Christina Allison, Julie Gelb, Courtney Inbody, Chelsey Lustig

The Rise of

COM 427 | December 17, 2015

What We Wanted to Look At!

● Periscope presents a unique way to engage in real-time○ Original goal was to allow people to view the world

from another’s perspective

○ Brands took over and used it for consumer awareness

○ Was named Top iPhone App of 2015 by Apple

● Major companies and television shows incorporate Periscope ○ Raising awareness about their brands and the new

platform○ Social media is now a lifestyle we interact with

http://bits.blogs.nytimes.com/2015/12/09/apple-names-periscope-the-top-iphone-app-of-2015/?_r=0

What is Periscope?

● An app which allows people to “go live” through a mobile device ○ One simply logs into the app and can stream

their current actions ● Instead of likes, one gives hearts when they

enjoy one’s stream ○ People can also engage by asking questions

● The broadcast only stays live for 24 hours ● Purchased by Twitter in February 2015 with a

launch date of March 2015

http://smallbiztrends.com/2015/08/what-is-periscope-how-do-i-use-it.html

Travelling the World Via Periscope

● Periscope allows you to travel the world via your phone screen○ This application allows you to “explore the

world in real time through someone else’s eyes”

● Periscope’s original purpose: to let people travel and share their experiences○ Now brands are using it as a new platform to

boost consumer engagement

https://medium.com/@periscope/skip-around-the-world-bd419f1ade3b#.vo7plviqx

Regional Interest

● Periscope is especially popular in the Middle East, particularly in Bursa, Istanbul, and Baku

https://www.google.com/trends/explore#q=periscope

● “At just nine months old, 15% of the top brands on Twitter are now regularly posting on the app. That compares to 10% that posted on Vine, while none used Meerkat.”

● “Meerkat launched in February 2015, Periscope launched in March 2015, and Vine launched in January 2013.”

http://www.businessinsider.com/socialbakers-data-shows-brands-using-periscope-more-than-vine-and-meerkat-2015-12

Anthropologie and Periscope

● Started using it on Oct 16● Company has

○ 32,218 hearts○ 17,007 followers

● Uses Periscope to display tasks one might benefit from when able to see how they are done such as: ○ DIY Projects○ Outfit Combinations

http://www.recperiscope.com/users-Anthropologie

Spotify and Periscope● Spotify wanted to use Periscope to make

more personal connections to fans● In March, Spotify premiered their first live

stream surprise concert of Connor O’Brien from the band Villagers

● Giving fans a behind the scenes look at what goes into the music

http://www.adweek.com/news/technology/4-ways-brands-are-already-using-twitters-periscope-app-163729

LIVE on #Periscope: @realDonaldTrump

● Trump announced he would host live weekly interviews via Periscope

○ Facebook Live had technical difficulties as a result of too many people attempting to connect

● Attempt to reach Millennials via social media as opposed to traditional media outlets○ Other political candidates like Hillary

Clinton have similarly streamed via Periscope

● Mobile live video streaming to change the future of politics

Mountain Dew and Periscope

● Mountain Dew uses Periscope to show the “Dew Swag” ● They stream virtual reality skateboarding and

snowboarding experiences● They also stream their branded merchandise and

giveaways to followers who interacted with the stream● People at Mountain Dew like to jump on every trend

Periscope was a great way to do so and be one of the pioneer brands to try it

http://www.adweek.com/socialtimes/spotify-mountain-dew-ge-among-first-brands-to-try-periscope/618260https://www.clickz.com/clickz/news/2401909/mountain-dew-and-spotify-among-first-to-experiment-with-twitters-periscope

Empire and Periscope

● One of the most prominent episodes of Season 2 -- “My Bad Parts”○ Hakeem Lyon calls out Frieda

Gatz to a rap battle for his dad’s last name through Periscope

● Bringing Periscope to television for a “live Periscope” session

http://www.hulu.com/watch/872705#i0,p15,d0

In Conclusion...● Periscope is on the rise as a way for brands to

promote themselves ○ Make more personal connections with their

fans and followers● Competitors such as SnapChat, Vine, and Facebook

Live will need to be on the lookout○ An explosion of brands flocking to Periscope

for their content in the coming year● The popularity of live streaming is increasing in

media trends ○ Especially being able to get your content

immediately and conveniently● 2016, watch out for the Periscope invasion!