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The Real Story – Integrating Media to Engage Consumers Suzie Brown Valassis

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Page 1: The Real Story – Integrating Media to Engage Consumers

The Real Story – Integrating Media to Engage Consumers

Suzie Brown

Valassis

Page 2: The Real Story – Integrating Media to Engage Consumers
Page 3: The Real Story – Integrating Media to Engage Consumers

Retail Trade Area

Page 4: The Real Story – Integrating Media to Engage Consumers

Consumer Trade Area

Page 5: The Real Story – Integrating Media to Engage Consumers

Media

Page 6: The Real Story – Integrating Media to Engage Consumers

• National Specialty Retailer/etailer

• Blunting competition from well established wall-less etailers

• Analyzed their consumer data/profiles for in-store and online

– Discovered key differences

• Developed digital campaign for their online consumers

• CTA vs. RTA

Solution Story

Page 7: The Real Story – Integrating Media to Engage Consumers

Angel IlaganPandora North America

Sean BreckenridgeBass Pro Shops

Roger SaundersProsper Insights & Analytics

Our Panel of Experts


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