the rise and fall and rise of virtual reality - adriaan rijkens - codemotion amsterdam 2016
TRANSCRIPT
![Page 1: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/1.jpg)
Ⓒ VR/Heroes - Amsterdam, 2015
presents
The Rise & Fall & Rise of Virtual Reality
By Adriaan Rijkens Founder VR/Heroes
![Page 2: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/2.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
Topics
• Introduction VR/Heroes• The Rise and Fall and Rise of VR• VR for Marketing Purposes• VR for Training Purposes
![Page 3: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/3.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
"Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand."
Clients:
![Page 4: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/4.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
The Rise and Fall and Rise of VR
![Page 5: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/5.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
Step into the paiting since 1881
![Page 6: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/6.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
What is VR?What is VR? It is a paradox! Or not?
![Page 7: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/7.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
What is VR?
Virtual reality artificially creates sensory experiences, which can include sight, hearing, touch, smell, and taste. These experiences combined can create the feeling of presence.
Presence
The state or fact of being present
![Page 8: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/8.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 9: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/9.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 10: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/10.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
Gartner Hype CycleMore instances of how the technology can benefit the enterprise start to crystallise and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
![Page 11: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/11.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
We need businesscasesNow is the time to show the value of VR like it was back in
the 90s for internet
![Page 12: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/12.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
We need businesscases
![Page 13: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/13.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 14: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/14.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Marketing Purposes
![Page 15: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/15.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Marketing PurposesHow do you experience something that is at a multiple
locations?
![Page 16: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/16.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 17: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/17.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Marketing PurposesHow do you experience an infrastructure project that has
not yet been build?
![Page 18: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/18.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 19: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/19.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Marketing PurposesHow do you experience a product that has not been build
yet?
![Page 20: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/20.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 21: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/21.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Marketing PurposesHow to create empathy for a certain cause?
![Page 22: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/22.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 23: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/23.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
Benefits
• Total immersion & Attention of your audience (creates empathy)
• Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand
• VR can involve people to a much higher extent compared to other mediums
![Page 24: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/24.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 25: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/25.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Training Purposes
![Page 26: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/26.jpg)
warp.industries
![Page 27: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/27.jpg)
BehaviourEmotion
Thinking
![Page 28: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/28.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 29: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/29.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 30: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/30.jpg)
Protocol ExploreEscape
![Page 31: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/31.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
Protocol - CPR Training
• The medical staff of the AMC needs to be successfully trained on CPR every year
• Together with Warp the AMC has investigated the difference between VR training vs e-learning
![Page 32: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/32.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 33: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/33.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 34: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/34.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 35: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/35.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 36: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/36.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 37: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/37.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
Results
• The results are still to be presented• The group who did the VR training finished the course
30% quicker as the traditional e-learning group• Follow-up will be to distribute this app on cardboard &
gearVR for the entire hospital
![Page 38: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/38.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
Escape - Fire Drill KLM
• The Royal Dutch Airlines (KLM) has to train their maintenance crew for the event of fire
• Together with Warp the KLM has developed a fire drill that is situated at a hangar
![Page 39: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/39.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 40: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/40.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 41: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/41.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 42: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/42.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 43: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/43.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
Results
• The results are still to be collected• Initial employee reaction towards VR learning is very
positive
![Page 44: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/44.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
Benefits
• Emotional involvement of people• Total immersion & attention of your audience (learn
faster)• Train where & when you want• The company can monitor the training progress
![Page 45: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/45.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 46: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/46.jpg)
warp.industries
![Page 47: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/47.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
"Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand."
Clients:
![Page 48: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/48.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Marketing PurposesHow do you show something that is in another country?
![Page 49: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/49.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
![Page 50: The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016](https://reader031.vdocuments.us/reader031/viewer/2022011722/58ed8e321a28ab53628b457f/html5/thumbnails/50.jpg)
Ⓒ VR/Heroes - Amsterdam, 2016
CinematicVR• Total immersion (creates empathy)• New filming techniques for filmdirectors • Keep things smooth (no spinning!!!)• Storytelling challenges (where is the viewer looking?)• Stitching is a B*TCH• File Sizes are HUGE (4k is not 4k in VR. At some point it
should at least be 12.000 x 6000)• Streaming challenges for HQ Cinematic VR• x2 for StereoVision