The rise of Social Media

Art Wong

Asst. Director of Communications

How do we connect?

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1990 1995 2000 2005 2010

LA Times

NY Times

Wa. Post

*1,000s of subscribers

LA Times circulation dropped by 50% since 1990; and fell by 33% since 2005

Talking to my kids

Keeping up from afar

Rise of Social Media

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Dec

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Dec

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Dec

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-07

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*Millions of users

Number of Facebook users increased 600

times since 2007

How to tell our story

2nd busiest U.S. container cargo seaport; part of the world’s 6th busiest port complex

6

Adding Social Media

Enlist young interns to help launch and seed (populate) Facebook page.

100th Anniversary

Celebrating the Port’s Anniversary by remembering, reminiscing and reconnecting

Polb.com/blog

Reminiscing

Connecting

Video connections

Sharing photos

Facebook invite

Evite

www.polb.com/birthday

Social media is good, but face-to-facecommunications is still the best.