THE RFID BUSINESS AND THE WAY FORWARD STEPHANE PIQUE DIRECTOR RFID INDUSTRY SOLUTIONS GROUP

MOTOROLA AND RFID

• Global Market Share leader in UHF RFID

Readers

• Broadest UHF RFID Product Portfolio

• Most Recognized RFID Brand awarded by

several analysts and research companies

• Holds over 300 RFID Patents

• 1,000 + RFID customers across the globe

• Product Line Strategy award - Frost &

Sullivan (2011)

2010 Passive UHF RFID Handheld Reader

Vendor Matrix

HANDHELD READERS

FIXED READERS FIXED ANTENNAS

MC3190-Z

UHF

MC9190-Z

UHF

HF (CLIP)

TC55

NFC

FX7500

UHF

FX9500

UHF

OMNII

HF

NFC

DS9808-R

UHF WAP4

UHF

LF

HF

NFC

AN200 AN400 AN480

UHF UHF UHF

AN610 AN620

UHF UHF

AN710 AN720

UHF UHF

RFD5500

(MC55/65/67)

UHF (SLED)

BROADEST RFID PORTFOLIO

DESKTOP

READER

EP10

HF

• American Apparel

• Falabella

• Jones Apparel Grp

• Bloomingdales

• Liverpool

• New Balance

• Staples

• Cost Plus

• Stop & Shop

• Walgreens

• Wills Lifestyle

• Cost Plus

• Defense Logistics

Agency

• Bode Technology

• FEMA

• State of Texas

• Howard County, MD

• US District Courts

• Spanish Postal

• Montreal Transit

• SPAWAR

• GSS

• Luke AFB

• US Citizenship &

Immigration

• City of New York

• Alameda County

• City of Hoboken

• US Army

• National Archives

• San Bernardino Cty.

• US House of Repr.

• DISA • Dole

• Kraft

• Hawaii Dept. of

Agriculture

• Levinoff-Colbex

• Continental AG

• Dow Corning

• Endwave

• Handleman Company

• Mitsubishi Electric

• Volkswagen

• Flour Daniels

• Asahi India Glass

• Ford

• Daimler Trucks

• Dairy Farmers of

America

• H & M Bay Inc.

• KPN

• Lexar

• Megatrux Inc.

• Raytheon

• Van Ness

• Yodabashi

• Kraft

• Kimberly Clark

• Sony

• Logwin

• Prixcar

• Southeaster Container

• Shoppers Drug Mart

• Bank of America

• Wells Fargo

• Hexaware

• Weldon

• Williams & Lick

• Duferco

• Qatar Gas

• Sempra Energy

• Tejas Tubular

• Vale Inco

• National Oil Well

• CBSL

• FMC Technologies

• Huntsman

• Boeing

• British Airports

Authority

• Hong Kong

International Airport

• Lufthansa

• McCarran International

Airport

• Virgin

Retail

• Canadian Rail

• Kraft

• Kimberly-Clark

• Exel

• Packaging Logistics

Services

• TNT

• YCH

• UPS

• Toll Logistics

• Siemens AG

• Penske

• St. Lukes

• McGraw Hill

• Cabuenas Hospital

• Knox Nursery

• Madison Abstract

• Yayasan

• SVG

• Sun

• Cox

• Phoenix Precast

• Aker Shipyards

• Anthony Hardwood

Composites

• Boral Bricks

• Metromont

Transportation /

Distribution

Supply Chain

Manufacturing

Government

Tracking / Cold Chain

Aviation

Industrial

Energy / Utilities

Asset Management

IT Asset Management

RFID CUSTOMERS

MARKET AND TRENDS

PAGE 5

RFID IS AROUND YOU

www.mtlcard.com

$8 OVER

15-20% CAGR

BIL

LIO

N

© Stephane Pique

Reduce

Cost

Automation

Increased

Outcome

Increased

Visibility

Higher

Quality

Increase

Security

Tracking

Traceability

Control

Authentication

Fulfill

Require

ments Law

Mandate

Generate

Value New

Service

New

Product

Feature

CRM

HARD

BENEFITS

Soft

Benefits

RFID DRIVERS AND BENEFITS

RFID TREND #1

RFID ENABLES

OBJECTS

TO BECOME

SMART OBJECTS

1OF 3 NEW SMARTPHONES

COME WITH

NFC TECHNOLOGY

RFID TREND #2

RFID CAN BE CONNECTED TO ANY

TYPE OF SENSORS (TEMP, SPEED, PRESSURE, I/O, MOISTURE, ...)

RFID TREND #3

APPLICATIONS

RFID IN HEALTHCARE

Major applications

• Asset management

• People tracking

(staff, patients and babies)

• Automated inventory

• Surgery tools tracking

THE NEW HOSPITAL IN AARHUS

• The new hospital will be an innovative university hospital

where modern technology supports the high quality in

patient treatment.

around 1.000 FX7500

will be installed

RFID IN RETAIL APPAREL

Major applications • Automated inventory control

• Tracking back to front store

• Customer experience

• Automated POS

• Electronic Article Surveillance

American Apparel

Banana Republic

Bloomingdale‟s

Charles Vogele

Cost Plus

Diesel

Dillard‟s

Dress for Success

Falabella

Galeria Kaufhof

Gerry Weber

Groupe Dynamite

Jade Jeweler

JC Penney

Jones Apparel

Levi‟s

Liverpool

Macy‟s

Marks & Spencer

Metro AG

Mitsukoshi

New Balance

Nine West

Shoppers‟s Drug Mart

Staples

Stop & Shop

The Limited

Walgreens

Wal-Mart

Wills Lifestyle

1/3 OF THE TOTAL US APPAREL MARKET

IS ENGAGED IN RFID ACTIVITIES TODAY

ITEM LEVEL ADOPTION

RFID IN MANUFACTURING

Major applications • Process stearing and mgt

• Inventory management

• E-Kanban with suppliers

• Asset management

• Intelligent tools

RFID IN LOGISTICS

Major applications • Automated in and outbound

• Stock management

• Goods tracking

• Asset management

• Correct content verification

GOOD TO KNOW

PAGE 18

MAJOR BARRIERS

• RFID still seen as competitive advantage

no communication allowed

• Missing IT infrastructure (PC, WIFI, EDI, etc.)

• Masterdata not clean

• Expectations not realistic (e.g. 100% accuracy)

• Change management

• Privacy

1. Potential analysis, brainstorm about all the potential and possibilities,

how does the big picture looks like (involve multidisciplinary team)

2. Chose the low hanging fruits and define what do you want to achieve

3. Conduct a site survey, understand the product to identify, the

processes and the environment

4. Do some basic lab testing if required

5. Define the statement of work with clear objectives and KPIs

6. Calculate the potential business case (include the big picture)

7. Realise a proof of concept or pilot

8. Review and revise your business case and define the ROI

9. Plan and deploy by department, region or product category

10. Focus on training, support and change management

10 STEPS TO GO

EN 16570 - The information sign

and additional information to

be provided by operators of

RFID application systems

EN 16571 - RFID privacy impact

assessment process

Official release by end of June 2014

PRIVACY

USEFUL LINKS (1/2)

• MOTOROLA • www.motorolasolutions.com/rfid

• RFID NETWORK • www.rfid.net

• RFID JOURNAL • www.rfidjournal.com

• INTERNATIONAL RFID BUSINESS ASSOCIATION • www.rfidba.org

• RFID COMMUNITY IN EUROPE • www.rfidineurope.eu

• GS1 • www.gs1.org/epcglobal

USEFUL LINKS (2/2)

• DATABASE OF MAJOR RFID STANDARDS WORLDWIDE • www.grifs-project.eu/db/

• OVERVIEW OF WORLDWIDE UHF FREQUENCY

REGULATIONS • www.gs1.org/docs/epcglobal/UHF_Regulations.pdf

• MAP OF RFID DEPLOYMENTS WORLDWIDE • www.rfidjournalevents.com/map.php

• DATABASE OF RFID LABELS AND TAGS • www.veryfields.net/

• NFC TRIALS; TESTS AND IMPLEMENTATIONS AROUND

THE WORLD • www.nfcworld.com/list-of-nfc-trials-pilots-tests-and-commercial-services-around-the-

world/

OUTLOOK

THANK YOU THANK YOU