the rebirth of virtual reality
TRANSCRIPT
The challenges & opportunities for immersive media
REBIRTH OF VIRTUAL REALITY
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VIRTUAL REALITY AUGMENTED REALITY
V
FOUNDER STARTVR.CO
@KAINTIETZEL
VR CONTENT STUDIO
BORN AGAIN VR ZEALOT
CONTENT & MARKETING STUDIO
@START_VR
AR/VR Market to reach $1.06 Billion by 2018~ MarketsandMarkets
Virtual reality will reach 10.8 Million users by end of 2016~ Superdata
Investments in AR/VR reached $2.6B in 2014~ Superdata
100,000 DK2’s Sold. 50-100 Million HMD by 2024~ Facebook
MARKET OPPORTUNITY
CONTENT MARKET
AUGMENTED REALITY
Powerful visualisation tool providing contextual data, animation and graphic overlaid into real world scenarios.
• Smartphone / Mobile • Head up displays (HUD) • Head Mounted Displays (HMD)
Emerging associations:
• Drones • Wearables • Artificial Intelligence • Machine learning • Facial / kinematic recognition • Ocular/RGB/Infrared gestural tracking • Live data sources (e.g. Mapping) • Anticipation customisation
Example uses
• Real estate • Interactive print enhancements • In-car navigation • Retail experiences • Education & Training • Military • Medical • Gaming & Entertainment
HMD Platforms
• Google Glass (Cancelled) • Magic Leap (To be revealed) • HoloLens (Available soon) • Meta 1 (Developer kits available)
Opportunities
• Solving problems • Collaboration • Productivity enhancements • Decision making • Staying in the moment • Staying human
Challenges
• Believable presence • Field of view • Google “Glaze” • Bulky headwear • Tethering • Social acceptance • Transparency
VIRTUAL REALITY
The perception of being physically present in a non-physical world. Presence is created by surrounding the user with stereoscopic imagery, sound or other stimuli that creates a realistic and total immersion in the artificially generated environment.
• Gaming • Media & entertainment • Experiences • Education • Social • Collaboration • Education & Training • Military • Medical • Tourism • Architecture • Construction
GAME CONSOLES PC
MOBILE (LIGHT) MOBILE (PREMIUM)
WHERE IS YOUR CUSTOMER?
WebVR (Firefox & Chrome) Janus VR (Open Worlds)
OSVRUnity / Unreal
WHERE DO YOU START?
Opportunities
• Heightened emotion (presence) • Market is wide open • New ways to do business • New ways to engage customers • Rethink interfaces and interaction • Branded content • Limitless worlds • Rich storytelling • New narrative • Change the world
Challenges
• Hardware trade-off (tether v mobile) • Motion sickness • Situation, motion & tracking • App marketplaces • Input devices • Killer app • Unproven (longevity) • Cost barrier • Social stigma • Fogging & eye wear • Feature video (1080p v 8000p) • Production • Skills & Talent • Realistic NPC interactions
STORY TELLING / EMOTIONAL PRESENCE
TAPPING INTO THE HUMAN CONDITION
APOLLO 11
EMPATHY & AWE
BUTTS
HUMOUR & HEART
MARRIOT “VIRTUAL TRAVEL TELPORTER”
ASPIRATION & POTENTIAL
THE CHAIR
FOMO & CURIOSITY
TITANS OF SPACE
RELEVANCE - FANTASY & REALITY
THANK YOU
CONTENT & MARKETING STUDIO
VISIT US AT STARTVR.CO
All of the images used in this presentation are the copyright of the respective owners. None of the images used in this presentation belong to Start VR.