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University of San Carlos

School of Business and Economics

First Semester A.Y. 2015201!

"he #eal $ic%s

&All the latest 'rand of %ic%s are here(

Su'mitted 'y)

*umaluan+ #eichson

,o-uco+ ames

Su'mitted to)

/s. /arie ia . avarette

C3/4 10)0A/ 6 12)004/

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Business Background

Before the #EA $7C$S+ all 'as%et'all shoes 8ere 8hite."his sim-le statementonly 'e9ins to descri'e the sheer ma9nitude of the chan9es that 8ere a'out tooccur to the s-ort of 'as%et'all and to the athletic foot8ear industry once

ames ,o-uco entered the lea9ue.Since Billy:s arrival and the launch of the#EA $7C$S franchise+ 'oth the 9ame and the industry have 'een utterly

transformed.

Each year+ a ne8 #EA $7C$S is unveiled.An annual event since its de'ut in200+ each unveilin9 has 'een met 8ith everincreasin9 antici-ation from themedia+ the industry+ and the 'uyin9 -u'lic. #EA $7C$S -erennially dominatethe mar%et in sales and demand+ esta'lishin9 8ith each year:s model hi9her'enchmar% standards in desi9n+ innovation and -erformance for the entireathletic foot8ear industry. At the heart of the franchise is the -erfect syner9y'et8een athlete and technolo9y 6 ames ,o-uco+ one of the BES" 4BA 4AYE#3F A "7/E+ and the shoes he:s 8orn throu9hout his illustrious career thate-itomie his relentless dedication to -erformance+ innovation and

achievement.

"oday:s #EA $7C$S continue to 'uild on the franchise:s rich history of

innovative desi9n and uncom-romisin9 -erformance.7ns-ired 'y the 9reatestto ever -lay the 9ame+ the franchise continues to lead and sha-e the athletic

foot8ear industry into the future.As ames ,o-uco le9end continues to 9ro8+his le9acy in the #EA $7C$S franchise lives on

"he #eal $ic%s sells di;erent variety of 'rands includin9 Air ordan+ i%e+

Adidas and other %no8n 'rands across the 8orld.

A'out Us 4rivacy Statement Shi--in9 4olicies #eturn

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E= $7C$S ">A" US" A##7?E*

A'out us 4rivacy Statement Shi--in9 4olicy #eturn