THEREPORT

This 20th edition of Vinexpo Bordeaux, repositioned on a smaller scale, wanting

it both qualitative and sharp, creating a highly efficient atmosphere for business

negociations.

New energy is blowing on Vinexpo Bordeaux and will focus on three key axes:

business, content and experience.

he Vinexpo Bordeaux team thanks their exhibitors, visitors, partners,

journalists and suppliers who helped shape and build this event and

make it shine.

”

E S S E N T I A L A S S E T SVinexpo’s new creative business services, the Hosted Buyer Program, One-to-Wine Meetings and strong content marked a milestone in the brand’s renewal.

I appreciate the effectiveness of the One-to-Wine meetings. The meetings are prepared in advance, are qualified and I was delighted with the result. For example, my first two meetings resulted in immediate deals and the others enabled me to plan ahead for the long term.

The 2,350 appointments planned by the One-to-Wine Meetings service were targeted, constructive and resulted in

the signing of numerous distribution contracts.

91% of visitors who have used this service are satisfied with the meetings they made at the show.

THE RENDEZVOUS FOR BUSINESS

“Truls Flakstad, importer from Norway (PROCURA)

Vinexpo Bordeaux welcomed buyers from 140 nations, 65% of them were decision-makers, confirming the show’s

international prestige.

Through Vinexpo’s experience, exclusive links have been forged with key buyers from the wine and spirits industry

worldwide, in areas ranging from import/export, superstores, wholesale, e-commerce, restaurants, hospitality and

retail to specialist associations and institutions.

ON TRADE(HORECA, caterers, airline companies…)

B Y A C T I V I T Y

B Y F U N C T I O N

Other industry players(agents, brokers, producers…)

OFF TRADE(wine shops, retailer, chain store / supermarket, e-commerce, travel retail…)

TRADE(importers, whole sailers, traders, distributors)

9%

20%

60%

11%

QUALITY OF VISITORS AND STRONG PRESENCEOF INTERNATIONAL DECISION MAKERS

73% of key functions

31% 28% 14%Presidents,founders

Management functions

Managers, team leaders

VISITOR COUNTRIESTOP 10

1 FRANCE2 CHINA3 UNITED STATES4 UNITED KINGDOM5 GERMANY

6 SPAIN7 ITALY8 CANADA9 RUSSIA10 BELGIUM

28 650 140PROFESSIONAL VISITORS

COUNTRIES60%40%

INTERNATIONAL FRANCE

1,600 companies exhibited at Vinexpo Bordeaux 2019, 15% more

than in 2017.

Each French wine-growing region will be represented, family

companies alongside brands with an international presence.

Regarding to international vineyards, Vinexpo has brought

together 29 producing countries this year, including two new

ones, Turkey and Vietnam.

The coexistence of these different profiles is a key asset for

Vinexpo Bordeaux, as well as making the show more accessible

to smaller exhibitors, with a specially-designed pavilion.

In parallel, AANA (Nouvelle-Aquitaine Food Agency) is offering

6 x 18 m² stands for SME and micro wineries from the region.

Spirits comprised 10% of the offer, a relatively

stable percentage at Vinexpo Bordeaux. The show

attracts regular exhibitors, as producers of cognac

and Armagnac, an amazing diversity of products.

One offer also stands out, ranging from liqueurs to

gin, vodka, whisky and Baijiu.

The second edition of WOW! (World of Organic Wines) – a space that is

100% dedicated to bio – featuring 150 producers of bio or biodynamic

wines from ten countries. The display of wines and spirits reported

considerable success… As Andrea Lotti, Managing Director of the

Lechburg Winery (Romania) recounts:

15% NEW EXHIBITORS

10% SPIRITS

WOW!

”“We signed our first international order in the WOW! space at

Vinexpo Hong Kong 2018. We took part in WOW! at Vinexpo Bordeaux to develop our exports and we intend to exhibit in Shanghai and New York.

Vinexpo is committed to helping its clients bring solutions to the major issues of the profession that have a direct

impact on the business of its clients.

By organizing a Symposium on the impact of climate change on the wine and spirits industry, a conference on

the growing weight of e-commerce and a presentation of global consumer trends, Vinexpo accompanies industry

professionals facing current strategic issues.

The quality of the speakers and their exchanges were hailed by the professionals.

RICH AND ACCLAIMED CONTENT

Conference e-commerce - How to optimize online wine sales?Chris Tsakalakis, CEO of Vivino / Marco Magnocavallo, CEO of Tannico / Mark Meek, CEO of The IWSR / Martin Ohannesian, CEO of “Le petit Ballon”

10 years of market trends for wine and spirits: 2013-2023

Vinexpo Challenge:Marc Almert, Best Sommelier of the World 2019

Battle of the Best Sommeliers new generation!

Conference Alibaba:FMCG BU, Tmall - Alibaba Group - President

EVENTS GL ASSESCONFERENCES TASTINGS BRANDS WAITERS ROOMS40 12 24 18,000 715 50 7

VINEXPO SYMPOSIUM

One of Vinexpo’s strengths is its ability and capacity to bring the industry

all together on a key subject and introduce them to international

authorities from across the continents.

The first Vinexpo Symposium, organized with the Regional Council

of New Aquitaine addressed the challenges of the impact of climate

change on the wine and spirits industry.

The thought process is not restricted to the sole effects of temperature

increases or the relentless occurrence of weather hazards in vineyards,

but spans the entire ecosystem – insects, diseases, scientific progress,

and even embraces the marketing environment, from new geographical

competition to adapting to 21st century consumption trends, with less

sugar and lower alcohol, when maturation conditions tend to head in

the opposite direction.

Producers shared their experiences and described solutions they

already put in place in their vineyards to remedy and anticipate the

impact of climate change.

Winemakers and researchers provided certain grounds for optimism,

however, describing a number of short and long term strategies that

are helping them both adapt to and mitigate against climate change.

Combined, these should lead to a more sustainable, lower-emissions

wine sector, one that could even lead the way for other businesses.

With :

Supporting organization:

VINEXPO OFF

La Grande dégustation of world wines organized

in the heart of Bordeaux allowed the general public

to discover the wines and spirits of 50 countries

as well as the main French regions. This tasting

is also an opportunity for producers from all over

the world to meet consumers, customers and

potential prospects, who have tasted, questioned

and exchanged with the winemaker. A field

experience that supports sales.

Official evening of Vinexpo since several years,

The Blend has become the essential rendezvous

to develop its professional network in a friendly

and relaxed atmosphere. Between wine bars,

the lounge of sparkling wines, spirits cocktails

and a popular outdoor terrace, exhibitors and

visitors were able to share a special moment with

colleagues, customers and influencers of wines

and spirits.

Le Dîner du Palais responded to exhibitors' requests who wish to welcome their guests around a

gastronomic menu in paired with their own wines. 350 guests enjoyed a prestigious and friendly evening at

the Palais de la Bourse, in the heart of Bordeaux.

WATCH VINEXPO BORDEAUX 2019 HIGHLIGHTS

VINEXPO EXPLORER29 Sept. - 01 Oct. 2019

VINEXPO SHANGHAI23 - 25 Oct. 2019

VINEXPO PARIS10 - 12 Feb. 2020

VINEXPO NEW YORK2 - 3 March 2020

VINEXPO HONG KONG26 - 28 May 2020

THE VINEXPO GROUP

Vinexpo is an international brand that specialises in creating and developing major events in the wine and spirits sector, organised for and by people in the trade. Ever since its inception in 1981, Vinexpo has been connecting industry insiders to boost sales and stimulate the market. The brand brings proven expertise as a business facilitator – whether to Vinexpo Bordeaux, in the heart of some of the world’s most prestigious vineyards, or to the buoyant markets served by Vinexpo Hong Kong and Vinexpo Shanghai – and works alongside its clients to open up opportunities for the future. With Vinexpo New York, Vinexpo is today the only international independent group dedicated to the wine and spirits sector to cover the three main continents of consumption. Those close links with clients enable Vinexpo to stay on top of changing markets in order to come up with solutions that don’t disappoint. The group continues its development in offering new business events, such as Vinexpo Explorer and the Vinexpo Paris show that will be inaugurated in February 2020. It publishes every year a study one of the world’s most comprehensive studies of the world consumption of wine and spirits: the Vinexpo / IWSR report.

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