“Business Clusters: Unleashing Opportunities”

Event Proposal

22/07/2015

Event Objectives

Position the Business Park on Lebanon’s economic map

Create a renewed buzz wave around the Business Park

Expose the progress of the project and its future

milestones

Boost and renew awareness on the project’s investment

opportunities

Make of the event an occasion for the “audience” to mingle

and network together

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Familiarize the audience with the concept of business clusters

Event Audience

• Investors/ buyers in the project.• Potential future investors in the project.• Real estate agencies/agents/brokers.• Client’s PR.• Client’s business partners.• Relevant public sector figures.• Miscellaneous economic experts.• Media.• Miscellaneous desired client connections.

• Total target attendance: ~ 200 persons.• Total required to invite: ~ 500 persons.

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2014 Flashback

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2015 Event Concept

• Suggested Date: August/September 2015 (Final date TBA).• Time: 10:00 AM- 12:00 PM• Composition:

1. Welcome coffee (15-20 min).2. Conference (45 minutes + 15 minutes Q&A):

• Debate panel. • Keynote speakership.

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Venue

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• Le Royal Hotel – Dbayeh (Pearl Ballroom)

Venue Setup & Invitee Treatment

• Branding:– Wall of Fame (for photography – same as invitation card model).– Waterfront City’s branding material (screens, rollups, lectern etc…).

• Furniture:– Panel couches (for speakers) & theater chairs (for the audience).– High tables for the welcome area (stools not recommended).– Recommended addition: a few side lounges (seating capacity: 20 – 30 people) in the welcome

area (essential for guests wearing high heals or who may have difficulty standing during the waiting time).

• Miscellaneous Technical:– Stage, basic sound & light.– 4 x 3 LED screen on stage.– Wireless microphones for the debate speakers and moderator + audience wireless

microphones for Q&A.• Recommended: use a side room with desks for the sales team to meet privately with

anyone of the audience who wishes to have more insight on investment in the Business Park after the conference is over.

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Venue Setup & Invitee Treatment

• Decorations:– Light table flowers in the welcome area.– Basic wall lighting in the welcome area (essential for quality of photography and for the

general mood).• Personnel:

– Ushers/Hostesses (quantity: 6 for guest registration, welcoming, giveaway distribution and Q&A microphone support in the conference).

– Organizers and PR teams.– Waiters (all-time service of food & beverages in the welcome area).

• Parking & valet facility:– To be secured in coordination with venue..– Valet parking costs to be covered by Waterfront City (gives a nice “caring” impression to the

invitees).• Signage:

– Outdoor signage leading the cars as of the very entrance of the venue.– Outdoor Waterfront City branding.– Indoor signage from entrance till the venue hall.

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Food & Beverage

• Welcome time: coffee, breakfast & sweets station with pass-around service + regular drinks (water & juices).

• Post-conference: coffee+ regular drinks (water & juices) in the welcome area (people would spend additional time to mingle and pursue conversations with the speakers) and in the sales room.

• Note: Alcoholic drinks to be served only upon request by invitees.

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Discussion Panel• Subject Axis:The 21st Century Workspace: Design Meets Productivity

• Speakers:– Introduction/Welcome Note: Mr. Samer Bissat.– Mr. Makram Adi, Architect

Waterfront City’s Business Park: Lebanon’s first role model– Mr. Selim Abboud, Director of Sales and Marketing at Waterfront City

In-depth overview on Waterfront City’s Business Park

• Keynote Speaker:– TBA: Representative from the World Green Building Council report committee on

workplace design standards and productivityReference Documentation:

http://www.worldgbc.org/files/9714/3401/7431/WorldGBC_Health_Wellbeing__Productivity_Full_Report_Dbl_Med_Res_Feb_2015.pdf

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Panel Moderation

• Option 1 (Expert): Mrs. Violette Balaa, Annahar.• Option 2 (Journalism): Mr. Yasser Akkawi, Executive Magazine.• Option 3 (Media Celebrity):

– Ricardo Karam.– Paula Yaacoubian (most recommended for her journalistic skills + her level of exposure).

• Note: Moderator can be selected as well from the suggested speakers lists mentioned in the slide above.

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Invitation Card Concept

• 3D layers based on the business park perspective design

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Giveaway Concept

• Desk Plant.

• The idea: very nice office gadget that keeps the brand living on every invitee’s desk + reflects the Business Park’s care for sustainability.

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PR Requirements

• Press release and spoken words to be distributed in both soft and hard editions in a branded bag.

• Business Park catalogs to be distributed to all attendants.• Photography and Video to be secured for documentation.

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Contact

Project ManagerBassam Karam

bassam.karam@cpr-lb.com

Beit Mery, Main StreetKaram Building, 2nd Floor

+ 961 4 401 870+ 961 4 531 499

+ 961 71 00 8645info@cpr-lb.com