the regional food bank of oklahoma regional food bank of oklahoma •founded in 1980 •mission:...
TRANSCRIPT
“Fighting Hunger…Feeding Hope”™
The Regional Food Bank of Oklahomawww.regionalfoodbank.org
• Founded in 1980
• Mission: “Fighting Hunger…Feeding Hope”
• Largest private hunger-relief organization in Oklahoma
• Administrative and fundraising costs below 4%
• Recognized as the outstanding non-profit in the state with the first O.N.E. Award by the Oklahoma Center for NonProfits
“Fighting Hunger…Feeding Hope”™
Hunger in Oklahoma
“Fighting Hunger…Feeding Hope”™
Hunger in Oklahoma
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
DISTRIBUTION IN CENTRAL AND WESTERN OK
• In fiscal year 2014, the Regional
Food Bank distributed 47.8
million pounds of food through a
network of nearly 1,100
charitable feeding programs and
schools throughout 53 central
and western Oklahoma counties.
“Fighting Hunger…Feeding Hope”™
Who We Serve…
• Families, living paycheck to paycheck
• Children, living in poverty
• Seniors, living on fixed incomes
• Unemployed (and/or) under-employed
“Fighting Hunger…Feeding Hope”™
Disaster Relief and Recovery
“Fighting Hunger…Feeding Hope”™
Programs and Services
“Fighting Hunger…Feeding Hope”™
Childhood Hunger Programs
• Food for Kids• Backpack Program • Kids Cafe• Summer Feeding • School Pantries• School Breaks
“Fighting Hunger…Feeding Hope”™
Food for Kids Backpack Program
• The Backpack Program started as a pilot program in 2003, serving 180 children in five elementary schools in Oklahoma County.
• Today, we are serving more than 18,500 chronically hungry children in 501 elementary schools in 53 central and western Oklahoma counties.
• 100% participation from OKCPS elementary schools for the first time ever. 3,300 children were added this year.
• Each child receives a backpack filled with shelf-stable, nutritious food to sustain them over weekends and holidays when school meal programs are not available.
“Fighting Hunger…Feeding Hope”™
292 303 374 475 477 501
10,5779,931 10,145
13,555
15,165
18,527
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014
Food for Kids Backpack Program
Schools Kids
“Fighting Hunger…Feeding Hope”™
School Pantry Program
• The School Pantry Program was piloted at two schools during the 2010-2011 School Year (PC and Western Heights).
• The Regional Food Bank is currently operating 124 School Pantries throughout the metro area.
• During the 2013-2014 school year, the School Pantry program served over 4,800 students and distributed 743,172 pounds of food – the equivalent of 619,310 meals.
“Fighting Hunger…Feeding Hope”™
65
1,400
2,875
4,867
2 42 91 124 -
1,000
2,000
3,000
4,000
5,000
6,000
2010-2011 2011-2012 2012-2013 2013-2014
School Pantry Program
Kids Schools
“Fighting Hunger…Feeding Hope”™
School Break Program
Summer Feeding Program
• Regional Food Bank of Oklahoma partners with 19 sites around the Oklahoma City metro including YMCA, OKC Parks and Rec, Boys & Girls Clubs and others, to provide lunch and snacks to students over the extended school breaks.
• Critical need for students attending schools with year-round schedule.
• More than 14,500 meals meals were provided to 1,183 students over school breaks.
• Through a 12 year partnership with USDA and the Oklahoma Department of Education, the Summer Feeding program provided more than 160,000 meals to 4,714 children at 73 summer feeding sites during fiscal year 2014.
• Summer Feeding for rural communities is underwritten by a grant from the Sodexo Foundation.
“Fighting Hunger…Feeding Hope”™
Kids Cafe
• 34 Kids Cafe sites provide an afterschool safe haven for at-risk youth where children can receive a meal and get help with homework and life-skills.
• Meals and snacks were provided to 2,600+ children in fiscal year 2014.
• We partner with churches, community centers, housing authorities, Boys and Girls Club
• More fresh fruits and vegetables are made available on a regular basis as we worked to improve the nutritional content of all meals.
“Fighting Hunger…Feeding Hope”™
0
500
1,000
1,500
2,000
2,500
3,000
FY11 FY12 FY13 FY14
8191,020
2,000
2,653
20 23 35 34
Kids Cafe
Kids Sites
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
Senior Feeding Programs
• The Regional Food Bank assists with 18 Senior Mobile sites and served about 1,200 seniors a month, providing nearly 14,000 meals during fiscal year 2014.
• There are 28 Senior Home Delivery sites in our service area. Seniors who receive our home delivery sacks get a nutritional supplement that helps them to hold off hunger at the end of the month when money is tight. These sites serve an average of 1,000 seniors a month.
“Fighting Hunger…Feeding Hope”™
Fresh Food Initiatives
• The Fresh Food Mobile Market provides fresh produce at no cost to recipients in a farmers’ market style setting to 1,000 families at four sites each month.
• Urban Harvest• 1,367 pounds harvested
• 700 Educational tours (403 under age of 18)
• 6,000 seedlings grown and distributed for community gardens
• 10,000 seed packets distributed
• Produce Distribution• Nearly 10 million pounds in FY14; total of nearly 40 million pounds since FY10.
“Fighting Hunger…Feeding Hope”™
Fresh Food Mobile Market
• Fresh Food Mobile Market – 8 sites served 11,855 Oklahomans 314,215 pounds of fresh produce.
• Each month, the Fresh Food Mobile Market provides each client an average of 26 pounds of fresh fruits and vegetables.
“Fighting Hunger…Feeding Hope”™
In fiscal year 2014…
• 1,895 pounds harvested
• 507 Educational tours (403 under age 18)
• 1,600 seedlings grown and distributed for community gardens
• 6,000 seed packets distributed
URBAN HARVEST
“Fighting Hunger…Feeding Hope”™
Food Resource CentersEight locations open and serving clients: Urban Mission (OKC), City Rescue Mission (OKC), Loaves &
Fishes (Enid), Lawton Food Bank (Lawton), Help, Inc. (Elk City), Moore FRC (Moore, OK), Salvation Army FRC (OKC) and Skyline Urban Ministry FRC (OKC).
Urban Mission Loaves and Fishes City Rescue Mission
HELP, Inc.
Lawton Food Bank
Moore FRCSalvation Army FRC Skyline FRC
Benefits: Client-choice shopping environment; Greater variety of food; Open longer hours –greater accessibility for the working hungry.
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
Volunteer Engagement
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
FY12 FY13 FY14
134,000
159,839
141,000
43,400 47,203 48,000
Volunteers
Hours Volunteers
“Fighting Hunger…Feeding Hope”™
Innovation & Collaboration• Volunteers
• Nearly 141,000 hours donated by more than 48,000 community volunteers = savings of nearly $3 million in labor costs
• Hunger 101• Curriculum for Grades 3-12 with activities designed to educate students on
the issue of hunger• Lessons align with Oklahoma Pass Skills and Common Core Standards• Visual aids, worksheets, guest speakers, field trips/tours, student volunteer
activities available
• Griffin Communications• Partnership with News 9 to raise awareness and funds for childhood
hunger• Partnership raising disaster funds in May, 2013
• Beef for Backpacks and Pork for Packs• Church of Jesus Christ of Latter-Day Saints and FFA donating livestock to
produce beef and pork sticks for Food for Kids Program (52 head a year min.)
“Fighting Hunger…Feeding Hope”™
Innovation & Collaboration, cont.• Feeding America
• Ongoing partnerships and collaborations• OTC, CEO Network, CFO Network, Marketing Pilot, HR
Council, Disaster Response Team
• Extra Helpings• Nutritious complete meal in a box• Nearly 90,000 units distributed in FY14
• FEMA• Member of Oklahoma VOAD; storage and staging area for
emergency supplies and MREs.
• Other/Misc.• Harvesting of Sweet Potatoes• Elementary and Middle Schools• Partner Agencies• Food Resource Centers
“Fighting Hunger…Feeding Hope”™
How can you help?
regionalfoodbank.org/volunteer
“Fighting Hunger…Feeding Hope”™
www.facebook.com/regionalfoodbank
www.twitter.com/rfbo
www.youtube.com/regionalfoodbank
How can you help even more?
Like, Share, Tweet, Retweet!
“Fighting Hunger…Feeding Hope”™
Thank you!
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
****Extra Misc. Slides****
“Fighting Hunger…Feeding Hope”™
Hunger in Oklahoma
• More than 656,000 Oklahomans are at risk of going hungry every day.
• 1 in 4 children in Oklahoma struggles with hunger.
“Fighting Hunger…Feeding Hope”™
Food insecurity is linked to higher rates of obesity, diabetes, hypertension and other chronic diseases.
• Oklahoma ranks near the worst among states in terms of the most severe forms of food insecurity.
• Oklahoma ranks near the bottom on many key health indicators.
Hunger and Health
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
MEASURE ADULT POPULATIONAFFECTED
Smoking 679,000
Obesity 900,000
Physical Inactivity 904,000
Diabetes 321,000
Hunger and Health
“Fighting Hunger…Feeding Hope”™
Oklahoma ranked in bottom 10 (including District of Columbia)
Cardiovascular Deaths 48
Physical Inactivity 47
Premature Deaths 46
Cancer Deaths 45
Obesity 44
Poor Mental Health Days 44
Infant Mortality 43
Preventable Hospitalizations 42
Poor Physical Health Days 42
Hunger and Health
“Fighting Hunger…Feeding Hope”™
FRXESH | a prescription for health.
The Fresh Rx Initiative addresses the effects of food insecurity on poor health outcomes.
• Priority placed on distribution of fresh produce
• Fresh Food Mobile Market
• Nutrition Education
• Healthy Living Pantry Boxes
• Urban Harvest
“Fighting Hunger…Feeding Hope”™
• Cooking Demonstrations
• Recipes
• Nutrition Classes
Nutrition Education
Healthy Living Pantry Boxes• Food specifically selected for chronic
diseases such as diabetes and hypertension
• Boxes distributed by “prescription” from healthcare professionals
“Fighting Hunger…Feeding Hope”™
FRXESH | a prescription for health.
Next Steps:
Collaboration with healthcare community–
• Clinical care for food insecure families
• Increased access to healthy food in clinical setting
• Nutrition education
• Research and data collection to measure impact
“Fighting Hunger…Feeding Hope”™
• Curriculum for Grades 3-12
• Activities designed to educate students on the issue of hunger
• Lessons in line with Oklahoma Pass Skills and Common Core Standards
• Can function as stand-alone lessons
• Visual aids and worksheets provided
• Guest speakers available
• Field trip/tours of Regional Food Bank available
• Student volunteer activities available
• Contact Denice Hurlbut at (405) 600-3143 or [email protected].
• http://www.regionalfoodbank.org/hunger101
Hunger 101
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
Questions?Thank you for your support!
“Fighting Hunger…Feeding Hope”™
• Each package provides the equivalent of four meals and is designed to be easily prepared to serve as a complete meal, but may also be combined with additional products, such as hamburger meat, to further enhance the meal.
• Healthy: Extra Helpings has the look of a retail brand, but these dinners are different than most packaged foods. They are nutritious, high fiber, low salt and low sugar.
• Complete: Just add water! Providing Extra Helpings packaged meals ensures that you are providing your client with a nutritious dinner to cook that night without added costs, shopping or stress.
Extra Helpings
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
Core Value Defined
Vitality is…
1. Having a positive attitude and believing in one team, one goal and one mission.
2. Holding ourselves to the highest standards.
3. Being passionate and enthusiastic about what we do and who we serve.
4. Being willing to laugh and find humor in everyday activities.
5. Anticipating and embracing change.
6. Having physical and intellectual agility, vigor and energy.
Expecting to be better tomorrow than we are today…
Core Value: VITALITY -- the force that drives us forward with energy and enthusiasm.
“Fighting Hunger…Feeding Hope”™
Expecting to be better tomorrow than we are today…
Expecting to be better tomorrow than we are today…
Core Value: INNOVATION -- the spirit that drives us to pursue and initiate creative solutions.
Core Value Defined
Innovation is…
1. Proactively finding better ways to serve.
2. Encouraging creative solutions through collaboration.
3. Approaching challenges and unmet needs with a fresh perspective and purposeful
thinking.
4. Using knowledge, experience, and intuition to make things better.
5. Thinking ahead - building for the future.
6. Willingness to take calculated risks.
“Fighting Hunger…Feeding Hope”™
Core Value Defined
Stewardship is…
1. Framing decisions and actions around our core mission.
2. Using resources wisely, efficiently, and for their intended purpose.
3. Providing consistent dependability -- always doing what we say we will do.
4. Nurturing the relationships with those who help us carry out our mission.
5. Recognizing our moral obligation to the people and communities we serve.
6. Maximizing, investing, and putting to good use, our assets.
Expecting to be better tomorrow than we are today…
Core Value: STEWARDSHIP -- the commitment that drives us to care for the mission and resources.
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
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00
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20
14
Distribution Pounds
47,827,145Distributed in FY2014
“Fighting Hunger…Feeding Hope”™
01,000,0002,000,0003,000,0004,000,0005,000,0006,000,0007,000,0008,000,0009,000,000
10,000,000
TEFAP Poundage CSFP PoundageFY2010 8,304,611 390,633
FY2011 9,950,397 1,102,429
FY2012 4,677,704 1,148,103
FY2013 7,295,882 1,019,048
FY2014 5,103,382 1,347,418
PO
UN
DS
USDA – TEFAP/CSFPThe Food Bank has 349 TEFAP and CSFP distribution points in all 53 counties that we serve.
“Fighting Hunger…Feeding Hope”™
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
ProduceFY2010 4,031,044
FY2011 5,159,098
FY2012 9,507,970
FY2013 11,544,707
FY2014 9,568,020
4,031,044
5,159,098
9,507,970
11,544,707
9,568,020P
OU
ND
S
Donations - Produce
“Fighting Hunger…Feeding Hope”™
Operational Metrics – Food Donations
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
FY 2010Actual
FY 2011Actual
FY 2012Actual
FY 2013Actual
FY2014Actual
Local - Total Pounds 15,290,573 17,562,789 24,124,768 30,414,394 27,109,392
Retail Pickup 4,190,154 4,245,038 6,937,776 9,181,102 10,729,718
Meat 1,567,344 1,882,038 1,944,866 2,988,927 2,568,020
Produce 4,031,044 5,159,098 9,507,970 11,544,707 9,851,261
Local - Total Pounds
Retail Pickup
Meat
Produce
“Fighting Hunger…Feeding Hope”™
Operational Metrics - Turnover
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
FY 2010 Actual FY 2011 Actual FY 2012 Actual FY 2013 Actual FY2014 Actual
Overall 7.74 8.72 11.92 7.91 12.00
Dry 5.86 7.09 8.37 5.59 11.28
Frozen 4.44 6.43 10.39 6.60 7.51
Refrigerated 7.89 34.32 61.10 140.36 41.02
Produce 11.86 41.84 94.85 140.51 59.79
Overall
Dry
Frozen
Refrigerated
Produce
“Fighting Hunger…Feeding Hope”™
0
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
1,600,000,000
1,800,000,000
2,000,000,000
FY12 FY13 FY14
687,066,359
1,268,569,353
1,919,249,899
Media Impressions
51%
“Fighting Hunger…Feeding Hope”™
Cause Marketing
$49,736
$171,736
$723,741
$1,187,397
$1,312,199
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
FY2010 FY2011 FY2012 FY2013 FY2013
10% Increase
“Fighting Hunger…Feeding Hope”™
8,444
10,763
13,287
0
2,000
4,000
6,000
8,000
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14,000
FY12 FY13 FY14
Facebook Like Us
6,211
7,965
9,468
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
FY12 FY13 FY14
Twitter Followers
13
34
71
0
10
20
30
40
50
60
70
80
FY12 FY13 FY14
Videos Produced
1,531
12,00013,000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
FY12 FY13 FY14
Video Views
“Fighting Hunger…Feeding Hope”™
$7,884,610$9,222,734
$10,000,005 $10,157,157
$380,850
$946,134
$1,162,325$2,172,875
$2,306,174$1,252,817
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
$14,000,000
$16,000,000
FY11 FY12 FY13 FY14
Disaster Relief Gifts
Endowment Gifts
Total Capital (Bldg + FRCs)
Operations and Programs
$13,682,949$13,768,604
$10,218,868
$8,316,560
Fundraising Revenue By Campaign: FY11-FY14
“Fighting Hunger…Feeding Hope”™
$7,884,610
$9,222,734
$10,000,005 $10,157,157
$11,457,157
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
$14,000,000
FY11 FY12 FY13 FY14 FY14+GAP
Operations and Programs
17%8% 2%
“Fighting Hunger…Feeding Hope”™
42%
22%
26%
11%Individuals
Foundations
Corporations
Civic/Religious/Other
FY14 Revenue by Constituent Type
“Fighting Hunger…Feeding Hope”™
Campaign Update
“Fighting Hunger…Feeding Hope”™
“Fighting Hunger…Feeding Hope”™
Tips for Regional Food Bank Presentations
“Fighting Hunger…Feeding Hope”™
Presentation Tips• Watch a co-worker give a presentation.
• Edit this presentation to fit your needs (remember to follow our Branding Guidelines)
• Share videos from YouTube and photos from Flickr
• Don’t read every word from the slide.
• Finish with a conversation about hunger/how people can help
“Fighting Hunger…Feeding Hope”™
More Tips
• Stand at the front of the room
• Share additional stories from the “Notes” section, or any stories from clients
• Pass out info packets and brochures to the audience (these are in the small room across from Steve Moran’s office)
“Fighting Hunger…Feeding Hope”™
PRACTICE!
• Go through the presentation a few times before you present.
• Always speak as if you were speaking to a friend, not as if you are reading off of index cards (even if you are).
• If keeping up a lively and personable tone of voice is difficult for you when presenting, do a couple of practice run-throughs.
• If you still can’t get it right and presentations are a big part of your job, take a public speaking course or join Toastmasters.
“Fighting Hunger…Feeding Hope”™
Videos to Share in Your Presentation • The Working Hungry• About the Regional Food Bank• Stories of Hope – Urban Mission• Summer Feeding• Food for Thought Tour• Hunger 101• Food for Kids• Senior Hunger• Volunteer Registration• YouTube Channel
“Fighting Hunger…Feeding Hope”™
More Marketing Tools
• Visit the Marketing Tools Smartsheet
• If you don’t have access, or have a question, ask Angie or Dawn.