the rise of the mobile connected restaurant /night club
DESCRIPTION
How Restaurants Can Increase Revenues by Growing Their Customer Base With Mobile Marketing. Learn how to connect with customers right when they are hungry, right on their mobile phone. Examples of how to build an effective customer database to increase revenues including fliers,point of sale displays,web scripts. Illustrates why Return on Investment (ROI) from mobile marketing just makes cents. Learn more at http://EastexMobileAlerts.comTRANSCRIPT
Title slide
The Next Communication Channel:Mobile Marketing and Beyond
The Rise of the Mobile Connected Restaurant / Club
Quick Stats
WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS
WHENEVER YOU WANT, WHEREVER THEY ARE
Connect with Your Potential ClientsExactly When You Want
And Right When They are Hungry!
FREE Appetizer Next VisitText RESTAURANT to
55469
Resta
72% of Americans text message across all demographics
67% of customers would like to receive mobile alerts or reminders
Twice as many people Text Message than own a Television set
82% of Americans do not leave the house without their cell phones
CTIA 2009
Example Point of Sale Display
Table Tent/ Talker
Text EATING to 49798 to Receive FREE Appetizer Next Visit
KEYWORD
(CHANGES)
SHORTCODE(STAYS THE
SAME)
TEXT MESSAGING 101
To: 55469
MSG: restaurant
When client texts,They are entered
Into the database!Deliver Coupon
Right to the phone! Offer can expire
quickly to encourage repeat visit
Text Call to ActionLive Demonstration “Try it on your phone
Now!”
Timely Promotions = Higher Redemption RatesSchedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!
Putting the Offers Right in the Hand of your Current and Potential Customers!
= More Transactions per Month
Mama DeLuca: Free Cheese stix w/ purchase of any Large Specialty this week only, exp. 3/11, Reply STOP 2end
Johnnies Italiano: Happy Hour prices tonight and tomorrow w/ code mb8932, show msg 2 redeem, exp. 3/29 Reply STOP 2end
75th Street Brewery: Buy any Steak entrée this weekend and receive $3 OFF, limit 2 per table call for reservation (816)223-8584 Reply STOP 2end
Restaurant Industry ranges between 4-13% redemptions on Mobile offers and coupons
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $50ROI on 40+ Customers walking in for Lunch or Dinner?
$15 average ticket? $600
1,000 Customers
in your database
4% or Higher Redemption Rate on Promotion or
Coupon
Average Transaction
(Example of Return-on-Investment on a small scale)
3 Components to Database Building
1. Point of SaleGet Cashiers, Hostess, Servers to tell customers to Text-in for a greatinstant deal; Place banners, signs, table tents, or a card inside the check presenter and build 10-20 customers per day into your database!
2. Add the Mobile “Opt-in” Option to your current Website
Options to capture online traffic into the Mobile database from the web
3. Traditional Media (capture new clients)Add the Mobile Call-to-Action to every Advertisement; print, radio,coupon, event, TV, etc.
The Mobile World 101
To: 55469MSG: food
Mobile Number
Point of Sale Options
(Every Customer that walks in the door should be offered the opportunity to “Text” in for some great sounding deal, promotion, or opportunity.
Table Tents, Buttons on staff, Bag Stuffers, Window displays, flyer inside check presenter, are all options to promote;
1. A Free entrée, appetizer, or $5 OFF next visit!
(These instant coupons for next visit frequently will be a minimum purchase coupon that expires within a couple weeks)
2. An Instant discount or Free item THIS VISIT!
(Some restaurants have great success with their servers offering an instant free cheese dip, breadsticks, or softdrinks to encourage instant database growth)
3. A chance to win a great prize!
(Sweepstakes type offers generally perform more poorly, yet can work if promoted correctly)
Text QUESO to 55469Get an Instant text-coupon right back to your Phone. Not valid with any other offers,Show message to redeem, msg and data rates May apply.
Panchero’s: Free Chips and Queso next visit w/ purchase of any Burrito. Show msg to redeem exp. 10.31. code 745xlt. Reply STOP 2end
Goal:Build a Database of 10-15 People
per day for future Loyalty Marketing – Get 2 or 3 additional transactions
from them this year!
Capture Web Traffic into Database!
Beauty Brands Secret Sale!
Text BEAUTY to 72727to find out when….
Panchero’s: Reply w/ your email to this message to complete your entry, plus watch for great deals from us! Reply STOP 2end
Enter Mobile NumberDonate NOW!
Send to my Mobile PhoneEnter mobile number
Capture Web Traffic into Database!
Beauty Brands Secret Sale!
Text BEAUTY to 72727to find out when….
Panchero’s: $3 OFF your next purchase of $15 or more, expires 3/22/11, code mb 98983, watch for more great deals! Reply STOP 2end
Enter Mobile NumberDonate NOW!
Send to my Mobile PhoneEnter mobile number
Instant Coupon for $3 OFF
Type in your Mobile NumberAnd the Environmentally Friendly Coupon will be
Sent Right to your Phone!
Capture LEADS with Mobile Keywords!By adding Mobile keywords to every Traditional Broadcast media like Coupon drops, radio spots, event marketing, print ads, and outdoor displays, you can capture New
Customers more easily.
Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset!
Instantly Deliver:• Pictures• Coupons• Links to Website• And more
More Conversion = 5-10% Increase in Overall Customer base
Once Customers engage off of Traditional Broadcast they are Captured in the Mobile database.
Future text-promotions will be delivered right to their handset And right when they are hungry equating to NEW CUSTOMERS!
Studies Show a Text-message stays on the cell-phone an average
of 12 days.=
This means additional exposures to your
audience
YOUR COUPON
HERE!
Our Menu Right to Your Phone!Just Text OVERSTUFFED to 72727
Plus Get Your Instant Coupon Right to Your Phone!
Text PANDA to 55469And get your environmentally friendly couponright on your phone. Must Text 2 receive!
Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit
• Increase Social Network Followers
• More Transactions per year
• Capture Email
• Support Causes
Send Promotions to your Database to do More
Than Just Coupon!
Ted’s BBQ: Facebook Exclusive Special just posted, “Like Us” NOW for even more VIP treatment. Reply STOP 2quit
To Complete your entry for a chance to Win Free Burrito’s for a year, reply with your email address and watch for future great deals! Reply STOP 2end
Burrito Jan’s Donuts will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and get some great Breakfast! Reply STOP 2end
Contact Jeff Williams1910 ESE Loop 323
Suite 230
http://EastexMobileAlerts.com
Jeff Williams855-903-2777 ext.10903-530-6602 (Cell)