the rise of cord-cutting: cable tv vs. streaming services

StreamingTV

1/32

13.21% 74

29.82% 167

23.93% 134

14.82% 83

7.86% 44

6.96% 39

3.39% 19

Q1HowfrequentlydoyouwatchTV?Answered:560 Skipped:0

0% 20% 40% 60% 80% 100%

Lessthan1houraday

1-2hoursaday

2-3hoursaday

3-4hoursaday

4-5hoursaday

Morethan5hoursaday

Nev er

Lessthan1houraday

1-2hoursaday

2-3hoursaday

3-4hoursaday

4-5hoursaday

Morethan5hoursaday

Never

Total 560

AnswerChoices Responses

StreamingTV

2/32

14.37% 77

15.49% 83

55.41% 297

9.51% 51

5.22% 28

Q2HowhasthefrequencyofyourTVviewingchangedinthepast12months?

Answered:536 Skipped:24

0% 20% 40% 60% 80% 100%

My TVv iewinghasdecreased

signif ican...

My TVv iewinghasdecreasedmoderately ...

My TVv iewinghasstay ed

thesameo...

My TVv iewinghasincreasedmoderately ...

My TVv iewinghasincreasedsignif ican...

MyTVviewinghasdecreasedsignificantlyoverthepast12months

MyTVviewinghasdecreasedmoderatelyoverthepast12months

MyTVviewinghasstayedthesameoverthepast12months

MyTVviewinghasincreasedmoderatelyoverthepast12months

MyTVviewinghasincreasedsignificantlyoverthepast12months

Total 536


StreamingTV

3/32

5.41% 29

11.01% 59

36.94% 198

16.23% 87

22.39% 120

6.90% 37

0% 0

1.12% 6

Q3Howdoyouprimarilywatchtelevisionprogramscurrently?


0% 20% 40% 60% 80% 100%

Iwatchonlylocal

channelsv ...

Iwatchonlyv iastreamingserv icess...

Iwatchonlyv iacableTVserv icese...

Iwatchonlyv iasatellite

TVserv ice...

Iwatchv iaacombinationof streami...

Iwatchv iaacombinationof streami...

Iusepeer-to-peer

sharing...

Idon’twatchTV

Iwatchonlylocalchannelsviaantenna

IwatchonlyviastreamingservicessuchasNetflix,Hulu,AmazonPrime,iTunes,etc.

IwatchonlyviacableTVservicese.g.Comcast,TimeWarnerCable,AT&TU-Verse,VerizonFios,etc.

IwatchonlyviasatelliteTVservicese.g.DirecTV,DishNetwork,etc.

IwatchviaacombinationofstreamingandcableTVservices

IwatchviaacombinationofstreamingandsatelliteTVservices

Iusepeer-to-peersharingservices,e.g.BitTorrent,todownloadandwatchcontentforfree

Idon’twatchTV

Total 536


StreamingTV

4/32

30.51% 18

69.49% 41

Q4HaveyoucancelledcableTVservice(Comcast,VerizonFios,AT&TU-Verse,TimeWarner,etc.)orsatelliteTVservice(DirecTV,DishNetwork,etc.)inthepast12

months?Answered:59 Skipped:501

0% 20% 40% 60% 80% 100%

Yes

No

Yes

No

Total 59


StreamingTV

5/32

77.78% 14

5.56% 1

5.56% 1

11.11% 2

Q5Whatwasthereasonyoucancelledyourservice?


0% 20% 40% 60% 80% 100%

Streamingserv icesarecheaperth...

Streamingserv iceshav e

better...

Streamingserv icesare

more...

I’mcuttingbackonmy TV

v iewing...

Streamingservicesarecheaperthancable/satellite

Streamingserviceshavebetterselectionthancable/satellite

Streamingservicesaremoreconvenientforon-demandprogrammingthancable/satellite

I’mcuttingbackonmyTVviewingaltogether

Total 18


StreamingTV

6/32

58.54% 24

7.32% 3

34.15% 14

Q6WhatisthereasonyoudonotuseacableTVorsatelliteTVservice?


0% 20% 40% 60% 80% 100%



better...


more...




Total 41


StreamingTV

7/32

Q7Whatdoyouuseyourstreamingservicefor?Pleaserankinorderfrommostused(1)

toleast-used(6)Answered:58 Skipped:502

0% 20% 40% 60% 80% 100%

Originalshowsnot

av ailable...

Current,newreleasemov ies

TowatchshowswhileI’mtrav eling

Oldermov ies(mov iesthathav enotb...

Currenttelev ision

programs...

Oldertelev ision

programs...

1 2 3 4 5 6

Originalshowsnotavailableoncableorsatellite 6.90%4

10.34%6

20.69%12

22.41%13

20.69%12

18.97%11

58

3.03

Current,newreleasemovies 12.07%7

15.52%9

17.24%10

27.59%16

17.24%10

10.34%6

58

3.47

TowatchshowswhileI’mtraveling 1.72%1

5.17%3

10.34%6

15.52%9

20.69%12

46.55%27

58

2.12

Oldermovies(moviesthathavenotbeenreleasedinthepastyear)

5.17%3

13.79%8

29.31%17

20.69%12

18.97%11

12.07%7

58

3.29

Currenttelevisionprograms(programsstillairingnewepisodes)

53.45%31

25.86%15

5.17%3

8.62%5

5.17%3

1.72%1

58

5.09

Oldertelevisionprograms(programsnolongerairingepisodes)

20.69%12

29.31%17

17.24%10

5.17%3

17.24%10

10.34%6

58

4.00

1 2 3 4 5 6 Total AverageRanking

StreamingTV

8/32

52.53% 135

47.47% 122

Q8Haveyoueverusedstreamingservices?Answered:257 Skipped:303

0% 20% 40% 60% 80% 100%

Yes

No

Yes

No

Total 257


StreamingTV

9/32

12.60% 16

25.20% 32

13.39% 17

39.37% 50

6.30% 8

5.51% 7

20.47% 26

26.77% 34

Q9Whydidyoustopusingstreamingservices?(Checkallthatapply.)


0% 20% 40% 60% 80% 100%

Streamingserv iceis

more...

Thereareskips,

delay s,or...

Longdelay sinthe

ability to...

Notallmyprogramsareav ailable...

Therearetoomany choices

f or...


too...

Ican’twatchliv eTVv iastreaming...

My cableTVserv ice

prov ideri...

Streamingserviceismoreexpensive

Thereareskips,delays,orlowerresolutionwhilewatchingstreamedTV

Longdelaysintheabilitytowatchnewlyreleasedmovies

Notallmyprogramsareavailableonstreamingservices

Therearetoomanychoicesforprogrammingviastreamingservices,Ijustliketochannelsurf

Streamingservicesaretoocomplicated

Ican’twatchliveTVviastreamingservices

MycableTVserviceproviderisalsomyInternetprovider,andIdon’twanttounbundletheservices

TotalRespondents:127


StreamingTV

10/32

13.82% 34

21.14% 52

11.38% 28

30.89% 76

6.91% 17

14.63% 36

13.82% 34

39.43% 97

Q10Whydon’tyouusestreamingservices?(Checkallthatapply.)


0% 20% 40% 60% 80% 100%

Streamingserv iceis

more...

Thereareskips,

delay s,or...

Longdelay sinthe

ability to...



f or...


too...


My cableTVserv ice

prov ideri...








MycableTVserviceproviderisalsomyInternetprovider,andIdon’twanttounbundletheservices



StreamingTV

11/32

10.98% 27

3.25% 8

10.16% 25

13.41% 33

62.20% 153

Q11HowlikelyareyoutocancelyourcableTVservicesinthenext12months?


0% 20% 40% 60% 80% 100%

Extremelylikely

Very likely

Moderatelylikely

Slightlylikely

Notatalllikely

Extremelylikely

Verylikely

Moderatelylikely

Slightlylikely

Notatalllikely

Total 246


StreamingTV

12/32

36.56%34

13.98%13

19.35%18

11.83%11

12.90%12

5.38% 5

Q12WhyareyouprimarilyconsideringcancellingcableTVservices?


0% 20% 40% 60% 80% 100%

I’mcuttingbackon

watchingT...

I’mcuttingbackon

watchingT...

I’mconsideringswitching...




I’mcuttingbackonwatchingTVforcostsavingspurposes

I’mcuttingbackonwatchingTVforreasonsotherthancost(feltIwaswatchingtoomuchTV,takinguptoomuchtime,etc.)

I’mconsideringswitchingfromcableTVtostreamingservices(Netflix,Hulu,AmazonPrime,iTunes,etc.)forcostsavingspurposes

I’mconsideringswitchingfromcableTVtostreamingservices(Netflix,Hulu,AmazonPrime,iTunes,etc.)forqualityofserviceandprogrammingpurposes

I’mconsideringswitchingfromcableTVtosatelliteTVforcostsavingspurposes

I’mconsideringswitchingfromcableTVtosatelliteTVforqualityofserviceandprogrammingpurposes

Total 93


StreamingTV

13/32

46.11% 83

53.89% 97

Q13Haveyoueverusedstreamingservices?


0% 20% 40% 60% 80% 100%

Yes

No

Yes

No

Total 180


StreamingTV

14/32

9.88% 8

34.57% 28

20.99% 17

45.68% 37

7.41% 6

8.64% 7

25.93% 21

9.88% 8

Q14Whydidyoustopusingstreamingservices?(Checkallthatapply.)


0% 20% 40% 60% 80% 100%

Streamingserv iceis

more...

Thereareskips,

delay s,or...

Longdelay sinthe

ability to...



f or...


too...


My satelliteTVserv iceprov ideri...








MysatelliteTVserviceproviderisalsomyInternetprovider,andIdon’twanttounbundletheservices

TotalRespondents:81


StreamingTV

15/32

19.10% 34

22.47% 40

14.04% 25

28.65% 51

6.18% 11

19.66% 35

25.28% 45

19.10% 34

Q15Whydon’tyouusestreamingservices?(Checkallthatapply.)


0% 20% 40% 60% 80% 100%

Streamingserv iceis

more...

Thereareskips,

delay s,or...

Longdelay sinthe

ability to...



f or...


too...


My satelliteTVserv iceprov ideri...








MysatelliteTVserviceproviderisalsomycableprovider,andIdon’twanttounbundletheservices



StreamingTV

16/32

16.29% 29

4.49% 8

14.04% 25

17.42% 31

47.75% 85

Q16HowlikelyareyoutocancelyoursatelliteTVservicesinthenext12months?


0% 20% 40% 60% 80% 100%

Extremelylikely

Very likely

Moderatelylikely

Slightlylikely

Notatalllikely

Extremelylikely

Verylikely

Moderatelylikely

Slightlylikely

Notatalllikely

Total 178


StreamingTV

17/32

44.59%33

9.46% 7

21.62%16

10.81% 8

5.41% 4

16.22%12

Q17WhyareyouconsideringcancellingsatelliteTVservices?


0% 20% 40% 60% 80% 100%

I’mcuttingbackon

watchingT...

I’mcuttingbackon

watchingT...





I’mcuttingbackonwatchingTVforcostsavingspurposes

I’mcuttingbackonwatchingTVforreasonsotherthancost(feltIwaswatchingtoomuchTV,takinguptoomuchtime,etc.)

I’mconsideringswitchingfromsatelliteTVtostreamingservices(Netflix,Hulu,AmazonPrime,iTunes,etc.)forcostsavingspurposes

I’mconsideringswitchingfromsatelliteTVtostreamingservices(Netflix,Hulu,AmazonPrime,iTunes,etc.)forqualityofserviceandprogrammingpurposes

I’mconsideringswitchingfromsatelliteTVtocableTVforcostsavingspurposes

I’mconsideringswitchingfromsatelliteTVtocableTVforqualityofserviceandprogrammingpurposes

TotalRespondents:74


StreamingTV

18/32

Q18Whatdoyouprimarilyuseyourstreamingservicefor?Pleaserankinorder

frommostused(1)toleastused(6)Answered:219 Skipped:341

0% 20% 40% 60% 80% 100%

Originalshowsnot

av ailable...

Current,newreleasemov ies

TowatchshowswhileI’mtrav eling

Oldermov ies(mov iesthathav enotb...

Currenttelev ision

programs...

Oldertelev ision

programs...

1 2 3 4 5 6

Originalshowsnotavailableoncableorsatellite 24.66%54

23.74%52

15.98%35

6.39%14

13.70%30

15.53%34

219

3.93

Current,newreleasemovies 19.63%43

24.20%53

18.72%41

15.07%33

11.42%25

10.96%24

219

3.93

TowatchshowswhileI’mtraveling 3.20%7

11.87%26

22.37%49

13.24%29

12.79%28

36.53%80

219

2.70

Oldermovies(moviesthathavenotbeenreleasedinthepastyear)

8.22%18

14.16%31

16.44%36

35.16%77

21.00%46

5.02%11

219

3.38

Currenttelevisionprograms(programsstillairingnewepisodes)

28.31%62

12.79%28

12.33%27

15.07%33

24.20%53

7.31%16

219

3.84

Oldertelevisionprograms(programsnolongerairingepisodes)

15.98%35

13.24%29

14.16%31

15.07%33

16.89%37

24.66%54

219

3.22

1 2 3 4 5 6 Total AverageRanking

StreamingTV

19/32

Q19WhatdoyouuseyourcableorsatelliteTVservicefor?Pleaserankinorderfrom

mostused(1)toleast-used(9).Answered:219 Skipped:341

NetworkTVprograms

CableTVprograms

Liv esports

Localnews

Nationalnews

DVRf unctions

Mov ies

On-demandmov ies

On-demandTVprograms

StreamingTV

20/32

0% 20% 40% 60% 80% 100%

1 2 3 4 5 6 7

8 9

NetworkTVprograms 31.51%69

29.68%65

16.44%36

9.13%20

5.94%13

2.28%5

2.28%5

0.91%2

1.83%4

219

7.40

CableTVprograms 25.11%55

31.96%70

20.55%45

8.68%19

5.02%11

4.11%9

1.37%3

0.46%1

2.74%6

219

7.27

Livesports 10.50%23

9.59%21

16.89%37

13.70%30

10.96%24

7.31%16

9.59%21

5.02%11

16.44%36

219

5.11

Localnews 5.02%11

5.02%11

16.89%37

30.59%67

17.81%39

9.59%21

6.39%14

6.39%14

2.28%5

219

5.49

Nationalnews 4.57%10

6.85%15

6.39%14

16.44%36

33.33%73

15.53%34

8.22%18

4.11%9

4.57%10

219

5.05

DVRfunctions 15.53%34

5.94%13

7.31%16

4.57%10

6.85%15

28.77%63

12.79%28

6.39%14

11.87%26

219

4.78

Movies 3.20%7

5.94%13

7.31%16

9.13%20

10.05%22

21.00%46

35.62%78

5.02%11

2.74%6

219

4.36

On-demandmovies 0%0

3.20%7

3.20%7

4.11%9

4.57%10

5.48%12

19.18%42

51.14%112

9.13%20

219

2.86

On-demandTVprograms 4.57%10

1.83%4

5.02%11

3.65%8

5.48%12

5.94%13

4.57%10

20.55%45

48.40%106

219

2.67

1 2 3 4 5 6 7 8 9 Total AverageRanking

StreamingTV

21/32

18.26% 40

7.31% 16

18.26% 40

11.87% 26

28.77% 63

15.53% 34

Q20Howrecentlyhaveyouaddedstreamingservicestoyourcableorsatellite

TVservice?Answered:219 Skipped:341

0% 20% 40% 60% 80% 100%

Withinthepast3months

3-6monthsago

6-12monthsago

12-18monthsago

18-24monthsago

Iwasprimarilyusing...

Withinthepast3months

3-6monthsago

6-12monthsago

12-18monthsago

18-24monthsago

Iwasprimarilyusingstreamingservicesandrecentlyaddedcableorsatelliteservices

Total 219


StreamingTV

22/32

71.69% 157

28.31% 62

Q21Whichservicedoyouusemoreoften?Answered:219 Skipped:341

0% 20% 40% 60% 80% 100%

Cableorsatellite

Streaming

Cableorsatellite

Streaming

Total 219


StreamingTV

23/32

22.83% 50

43.38% 95

33.79% 74

Q22Arefreestreamingservice(s)includedinyourcableorsatellitepackage?


0% 20% 40% 60% 80% 100%

Yes

No

Idon’tknow

Yes

No

Idon’tknow

Total 219


StreamingTV

24/32

16% 8

14.00% 7

30% 15

34% 17

6% 3

Q23Howoftendoyouusethefreestreamingserviceprovidedthroughyour

cableorsatellitepackage?Answered:50 Skipped:510

0% 20% 40% 60% 80% 100%

Extremelyof ten

Very of ten

Somewhatof ten

Rarely

Nev er

Extremelyoften

Veryoften

Somewhatoften

Rarely

Never

Total 50


StreamingTV

25/32

20% 10

12% 6

20% 10

26% 13

22% 11

Q24Howlikelyareyoutokeepyourcableorsatellitepackageforthepurposesofaccessingfreestreamingservice(s)?


0% 20% 40% 60% 80% 100%

Extremelylikely

Very likely

Moderatelylikely

Slightlylikely

Notatalllikely

Extremelylikely

Verylikely

Moderatelylikely

Slightlylikely

Notatalllikely

Total 50


StreamingTV

26/32

16% 8

6% 3

18% 9

28.00% 14

32% 16

Q25HowlikelyareyoutocancelyoursatelliteTVorcableTVservicesinthenext

12months?Answered:50 Skipped:510

0% 20% 40% 60% 80% 100%

Extremelylikely

Very likely

Moderatelylikely

Slightlylikely

Notatalllikely

Extremelylikely

Verylikely

Moderatelylikely

Slightlylikely

Notatalllikely

Total 50


StreamingTV

27/32

50% 17

29.41% 10

32.35% 11

26.47% 9

Q26WhatisthereasonyouwouldcancelyoursatelliteorcableTVservice?


0% 20% 40% 60% 80% 100%



better...


more...

I’mcuttingbackonmy TV

v iewing...




I’mcuttingbackonmyTVviewingaltogether

TotalRespondents:34


StreamingTV

28/32

49.50% 248

50.50% 253

Q27GenderAnswered:501 Skipped:59

0% 20% 40% 60% 80% 100%

Male

Female

Male

Female

Total 501


StreamingTV

29/32

0% 0

19.36% 97

23.35% 117

32.73% 164

24.55% 123

Q28AgeAnswered:501 Skipped:59

0% 20% 40% 60% 80% 100%

<18

18-29

30-44

45-60

>60

<18

18-29

30-44

45-60

>60

Total 501


StreamingTV

30/32

21.08% 98

15.05% 70

29.03% 135

17.42% 81

17.42% 81

Q29HouseholdIncomeAnswered:465 Skipped:95

0% 20% 40% 60% 80% 100%

$0-$24,999

$25,000-$49,999

$50,000-$99,999

$100,000-$149,999

$150,000+

$0-$24,999

$25,000-$49,999

$50,000-$99,999

$100,000-$149,999

$150,000+

Total 465


StreamingTV

31/32

0.80% 4

7.78% 39

28.14% 141

33.93% 170

29.34% 147

Q30EducationAnswered:501 Skipped:59

0% 20% 40% 60% 80% 100%

Lessthanhighschool

degree

Highschooldegree

Somecollege

Associateorbachelordegree

Graduatedegree

Lessthanhighschooldegree

Highschooldegree

Somecollege

Associateorbachelordegree

Graduatedegree

Total 501


StreamingTV

32/32

5.47% 27

12.55% 62

11.34% 56

9.72% 48

15.99% 79

5.26% 26

7.69% 38

10.12% 50

21.86% 108

Q31Location(CensusRegion)Answered:494 Skipped:66

0% 20% 40% 60% 80% 100%

NewEngland

MiddleAtlantic

EastNorthCentral

WestNorthCentral

SouthAtlantic

EastSouthCentral

WestSouthCentral

Mountain

Pacif ic

NewEngland

MiddleAtlantic

EastNorthCentral

WestNorthCentral

SouthAtlantic

EastSouthCentral

WestSouthCentral

Mountain

Pacific

Total 494


the rise of cord-cutting: cable tv vs. streaming services

Entertainment & Humor

streaming serv iceis

answerchoices responses

streaming serv iceshav

total average ranking

cabletv serv ice prov

hoursaday morethan5hoursaday

imcutting backonmy tv

tvv iewing hasstay ed