the quitline service in helping youth quit smoking in hong...
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The Quitline Service in Helping Youth Quit
Smoking in Hong Kong:
A 10-Year’s Experience
Dr Li Ho-cheung William,
Associate Professor
Project Director of the “Youth Quitline”
School of Nursing
The health consequences causally linked to smoking
Source: USDHHS 2004, 2006, 2012.
Note: The condition in red is a new disease that has been causally linked to smoking in this report in 2014.
Big Risk
Half (50%) of smokers who continue to
smoke will be killed by tobacco prematurely
(Peto, et al, 1994)
(WHO, 2005)
2/3 will be killed
If smoking starts at
young age…
Quitting before 40 years of age can
avoid almost (90%) of the excess risk.
Pirie 2012;
Thun 2013;
Jha 2013
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8
August 2005
Objectives of “Youth Quitline”
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1. To raise the awareness of smoking cessation
service among youth smokers in Hong Kong
2. To provide smoking cessation quitline service to
youth smokers
3. To provide training to teenagers as peer smoking
cessation counsellors
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Our Services
Service targets :
youth smokers who are aged 25 or below
smoke at least 1 cigarette in the past 30 days
Methods of counselling
offer telephone full up each smoker up to two years
Major characteristics
Peer-to-peer counselling
Service availability
Mon to Fri (5pm to 9 pm)
Sat and Sun (2 pm to 8 pm)
No service on public holiday
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12
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Workflow of counselling Incoming Calls, Referral Calls,
Proactive Calls
Oral Consent Obtain telephone contact information
Telephone Counselling: Baseline, 3-day, 1-week, 2-week, 1-month, 6-month, 1-year and 2-year
6-month and 2-year telephone call (Follow-up survey) and invite them for
bio-chemicl valiation
Non-eligible
Eligible
Refer to other Government-funded smoking cessation
services
If quitted Biochemical
Validation
2005 – 2015
Service Outcome
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Our Peer Smoking Cessation Counsellors
Service Outcome
we have received over 8,400 telephone inquiries
provided smoking cessation counseling for 1,780
youth smokers.
At 6-month follow up
46.2% had tried quitting
21.8% had quitted smoking
10.7% had reduced cigarette consumption more
than 50%
Over the past ten years…
5.3
4.9
3.5 3.7
3.1
2.3 2
1.2 1.3
0.8
3.8
3.5
2.4 2.5
2
0
1
2
3
4
5
6
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Perc
enta
ge (
%)
Year
Male 男
Female 女
Overall 合計
Source: Thematic Household Survey, Census and Statistics Department, HKSAR
Future
Development
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We expand accessibility of the quitline service using new social media
Future Development
New hotline number
WhatsApp、SMS
Web、Facebook、email
19 We strengthen the collaboration with secondary schools,
post-secondary institutions and community organizations
• We reach youth smokers using an outreach approach
