the research on presence of key ukrainian parties in press and online media

UKRAINIAN PARTIES IN PRESS AND E-NEWS

01.08.2012 - 10.10.2012

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Table of Contents

Research Summary................................................................................................................................................................................... 3Ukrainian Printed Media Analysis.............................................................................................................................................................5Ukrainian Printed Media (Newspapers) Analysis......................................................................................................................................6E-News Share of Voice.............................................................................................................................................................................. 8Volume in TOP 20 E-News...................................................................................................................................................................... 11Share of Voice in TOP 20 E-News............................................................................................................................................................12Entity Level Sentiment............................................................................................................................................................................ 13Criticism.................................................................................................................................................................................................. 14Party of Regions...................................................................................................................................................................................... 15Sentiment of Party of Regions Speaker’s Statements.............................................................................................................................17United Opposition.................................................................................................................................................................................. 18Sentiment of United Opposition Speaker’s Statements.........................................................................................................................20Communist Party of Ukraine.................................................................................................................................................................. 21Sentiment of Communist Party Speakers Statements............................................................................................................................23Ukrainian Democratic Alliance for Reform Vitaliy Klychko.....................................................................................................................24Sentiment of UDAR Speakers Statements.............................................................................................................................................. 26Party Ukraine – Forward!....................................................................................................................................................................... 27Sentiment of Ukraine Forward Speakers Statements.............................................................................................................................29People's Union Our Ukraine................................................................................................................................................................... 30Sentiment of Our Ukraine Speakers Statements....................................................................................................................................32All-Ukrainian Union Freedom................................................................................................................................................................. 33Sentiment of Freedom Speakers Statements.........................................................................................................................................35Summary & Key Statistics....................................................................................................................................................................... 36



Research Summary Analyze presence of Party of Regions, All-Ukrainian Union Fatherland (United Opposition), People's Union "Our Ukraine", Communist Party of Ukraine, Party Ukraine – Forward!, All-Ukrainian Union "Freedom", Ukrainian Democratic Alliance for Reform Vitaliy Klychko in press and online media (qualitative and quantitative analysis).

Objects, Field of Research

Objects of research Field of research Research period GeographyParty of RegionsAll-Ukrainian Union Fatherland (United

Opposition) People's Union "Our Ukraine"Communist Party of UkraineParty "Ukraine – Forward!"All-Ukrainian Union "Freedom"Ukrainian Democratic Alliance for Reform Vitaliy

Klychko

Online Media August 1, 2012 – October 10, 2012

UAPrinting Press

Methodology Data collected through online media was analyzed by quantitative and qualitative methods, including such parameters as number of mentions in various online media and sentiments (positive, negative or neutral).The way to obtain the most relevant and complete selection of mentions to the desired subject of research were set up and configured for accurate detection of mentions keywords and stop-words. The study was conducted via monitoring system «SemanticForce».



PRINTED MEDIA ANALYSISUkrainian Printed Media Analysis

List of sources

1 2000 13 Zerkalo Nedeli

2 Kyiv Post 14 Izvestia Ukraine

3 Arguments and Facts in Ukraine 15 Publichnie Lyudi

4 Vechernie Vesti 16 Robitnicha Gazeta

5 Gazeta po-ukrainsky 17 Segodnya

6 Delovaya Stolitsa 18 Silski Visti

7 Den 19 Ukrayina Moloda



8 Dengi 20 Fakty i Kommentarii

9 Comments 21 Focus

10 Kommersant-Ukraine 22 Ekonomicheskie Izvestiya

11 Companion 23 Ekspert-Ukraina

12 Komsomolskaya Pravda in Ukraine

Ukrainian Printed Media (Newspapers) Analysis

Most frequently mentioned in press - the Party of Regions with 2024 publications during reporting period.

Second place taken by All-Ukrainian Union Fatherland (United Opposition), which was mentioned in 959 articles.

Integrally, the number of references of opposition is 3216 entries.



E-NEWS: QUANTITATIVE ANALYSIS E-News Share of Voice

Name of political party

Number of publications

(with duplicates)

Number of publications

(without duplicates)

Party of Regions 88107 44042

Communist Party of Ukraine 27697 15006

All-Ukrainian Union "Freedom" 15118 10344

Ukrainian Democratic Alliance for Reform Vitaliy Klychko 20316 10106

United Opposition 21986 9356

Party "Ukraine – Forward!" 12354 5603

People's Union "Our Ukraine" 6863 3277

Leader in online news by the number of mentions with significant margin is the Party of Regions - 44,042 articles total. The share of the media presence of the party in the general data (no duplicates) to 7 parties is 45%.

The total volume of mentions of opposition parties including the Communist Party of Ukraine - 55% of the total range or 53,692 publications without duplicates.



E-News Share of Voice

Mentions Parties with Duplicates Mentions Parties without Duplicates



E-NEWS: QUALITATIVE ANALYSISVolume in TOP 20 E-News

List of Online News Sources Being Analyzed

1 Korrespondent 11 Bagnet

2 Censor.net 12 UTRO.UA

3 Segodnya 13 FROM-UA

4 GAZETA.UA 14 URA-inform

5 ForUm 15 Fraza.ua



6 LB.ua 16 GolosUA

7 Unn.com.ua 17 MIGnews.com.ua

8 Unian 18 Interfax-Ukraine

9 COMMENTS.UA 19 Pravda.com.ua

10 Vsyapravda 20 Glavcom

Share of Voice in TOP 20 E-News



Entity Level Sentiment



For the Party of Regions share of positive and negative articles 5% positive and 24% negative.

For the United Opposition share of positive and negative mentions - 7% and 8% respectively.

Criticism



Party of Regions more often than their opponents, is mentioned in the context of punctuated criticism of journalists, experts, representatives of other political forces - 19% of the overall volume.

For the All-Ukrainian Union Fatherland (United Opposition) indicator accentuated criticism against them is 7%.

Party of Regions

Categories Sentiment by Categories ©2012 SEMANTICFORCE LLC | WWW.SEMANTICFORCE.NET | 13


Party of Regions

Sentiment by Sources



Sentiment of Party of Regions Speaker’s Statements



United Opposition

Categories Sentiment by Categories



United Opposition




Sentiment of United Opposition Speaker’s Statements



Communist Party of Ukraine




Sentiment of Communist Party Speakers Statements



Ukrainian Democratic Alliance for Reform Vitaliy Klychko




Sentiment of UDAR Speakers Statements



Party Ukraine – Forward!




Sentiment of Ukraine Forward Speakers Statements



People's Union Our Ukraine




People's Union Our Ukraine

Top Sources Sentiment



Sentiment of Our Ukraine Speakers Statements



All-Ukrainian Union Freedom




Sentiment of Freedom Speakers Statements



Summary & Key Statistics

Analyzed the information field in the segments of the print and online media for seven key parties: Party of Regions, All-Ukrainian Union Fatherland (United Opposition), People's Union "Our Ukraine", Communist Party of Ukraine, Party Ukraine – Forward!, All-Ukrainian Union "Freedom", Ukrainian Democratic Alliance for Reform Vitaliy Klychko. The study period is taken from 1 August to 10 October 2012. In the print media favorite most frequently mentioned - Party of Regions with 2024 publications. In second place - Ukrainian Union Fatherland (United Opposition), which was mentioned in 959 articles. Together, the number of references to the power of opposition parties is 3216 entries.

In the segment of online media leader by the number of mentions with a significant margin is the Party of Regions - 44,042 posts. The share of the media presence of the party in the general data (no duplicates) to 7 parties is 45%. The total volume of mentions of opposition parties including the Communist Party of Ukraine - 55% of the total range or 53,692 publications without duplicates.

TOP 20 Ukrainian online media sources were preselected for the qualitative analysis. According to the study it can be concluded that Party of Regions is being most frequently specified in negative context. In general, the array is fixed 5% of positive mentions and 24% negative. For the All-Ukrainian Union Fatherland (United Opposition) share of positive and negative mentions of 7% and 8% respectively. Party of Regions more often than their opponents, is mentioned in the context of punctuated criticism of journalists, experts, representatives of other political forces - 19% of the mentioning. For the All-Ukrainian Union Fatherland (United Opposition) indicator of accentuated criticism against them is 7%.

Typical is distribution of sentiment in the statements of speakers of the Party of Regions and the All-Ukrainian Union Fatherland (United Opposition). Key context of the statement from the Party of Regions were the achievements and initiatives of the party, the government - 125 positive references. The discourse of the All-Ukrainian Union Fatherland (United Opposition) speakers built mostly on criticizing actions of the Party of Regions and its members - 172 mentions. At the same time, the Party of Regions spoke negatively about the All-Ukrainian Union Fatherland (United Opposition)in 49 comments.



the research on presence of key ukrainian parties in press and online media

Documents

sentiment of party

ukraine speakers statements

regions speakers statements

ukrainian democratic

ukrainian partiesin

communist party ofukraine

entity level sentiment

enews share of voice