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New Ideas In Illustration

The Reflected

Works

P R O M O T I O N

New Ideas In Illustration

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Experience firsthand the benefits of our paper grades as they were in 1910, how they made all the difference then and how we lead the industry even today. By looking back through the pages, we can look forward to a future of exciting possibilities.

For more than a century, through various names and incarnations, our message and mission have remained the same — to make the means through which the world communicates better and more beautiful.

From the beginning, we’ve given our customers options that meet the needs of any project, campaign or business. By combining our grades with exquisite artwork and state-of-the-art printing, we’ve been able to demonstrate the real power of print.

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New Ideasin Illustration

Printed on

SiLKOTEDullo-Enamel, India

A Demonstration that proves the superiority of this new halftone paper at its priceover all machine finished or ordinary coated papers

S. D. WARREN & COMPANYManufacturers of Standards in Coated and Uncoated Printing Papers

85 Devonshire Street, Boston

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"ORIGINALITY and the achieving of

something different' do not require

the abandonment of any rules of good

taste," says Ernest Elmo Calkins of Cal-

kins and Holden, New York City. This

illustration is one of a series of pictures

his company created for the Pierce-Ar-

row Automobile Company. The setting

around the automobile tells the story of

the masked ball—how the Pierce-Arrow

car took them to the party. It also cre-

ates an atmosphere of quality around

the product advertised.

This insert is printed on SILKOTE DULLO—

ENAMEL, India, 25 x 38-100 lb. Wash

drawings and flat-tint effects print beau-

tifully on Silicon. There is no otherhalftone paper in the world that will

produce more attractive effects at the

price. This signature is a demonstration.

The 120-line screen halftone reprinted

on this page is shown here through the

courtesy of Calkins and Holden and the

Pierce-Arrow Automobile Company.

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HIS Oneida Community illustration demonstrates the selling value of human-interest photo-graphs. "Aren't they pretty?" is the question about the Oneida spoons this picture asks ofwoman who sees it. Women like to be shown pretty things and to pass judgment upon them.

suggestion of the home setting and the woman showing her guest the new Community silver,is particularly effective. • .•

SILKOTE DULLO—ENAMEL, India, 25 x 38-100 lb. was used for this insert. The attractiveness of the133-line screen halftone on this page is a demonstration of the superior printing possibilities of SILKOTE, anew and economically priced booklet and catalog paper.

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ACTION photographsGetting the desired

exposures, for the eyethe action of the manmen have given up theproduct in use and havetures and pictures ofpany, St. Louis, Missouri,ads always show picturesh hpotograps.

The Simmons Hardware

is printed on SILKOTE

shown in this insert.

&molt for the samenew paper meets every

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as this 150-line screen halftone are difficult to obtain.of the hand holding the axe probably wasted many

hand controlling the shutter of the camera are slowerwood. Because of similar difficulties many advertising

of the camera for securing pictures which illustrate theirdecided that photography was only useful for pretty girl

buildings and merchandise. The Simmons Hardware Corn-who loaned us this halftone, think otherwise. Their magazineof their goods in use and these pictures are nearly always

Company's illustration shown on this page is 150-line screen. It

India, 25 x 38-100 lb., as are the other illustrations

need to use a cheap or ordinary coated paper, when you can buy

or less. For circulars, booklets, catalogs and house organs, this

requirement, at a price far below what you have heretofore been

equal to those shown in this signature.

than

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"ITIHE play is more interesting than the book because you see real people. The photo-

1 graph is more interesting than the drawing because it brings you nearer the real

people," says Mr. L. B. Jones, Advertising Manager of the Eastman Kodak Company.

The photograph which we print here is from the advertising of Michaels, Stern and

Company, Rochester, New York. It shows the fit of Michaels-Stern suits on real men

and not on artists' conceptions of what men should be. The man who sees this picture

won't say, "Oh, it's a drawing and what can you tell from that?" The photograph calls

his attention to the materials used and naturally he'll look down to the copy to see

what these are. Photographs are particularly applicable to the advertising of clothingconcerns because they give it an atmosphere of sincerity and truthfulness.

Printed on SILKOTE DULLO-ENAMEL, India, 25 x 38- 100 lb. Compare the results here shownfor both type and halftone with any ordinary coated paper, and bear in mind that SILKOTE

has the further advantage of moderate price. This cut was loaned by Michaels, Stern and

Company, Rochester, New York. It is a 150-line screen halftone.

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WOMEN of means and refinement are the class this illustration is designed to

reach. It was created by the George L. Dyer Company, New York City, for Daggett

and Ramsdell, manufacturers of perfumes and toilet articles. The art work fits the

goods advertised. The picture suggests refinement, daintiness and love of adornment,

and should readily attract the women Daggett and Ramsdell wish to reach.

This insert is printed on SILKOTE DULLO-ENAMEL, India, 25 x 38-100 lb. SILKOTE prints fine

line drawings such as this with a clearness and richness not possible on other moderate priced

coated papers. This cut was loaned by Daggett and Ramsdell, New York City.

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THESE illustrations are three of four used in a full-page advertisement in the1 Saturday Evening Post by the Cleveland Foundry Company, manufacturers ofPerfection Oil Heaters. Each picture shows a different use of the oil heater. The factthat they use four illustrations in the same ad is evidence that the Cleveland Com-pany believe pictures convey suggestions better than words. These four human-in-terest pictures hit four angles and should produce a large number of inquiries andstimulate the interest of many buyers in Perfection Heaters.

This insert is printed on SILKOTE DULLO—ENAMEL, India, 25 x 38-100 lb. Note howbeautifully these pictures print on SILKOTE. The illustrative possibilities of this new paperare far beyond any other paper you can buy at the SILKOTE price. The cuts are 120-linescreen and are loaned us by the Cleveland Foundry Company, Cleveland, Ohio.

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Following is a Complete List of the

Warren StandardsCoated and Uncoated Printing Papers

YEAR after year these papers have been developed and perfected untilthey are necessary factors in the production of high-grade advertis-

ing literature. The specification and use of these lines, offered at standardprices, insure the best results, uniform competition and intelligent se-lection of estimates.

CAMEO PLATE COATED BOOK, Pure White, Ivory White and Sepia (Dull

Finish)CAMEO PLATE POST CARD, Ivory White and Sepia (Dull Finish)

EXTRA STRONG CAMEO COVER, Ivory White, Sepia and Mouse Gray (Dull

Finish)SUPERFINE COATED BOOK (Glossy Surface)LUSTRO COATED BOOK (Glossy Surface)CUMBERLAND COATED BOOK (Regular Coated Surface)SILKOTE Dullo-Enamel, White and IndiaPRINTONE, White (Imitation Coated, Glossy Surface)BRITANNICA INDIA (For Thin Editions)ARTOGRAVURE, White and Tint (Eggshell Suila,ce for Offiet Process)

LIBRARY TEXT, White (English Finish)WARRENTOWN, White (Watermarked Rag Paper, Eggshell and Medium Finish)

OLDE STYLE, White and Tint (Watermarked, Eggshell Finish)

CUMBERLAND SUPER, White (Regular Super-calendered)CUMBERLAND M. F., White (Regular Machine Finish)

LIST OF DISTRIBUTORS

BALTIMORE, MD., Smith, Dixon Co., Division of The

Whitaker Paper Co.

BOSTON, MASS., The A. Storrs & Bement Co.

BUFFALO, N. Y., The Ailing & Cory Co.

CHICAGO, ILL., J. W. Butler Paper Co.

CINCINNATI, OHIO, The Diem & Wing Paper Co.

CLEVELAND, OHIO, The Petrequin Paper Co.

DALLAS, TEXAS, Southwestern Paper Co.

DENVER, COLO., The Peters Paper Co.

GRAND RAPIDS, MICH., Central Michigan Paper Co.

HOUSTON, TEXAS, Southwestern Paper Co.

JACKSONVILLE, FLA., Antietam Paper Co.

KANSAS CITY, MO., Missouri-Interstate Paper Co.

LOS ANGELES, CAL., Sierra Paper Co.

MILWAUKEE, WIS., Standard Paper Co.

NEW YORK CITY, Henry Lindenmeyr & Sons

NEW YORK CITY (For Export Only),National Paper & Type Co.

PHILADELPHIA, PA., Magarge & Green Co.

PITTSBURGH, PA., The Ailing & Cory Co.

PORTLAND. ME., C. M. Rice Paper Co.

ROCHESTER, N. Y., The Ailing & Cory Co.

SAN FRANCISCO, CAL., Pacific Coast Paper Co.

SCRANTON, PA., Megargee Bros.

SEATTLE, WASH., Mutual Paper Co.

SPOKANE, WASH., American Type Founders Co.

ST. LOUIS, MO., Mississippi Valley Paper Co.

VANCOUVER, B. C., American Type Founders Co.

S. D. WARREN & CO., 185 Devonshire St., BostonManufacturers of Standards. in Coated and Uncoated Printing Papers

4• 4

Printed on Silkote Dullo-Enamel, India, 25 x 38-100 lb.

July 2016

T H E R E F L E C T E D W O R K S

The names, symbols, logos, and all other intellectual property of the companies, brands, and people appearing herein

are the exclusive property of their respective owners and should not be interpreted as an endorsement of or by Sappi;

any legal and equitable rights in their intellectual property are exclusively reserved to those owners.

SAPPI is a trademark of Sappi Limited. The SAPPI ETC. logo and WARREN are trademarks of Sappi North America.

© 2016 Sappi North America. All Rights Reserved.