INDUSTRY WEBINAR

THE ROAD TO RECOVERY

MAY 13th 2020

STARTING TO PLAN – Around 70% of Australians have started thinking about travel, up from just 40% four weeks ago. 40% of those planning an overseas trip areconsidering Australia or at not yet sure what they will do.

LOCAL DRIVE TRIPS – Most people are planning daytrips and local drives. People are 43%more likely to drive, but less likely to go by plane, bus, cruise/boat

TRAVEL TO RECONNECT – Most are planning to visit friends / relatives, and want to make a positive impact through travel

TRAVELLING TO SEE – friends and relatives, iconic natural places, the beach, enjoy local food

THEY LIKE IMAGES OF – great road trips, open space, beautiful scenery. They are not as keen to see – lots of people, tour guides (too close),

What the customer is saying

TOTAL VISITOR SPEND (TNQ)

International Visitor NumbersDOWN FROM 37% to 30%

Domestic Visitor Numbers UP FROM 55% to 70%

A decade of 7% p.a. growth (2010-19)

GFC Impact

7% p.a.

6 Year Recovery

$2.5B dropEstimated by

Dec 2020

Slide 4A tough year ahead

No international until 2021

Slow domestic aviation recoveryDrive market-led

7% - 35% per annum growth

$2,460.0 $2,676.0

$3,450.0 $3,446.1

$2,770.2

$1,235.8

$901.8

$1,675.5

$-

$500.0

$1,000.0

$1,500.0

$2,000.0

$2,500.0

$3,000.0

$3,500.0

$4,000.0

2010 2011 2012 2014 2015 2016 2017 2018 2019 2020Q1

2020(Q2)

2021 2022 2023 2024 2025

Recovery Timeframe 2020 - 2025

TNQ Scenario 1 Scenario 2 Scenario 3

Recovery Scenarios (5 – 10 years)

TOP FIVE STRATEGIC ISSUESSTRATEGIC DIRECTION1) Domestic-led: Secure our share of the domestic market through boosting

awareness of the destination and drive conversion2) Aviation-driven: Ensure affordable access to and within the destination

and encourage greater dispersal 3) Diversification: of the visitor mix to provide for more sustainable year-

round growth in the value of tourism including drive, education, events, etc4) Phased recovery: starting with locals, regional drive, intrastate, interstate

(once planes are flying) and international in 20215) Focus on personal space: and direct contributions to environmental

conservation and thriving communities

LOCAL TRAVEL – partnership with News Corp and Drive North Qld (MAY)

REGIONAL TRAVEL – Drive North Queensland partnership with RTOs and BIG4 (MAY/JUNE)

WHOLE OF STATE – Intrastate Brand Campaign with retail partners (JUNE/JULY)

INTERSTATE – Interstate Brand campaign with dedicated TVC, retail partners and airlines (AUG/SEPT)

NEW ZEALAND / OS – publicity–led and planning underway (LATE 2020 / EARLY 2021)

The Way Forward through Campaigns

The Way Forward through Campaigns

1) COMPLY WITH WORK SAFE AUSTRALIA – use the checklists relevant to your business https://www.safeworkaustralia.gov.au/covid-19-information-workplaces to ensure you are compliant

2) DEVELOP YOUR PLAN – create a plan specific to your premises, starting with the Qld Government factsheets for businesses*: https://www.business.qld.gov.au/running-business/whs/resources-covid-19

3) DISPLAY YOUR PLAN – if you are already compliant with the State Government Roadmap, make a summary of your plan visible on arrival

*SHARE YOUR PLAN – if there isn’t a checklist that covers your type of business, work with your industry association to develop something specific for you and submit your plan to QTIC (via TTNQ) who is preparing an industry level plan approved by Qld Health and working with the Public Health Units in each region

Developing a COVID-Safe Plan

LETS WORK TOGETHER MORE THAN EVER IN 2020 & BEYOND

Thank you.