the resource connecting you to the medical …...the design contest 2019 2019 marketing planner the...
TRANSCRIPT
THE
DESIGN CONTEST 2019
2019 MARKETING PLANNER
The Resource Connecting You to the Medical Design Engineering Community & Key Decision-Makers
www.techbriefsmedia.com Published by
www.medicaldesignbriefs.com
The Largest and Only BPA-Audited Medical Design Magazine
2019 FROM THE EDITOR
Medical Design Briefs readers are your customers — theyare medical design engineers and key decision-makers. Weengage with this audience daily by getting to know the issuesthey are facing and helping to provide solutions through thevarious products we offer. Most importantly, the unique andthorough articles and information we include in our magazine each month are a must-read for these designengineers. In addition to the magazine, we also offer informative newsletters, educational webinars, our newlyredesigned Web site, and many custom products.
By ensuring that we offer timely, accurate, quality content and editorial, we hone in on thoseengineering-related topics that are at the core of the latest medical technologies. From materials tomanufacturing, we dive into the technical side of bringing medical devices to market. From biosensorsto cybersecurity, we keep our fingers on the pulse of the hottest trends and topics that may augment ordisrupt medical technology.
Our readers value our unique content that introduces them to new ideas and developments fromgovernment, academia, and expert suppliers to the industry. Notably, in a recent independent MediaGrowth survey, 92 percent of respondents said they use print magazines for industry-related content.
And they said that print magazines will remain as or more important over the next three to four years. An amazing97 percent of readers take action as a result of reading ads in industry publications. That’s quite powerful validationthat we are meeting their needs.
I invite you to be a part of our community and our conversation. If you would like to contribute, please contact meat [email protected]. I look forward to working with you.
Sherrie TriggEditor and Director of Medical Content
Here’s what our readers are saying about Medical Design Briefs:
Source: Signet Research, Inc., Reader Profile Reports, January and July 2018
2 MEDICAL DESIGN BRIEFS • 2019 MARKETING PLANNER www.medicaldesignbriefs.com
“Medical Design Briefs is useful foranticipating changes to our market.”
“ A number of your advertisements and articleshave been used to purchase items thatfacilitate our research & manufacturing.”
“ Keeps us informed and provides vendor listsfor various research & design projects.”
Results from Medical Design Briefs Readership Study:• Readers spend an average of 46 minutes reading an issue of MDB• Total readers per copy: With pass-along 2.2• 72% consider industry magazines/journals the MOST CREDIBLE for information on new medicaltechnologies and products
Sherrie TriggEditor and Director of Medical Content
0%
10%
20%
30%
40%
50%
60%
Design &DevelopmentEngineering60%
Testing & Quality Control
30%Manufacturing & Production
30%Engineering
Management 31%
General & Corporate
Management38%
Basic R&D36%
www.medicaldesignbriefs.com 2019 MARKETING PLANNER • MEDICAL DESIGN BRIEFS 3
MDB SUBSCRIBERS HAVE MANAGEMENT-LEVELDECISION-MAKING AUTHORITY
FROM INITIAL CONCEPT THROUGHMANUFACTURING, MEDICAL DESIGN BRIEFSSUBSCRIBERS ARE INVOLVED IN ALL ASPECTS OF PRODUCT DEVELOPMENT
Source: BPA Worldwide Brand Report, June 2018
62%of MDB subscribers manage an engineering department, project team, or project
TOTAL SUBSCRIBERS
AUDIENCE PROFILE 2019
Medical Design Briefs’ circulation is the largest in the industry — over 40,000 qualified subscribers.PRODUCTS MDB SUBSCRIBERS RECOMMEND, SPECIFY, OR AUTHORIZE FOR PURCHASE
• Rapid Prototyping/3D Printing • Adhesives & Coatings• Lasers and Laser Systems • Plastics/Composites• Optics/Optical Components • Fluid Handling/Pumps and Valves• Motors & Drives • Metals• Motion Control/Positioning Equipment • Data Acquisition• Mechanical Components • Test & Measurement Instruments• Sensors/Transducers/Detectors • ICs & Semiconductors• Connectors/Interconnections/Switches • Power Supplies & Batteries • Packaging/Enclosures • Design/Analysis/Simulation Software• Contract Services Design/Manufacturing/Test
Here a few of the leading healthcarecompanies that Medical Design Briefsreaches:
3MAbbott LaboratoriesAbiomedAgilent TechnologiesBaxter InternationalBecton DickinsonBoston ScientificC.R. Bard, Inc.Cardinal HealthCarefusionColoplastConvatecDanaherDentsply InternationalDJO GlobalEdwards LifesciencesEli Lilly & CompanyEssilorFresenius Medical CareFujifilm HoldingsGE HealthcareHitachi Medical SystemsHologicIntegerIntuitive SurgicalInvacareJohnson & Johnson
Kimberly-ClarkMasimoMedtronicMerck & Co.Merit Medical SystemsNovartisNuVasiveNxStage MedicalOlympus CorpOssurPall Corp.Parker HannifinPerkinElmer, Inc.PfizerPhilips HealthcareProctor & GambleResMedSiemens HealthcareSmith and NephewSmiths MedicalSt. Jude MedicalStryker CorporationTerumoThermo Fisher ScientificVarian Medical SystemsWright MedicalZimmer Biomet
Signet Research Ad Readership Issue — July 2019When you advertise in Medical Design Briefs Ad Readership Issue, you’ll receive a detailedreport of the surveyed responses, including ad recall, impact, and feedback. Learn better waysto communicate with your target audience and increase your ROI.
2019 EDITIONS/GUIDES
4 MEDICAL DESIGN BRIEFS • 2019 MARKETING PLANNER www.medicaldesignbriefs.com
Medical Manufacturing and MachiningMedical Manufacturing and Machining is selectively bound into the center of Medical DesignBriefs in March and October.
Targeted to over 19,000 MDB subscribers involved in manufacturing, production, and qualitycontrol, Medical Manufacturing and Machining features in-depth coverage of the tools andtechniques companies are using to create the latest medical components and systems.
Technology Leaders SeriesBe recognized as a leader in your particular technology and showcased as a top supplier.Promotion packages include print and digital ads, company profiles, and a Technology LeadersE-zine to be compiled at the end of the year and hosted on the MDB Web site for the followingyear. The MDB Technology Leaders series spotlights leading companies that are industry experts.
Topics include: • Electrical Connectors/Wires/Cables • Motors & Motion Control/Robotics • Testing • Electronics • Tubing/Extrusion • Contract Manufacturing/Outsourcing • Materials/Coatings/Adhesives • Gas/Fluid Handling/Pumps • Additive Manufacturing
Guides & Directories Earn FREE company profiles with your full or half-page ads in these highlypopular guides — and feature your company logo/contact information inlistings running in the product and service categories of your choice.
The guides run in all printed copies and are also published online atmedicaldesignbriefs.com for an entire year.
Contract Manufacturing/Outsourcing Guide & Directory— June 2019Annual Product Buyers Guide— December 2019
The Inside Story — MDB’s Exclusive InterviewTake advantage of this unique opportunity to tell your company’s story about how yourtechnology, product, or capability is having an impact on the Medical Device Industry.
The Inside Story is an exclusive, one-page interview that runs as a spread with a full-page ad. The full interview will be posted on medicaldesignbriefs.com for 12 months, providing additionalexposure. The Inside Story is limited to one interview per issue.
From the Publishers of
www.medicaldesignbriefs.com
2019Technology Leaders
50 www.medicaldesignbriefs.com 2018 Outsourcing Guide
Assembly
Arthur G. Russell Co.Phone: 860-583-4109david.aquilino@arthurgrussell.comwww.arthurgrussell.com
Cadence, Inc.Phone: [email protected]
Cretex Medicalwww.cretexcompanies.com
Dymax CorporationPhone: [email protected]
EG-GILEROwww.eg-gilero.com
Eldon James CorporationPhone: [email protected]
Emerson (Branson Ultrasonics)Phone: [email protected]/Branson
Excelitas Technologieswww.excelitas.com
Freudenberg MedicalPhone: 877-308-0558info@freudenbergmedical.comwww.freudenbergmedical.com
Henkel Corporationhttp://na.henkel-adhesives.com/medical
Herrmann Ultrasonics, Inc.www.herrmannultrasonics.com
Keystone Electronics Corp.Phone: [email protected]
Lyons Tool and Die Co.Phone: [email protected]
MICROPhone: [email protected]
Micro Systems TechnologiesManagement AGPhone: +41 44 [email protected]
Okay IndustriesPhone: [email protected]
Qure Medicalwww.qure-med.com
Raumedic Inc.Phone: [email protected]
Sil-Pro, LLCPhone: [email protected]
Spectrum Plastics GroupPhone: 404-564-8560marketing@spectrumplastics.comwww.spectrumplasticsgroup.com
West Contract Manufacturingwww.westpharma.com
Cleanroom Capabilities
BMP Medicalwww.biomedicalpolymers.com
Cadence, Inc.Phone: [email protected]
CaplugsPhone: [email protected]/medical
Clean Air Productswww.cleanairproducts.com
Diversified Plastics, Inc.Phone: [email protected]
Eldon James CorporationPhone: [email protected]
Fabrico Medicalwww.fabrico.com/medical
Flambeau Medical MarketsGroupwww.flambeaumedical.com
HEMCO Corporationwww.HEMCOcorp.com
International Polymer EngineeringPhone: [email protected]
Lyons Tool and Die Co.Phone: [email protected]
MEDEFAB, Inc.Phone: [email protected]
MICROPhone: [email protected]
Millstone Medicalwww.millstonemedical.com
Raumedic Inc.Phone: [email protected]
Medical Design Briefs 2018 Outsourcing Directory
Assembly.......................................50Cleanroom Capabilities .................50Coatings/Surface Treatment..........52Consulting/FDA Compliance...........52Contract Manufacturing.................52Disposables ...................................56ElectronicManufacturing Services.................56Extrusion/Tubing ...........................56Laser Cutting/Marking...................58
Machining/Stamping ......................58Manufacturing EquipmentService/Repair ..............................60Materials .......................................60Molding..........................................62Packaging/Sterilization .................63Product Design/Development........63Prototyping ...................................65R&D................................................65Testing...........................................66
Evaluating Electronics
Contract Manufacturers
for Medical Devices
page46
Directory of Outsourcing Services
page50
www.medicaldesignbriefs.com
OUTSOURCING DIRECTORYYour Guide to Medical Contract Manufacturers2018
Cover image supplied
by Pennatronics
Special Reports Digital “Micro-Magazines” compiling the latest editorial on a hot topic. Special Reports offer an opportunity to reach new prospectswith guaranteed lead production. Lock in a sponsorship and generate qualified leads relevant to your business. Each report is limitedto six sponsorships.
Topics Covered in 2019 include: April RF & Microwave Electronics May Advanced Materials – Composites/Plastics/Adhesives/Coatings July Modeling & Simulation August Power Electronics September Test & Measurement October 3D Printing/Additive Manufacturing November Robotics/Machine Vision
GEM — the Global Engineering & Manufacturing DatabaseGEM amplifies your marketing program by marrying rich behavioral data to the most detaileddemographics in the industry. That means you can reach prospects with demonstrated levelsof engagement in the technologies and industries that you care about, adding efficiency andeffectiveness to your marketing communications program.
Most marketing databases begin and end with demographics—who people are, not whatthey do. The GEM advantage is rooted in behavior—what they bought, attended, read, visited,and more—all cross-referenced to a detailed taxonomy.
GEM records leverage customer behavior from SAE International, the global leader in automotiveand aerospace standards and engineering IP, and combine it with detailed reader data from TechBriefs Media Group, publisher of Tech Briefs, Automotive Engineering, Aerospace & DefenseTechnology, Medical Design Briefs, and more.
The result is comprehensive coverage of the design engineering universe, with cascading levels ofengagement. That means you can tailor your marketing communication lists to your exactspecifications in the lead-nurturing process.
Make GEM the cornerstone of your integrated marketing program.
www.medicaldesignbriefs.com 2019 MARKETING PLANNER • MEDICAL DESIGN BRIEFS 5
SPECIAL ADVERTISING OPPORTUNITIES & GEM DATABASE
Here’s an example of how it works:
• Start with design engineers in the bio/medical industries• Factor in employees at GE, Medtronic, and Boston Scientific• Add a layer of engagement—subscribers to Medical Design Briefs and registrants to bio/medical webinars• Match to specifiers of vision systems and electronics• Refine to those showing activity in the past 60 days
Congratulations! You just identified key decision-makers early in the design cycle for diagnostic equipment, ripe for conversion to Marketing-Qualified Leads.
2019 EDITORIAL CALENDAR
6 MEDICAL DESIGN BRIEFS • 2019 MARKETING PLANNER www.medicaldesignbriefs.com
Features & Applications
Technology Highlights
Product Focus
Special AdvertisingSection: MedicalDesign Briefs Leadership Series*
Departments &Columns
Bonus Coverage
Editorial Closing
Space/MaterialClosing
February
Fluid Handling/Pumps
Flexible Sensors
ManufacturingEquipment
Plastics
Cardiovascular
Miniaturization
Power Supplies
Technology Leadersin Testing
R&D Roundup
Global Innovations
New Products/Services
Medical Design &Manufacturing WestAnaheim, CAFeb. 5-7
Dec. 7, 2018
Jan. 2/Jan. 9
January
FDA Validation &Design Compliance
Medical Lasers/Biophotonics
Tubing/Extrusion
Orthopedics/Implants/Prosthetics
Motors & MotionControl
Technology Leaders inElectrical Connectors/Wires/Cables
R&D Roundup
Global Innovations
New Products/Services
BIOS/Photonics WestSan Francisco, CAFeb. 2-7
Nov. 2, 2018
Dec. 3/Dec. 10,2018
May
Digital Health/Wearables
Disposables/Single-Use Devices
Cardiovascular
Molding
Nanotechnology
Fluid Handling
Technology Leadersin Materials/Coatings/Adhesives
R&D Roundup
Global Innovations
New Products/Services
BIOMEDeviceBostonBoston, MAMay 15-16
Rapid + TCTDetroit, MIMay 21-23
March 8
April 1/April 8
June
Silicones & Polymers
Materials/Coatings/Adhesives
3D Printing
Annual ContractManufacturing/Outsourcing Guide &Directory
ElectronicComponents
Tubing
R&D Roundup
Global Innovations
New Products/Services
Medical Design & Manufacturing East New York, NY June 11-13
April 5
May 1/May 8
April
Diagnostics
Materials/Coatings/Adhesives
Testing
Product Design/Aesthetics
Thermal Management
LaserMachining/Marking
Technology Leadersin AdditiveManufacturing
R&D Roundup
Global Innovations
New Products/Services
Design of MedicalDevices ConferenceMinneapolis, MNApril 15-18
Feb. 8
March 1/March 8
March
Contract Mfg./Prototyping
Electrical Connectors/Wires/Cables
Connectivity/Internetof Things
Special Supplement:MedicalManufacturing &Machining
Robotics
Software
Materials
Technology Leadersin Tubing/Extrusion
R&D Roundup
Global Innovations
New Products/Services
Jan. 7
Feb. 1/Feb. 8
* Free half or full page companyprofile with your ad of equal size.
www.medicaldesignbriefs.com 2019 MARKETING PLANNER • MEDICAL DESIGN BRIEFS 7
Submit all editorial material for Medical Design Briefs to Sherrie Trigg,Director of Medical Content and Editor, at [email protected].
Features & Applications
Technology Highlights
Product Focus
Special AdvertisingSection: MedicalDesign Briefs Leadership Series*
Departments &Columns
Bonus Coverage
Editorial Closing
Space/MaterialClosing
August
Tubing/Extrusion
Orthopedics/Implants/Prosthetics
Digital Health/Embedded Systems
Cybersecurity
Sensors/Wearables
Connectors/Wires/Cables
R&D Roundup
Global Innovations
New Products/Services
June 3
July 1/July 8
July
FDA Validation &Design Compliance
Motors & MotionControl
Disposables
Ad ReadershipStudy Issue
Surgical Instruments/Systems
Imaging
Molding
Technology Leadersin Motors & MotionControl/Robotics
R&D Roundup
Global Innovations
New Products/Services
May 3
June 3/June 10
November
Tubing/Extrusion
Gas/Fluid Handling/Pumps
Create the FutureMedical CategoryWinners
ThermalManagement
Power Supplies
Manufacturing/AssemblyEquipment
TechnologyLeaders in Gas/Fluid Handling/Pumps
R&D Roundup
Global Innovations
New Products/Services
BIOMEDevice SanJoseSan Jose, CADecember
Sept. 6
Oct. 1/Oct. 8
December
Manufacturing/Prototyping/Molding
Electronics
Materials/Coatings/Adhesives
Annual ProductBuyers’ Guide
Cardiovascular
Materials
Test &Measurement
R&D Roundup
Global Innovations
New Products/Services
Oct. 4
Nov. 1/Nov. 8
October
Outsourcing
Materials/Coatings/Adhesives
SpecialSupplement:MedicalManufacturing &Machining/Robotics
Wireless/Connectivity
Imaging/Optics/Diagnostics
MechanicalComponents
TechnologyLeaders inContract Mfg./Outsourcing
R&D Roundup
Global Innovations
New Products/Services
10X Medical DeviceConferenceSan Diego, CAOctober
Medical Design &ManufacturingMinneapolisMinneapolis, MNOctober
Aug. 5
Sept. 3/Sept. 10
September
Test & Quality Control
Drug-DeliveryDevices
RF & Microwave
Device Identification
Sterilization/Packaging
Pumps/Valves
Technology Leadersin Electronics
R&D Roundup
Global Innovations
New Products/Services
AdvaMed 2019Boston, MASept. 23-25
July 5
Aug. 1/Aug. 8
EDITORIAL CALENDAR 2019
* Free half or full page company profile with your ad of equal size.
2019 LEAD-GEN PRODUCTS
8 MEDICAL DESIGN BRIEFS • 2019 MARKETING PLANNER www.medicaldesignbriefs.com
E-NewslettersMedical Design Briefs’INSIDER E-newsletter featuresexclusive technology reportsand new productannouncements. Clicks onyour sponsor message orbanner ad generate full-contact leads. Sponsorshipsare limited to three sponsormessages and three bannerads and sell out quickly.
Medical Design Briefs INSIDER E-newsletters:• Medical— 2x Monthly• Medical Robotics— 4x Annually• Medical Manufacturing & Machining— 2x Annually
Spotlights This dedicated e-mail deployment features your company’s whitepaper, video, or webinar. You choose your audience from our GEMdatabase, and we’ll guarantee full-contact leads...plus, host yourwhite paper or video on medicaldesignbriefs.com for 6 –12months for ongoing lead generation.
Dynamic White Paper Let us turn your existing white paper into a 10-minuteaudio/visual experience for your target audience. We will developthe PowerPoint presentation and voiceover, and you’ll receivefull-contact lead generation from registration, and 12 months ofwhite paper downloads.
White Paper LibraryWe host your technical papers online for a full year, producingleads from engineers who download your content. Papers arehighlighted in a quarterly lead-gen e-mail, as well as onmedicaldesignbriefs.com and techbriefs.com.
Engineering E-SourceUse this low-cost e-blastto generate full-contactleads from brand newprospects. Deliver yourlatest productannouncements to OEMdesign engineers andmanagers withpurchasing power.
The Medical edition deploys 15x Annually.
WebinarsWebinars are a great opportunity to co-brand your company withMedical Design Briefs. Utilize our proven, lead-generationmarketing channels to reach new prospects and garner highlyqualified sales leads. Your 30- or 60-minute event will feature alive presentation including an audience Q&A. We’ll archive yourevent on techbriefs.com and medicaldesignbriefs.com and you’llcontinue to receive leads for a full year.
www.medicaldesignbriefs.com 2019 MARKETING PLANNER • MEDICAL DESIGN BRIEFS 9
Tech Talks10- or 20-minute pre-recorded Tech Talks are an effective, cost-efficient way for your company to maximize ROI from yourpresentation materials, and get customized results! We’ll targetyour message to key stakeholders within our vast database ofengineers and managers.
Tech E-CardsLet us create custom-designed e-mail postcards to send toyour best prospects. Our TechE-Cards are a personalized, yetcost-effective tool to generateleads and boost sales with adedicated e-mail deployment.
Free Samples ProgramFeature your products in the Free Sample Section on the MedicalDesign BriefsWeb site. Get your samples into the hands of keyengineers and decision-makers during the critical stages of thedesign process.
Each product sample will receive full-contact lead reports andadditional promotion in the INSIDER E-newsletter.
OnlineMedicaldesignbriefs.comSpotlights daily news updates, an industry newsfeed on regulatory approvals, industry leadership news, expansions/moves,mergers/acquisitions, awards, and more. Also included are feature articles, videos, white papers, on-demand Webinars, interviews, and free samples, along with a digital version of the previous month’s issue.
Tech Briefs TV Bring your brand to life with the sight, sound, and motion of video at techbriefs.tv. Put your message in front of the Tech Briefs design engineering community as they watchcutting-edge video from R&D leaders worldwide. More than 1,300,000 total video views!Sponsor your own channel and receive a fully integrated promotion package.
Contests/Sweepstakes Let us host your sweepstakes or contest. We’ll handle design, execution, promotion, and lead collection.With more than 15 years producing the premier engineering contest (see below), we can put thatexperience to work for you.
Sponsorship OpportunityThe Create the Future Design Contest, now in its 17th year, is the premier global design competition. Eachyear, there are more than 1,000,000 page views at www.createthefuturecontest.com, and sponsorsbenefit from more than 15 million marketing impressions.
ONLINE PRODUCTS 2019
THE
DESIGN CONTEST 2019
2019 CUSTOM MEDIA
10 MEDICAL DESIGN BRIEFS • 2019 MARKETING PLANNER www.medicaldesignbriefs.com
Custom Media
Magazines/E-ZinesShare application stories,customer testimonials, andsuccess stories with yourcurrent and prospectivecustomer base. Digital andprint options available.
We provide an easy,turnkey service!
White PaperWriting/Editing Are you short on marketingresources? We’re here tohelp—we can write, produce,and host your technical paper.You’ll receive full-contactleads from engineers whodownload your content, andyou’ll have full and unlimiteduse of your white papercontent.
SnapAppAudienceEngagement Tool/Custom Research Create content marketingand audience engagementthat drive lead-gen andprofile prospects. All with an interactive contentcreation platform thatempowers marketers tocreate, publish, andmeasure compellingaudience experiences.
Choose from the following interactive content types:• Assessments & Personality Tests• Calculators• Knowledge Tests & Quizzes• Polls & Surveys
WebinarConversion toWhite PapersTransform your existingWebinar content into anexecutive summary briefing.Generate greater use of thecontent, produce additionalleads, and drive views ofyour on-demand Webinar.
CustomResearchFrom custom surveys, to direct marketing, tobranding, we’re here to meet your company’sspecific needs. Use oursubscriber base andbroad audience to gainthe insights andknowledge you need toadvance your brand inthe marketplace.
E-NewslettersCustom E-newsletters are a great way to build brandawareness, educate yourexisting customers, andgenerate leads. We offer a variety of custom E-newsletters — you cansupply all content, somecontent, or let MedicalDesign Briefs editorscreate the content foryou. We handle design,production, anddeployment. You receiveleads from clicks on all linked items.
www.medicaldesignbriefs.com 2019 MARKETING PLANNER • MEDICAL DESIGN BRIEFS 11
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PRINT SPECIFICATIONS & REQUIREMENTS 2019
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2019 DIGITAL PRODUCT SPECIFICATIONS & REQUIREMENTS
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