the real seal copy copy - search engine marketing agency · position for search engine optimization...

THE REAL SEALA Case Study In SEO

(800) 875-2129 | [email protected] | Portland | Las Vegas | Chicago | Austin | Charlotte | Denver

GOALS

APPROACH

The Real Seal is a next generation basementwaterproofing company that specializes in basementwaterproofing, foundation crack repair, sump pump replacement, drain tile installation, window well replacement, and over the top seepage throughout the suburbs of Chicago. Their commitment toimproving the service and the way in which customers are treated has set the company apart from the rest, which has allowed them to grow into one of thelargest in the greater Chicago area.

To increase overall targeted traffic to the site and to increase brand awareness within the greater Chicago area.

To meet the client’s goals, Logical Positionoptimized and created several geo-targeted service area pages for the main cities where The Real Seal conducts business as well as informational service pages. Long-tail keywords combined with unique on-page content were chosen to increase targeted traffic to the site.

RESULTSIn December of 2013, just one month before starting SEO consulting work, The Real Seal was not ranking forany keywords. Since partnering with Logical Position, they have noticed exponential improvement in their keyword rankings year over year.


Chicago basement waterproofing

basement waterproofing service

do I need a sump pump3rd position

8th position

10th position

210 searches per month



As of November 2017, The Real Seal ranks for over 1,200 keywords.

RESULTS CONTINUEDIn terms of organic search traffic, The Real Seal has noticed significant improvement. From 2014 to 2017, there has been consistent growth and a 89% overall increase in targeted traffic to the site.

89% OVERALL INCREASEIN ORGANIC TRAFFIC TO THE SITE (2017 VS 2016)


2015 2016 2017 (thru 12/10)

ORGANIC SEARCH TRAFFIC INCREASE:

2014

2,719 3,463 4,246 8,043

Annual organictraffic hasincreased 196%since thecampaignbegan

196%

(up 23% over previous year) (up 89% over previous year)(up 27% over previous year)

CONCLUSION


As stated by the owner, “We have been with Logical Position for

over 3 years now and have found it to be the best long-term

investment we have made in our company. The growth we have

experienced can be largely contributed to the increased online

presence and traffic to our website. Their attention to detail,

follow-up and continual updates have helped us realize and

exceed our company goals. We are eagerly looking forward to

the future years of growth together!”

Since hiring LogicalPosition for search engine optimization services, The Real Seal has noticedoutstanding improvement in various areas. Prior to starting this partnership with Logical Position, The Real Seal consisted of only the owner, Austin, and one employee. The two worked out of a home office. In just under four years, Austin has seen tremendous growth that allowed him to hire 14 employees, 8 trucks, and move into a 6300-square foot facility.

the real seal copy copy - search engine marketing agency · position for search engine optimization...

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