers
Lost Generation African Americans
E.E. Cummings◦ New form of poetry
Ernest Hemingway◦ Direct taut style of
writing The sun Also Rises, A
Farewell to Arms, ect.F. Scott Fitzgerald
◦ The Great Gatsby
Harlem RenaissanceWhat it meant to be
black Langston Hughes
◦ African American ◦ Lived in Harlem
James Weldon Johnson
Zora Hurston
Sports!
Baseball, Football, Boxing
Spectator Sports
Babe Ruth ◦ One of baseballs
greatest players Jim Thorpe
◦ NFL Helen Wills
◦ Tennis Gertrude Ederle
Radio is huge Big Business National Celebrities
Gangsters
Al Capone
The most famous Gangster of the time and was in Chicago
Bootlegging, Prostitution and gambling ◦ St. Valentine’s Day
Massacre Worth 100 Million in
1927