the relevance revolution - social media tomorrow
DESCRIPTION
Mandy Vavrinak's presentation at Social Media Tulsa 2012 Conference on Relevance and social media. If you want to connect with your customers, post content that matters, grow a community, or just make better use of social media strategies and tools... this is content you need.TRANSCRIPT
![Page 1: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/1.jpg)
Relevance. New Old Ways of Looking at Your
WorldTweeting/+ing This? #SMTulsa
@Mandy_Vavrinak
![Page 2: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/2.jpg)
Searching isn’t something we do….
It’s part of EVERYTHING online we do, every day.
![Page 3: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/3.jpg)
Filters
![Page 4: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/4.jpg)
In the Beginning… O TribesO Connections /
NetworksO Geography and
blood were the filters
![Page 5: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/5.jpg)
Now… O Connections not
tied to geography or family
O Speed & SpreadO EngagementO Access & AmplifyO Personal
Recommendations
![Page 6: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/6.jpg)
A Visual
![Page 7: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/7.jpg)
Social Relevance
O Facebook, Google, TwitterO Listen, respond, createO New realities, new approachesO No content just for content’s
sakeO Relevance is key
![Page 8: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/8.jpg)
Tuning Out
![Page 9: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/9.jpg)
Where Are We Going?
![Page 10: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/10.jpg)
![Page 11: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/11.jpg)
Searching Together
![Page 12: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/12.jpg)
SpecificsO Web history – What did you search
for?O Actions taken – What did you
interact with?O Time spent – How long did it hold
your interest?O Connections – Whose
recommendations do you trust?
![Page 13: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/13.jpg)
Relationships Matter
Hey… I follow you on Twitter!
![Page 14: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/14.jpg)
Content that MattersO Be Relevant.O The New 5
WsO And… How.
![Page 15: The Relevance Revolution - Social Media Tomorrow](https://reader034.vdocuments.us/reader034/viewer/2022052619/5551597cb4c9059f768b4967/html5/thumbnails/15.jpg)
Questions?
Email me: [email protected]
Twitter @Mandy_Vavrinak Facebook: Mandy Vavrinakhttp://mandyvavrinak.com LinkedIn: Mandy VavrinakCircle me on Google+ or Look for Crossroads Communications, LLC