Data is the backbone of addressability and a valuable asset available to marketers who hope to break through the noise. To be successful, marketers must connect online and o�ine data and act upon this information with the help of trusted technology partners.

Better Data Drives Addressability

Advertisers and media buyers are embracing addressable media for good reason. Marketers who tap into people- based advertising

are seeing tremendous results and improvements to the performance of their ad campaigns.

People-Based Performance is Real

1 in 4

% of media buyers said they and their clients are increasing budgets for people-based media buys

of advertisers are spendingmore of their ad budgets onpeople-based media buys

% of media buyers using addressable mediareported superior performance across their clients

media buyers reported people-based advertisingcomprises more than half of their digital spend

of advertiserssaid addressable

media outperformsstandard display

3 out of 4 advertisers reportedimproved click-through rates

65%65%

59% experiencedhigher conversion rates

% of advertisers said the ability to onboard customer data for targeting is either vital or very important

75% of advertisers said first-party datadrove stronger ROIs for their campaigns

78%

86

92

THE RISE OF

IN AUSTRALIA

People-based advertising

As marketers realize they are sitting on a gold mine of information about their customers, both media buyers and advertisers are keen on turning that first-party data into greater advertising e�ciency, reduced waste and better customer experiences.

The Power of Knowing

Signal and Econsultancy surveyed 358 senior Australian marketers

to understand the impact and future of addressable media, or

people-based advertising, within their organizations.

To learn more, please visit: www.signal.co/au/resources

All data based on People-Based Advertising: Evaluatingthe impact and future of addressable media

41% of advertisers planto do so rapidly

IN AUSTRALIA

While Facebook Custom Audiences has whetted the industry’s appetite for addressable media, brands and agencies now want to extend this successful approach across the Internet on the many other news and information sites where their customers go. People-based or addressable media is the marketing strategy of the future, and one that will help advertisers spark meaningful interactions and one-on-one engagement with customers who are in the mindset to make a purchase. By leveraging the right technologies and approaches to targeting with first-party data, Australian advertisers can see better results and improved customer loyalty.