The purpose of a music video.

Chanel Ferrier.

What is the purpose of a music video.

The main purpose of a music video is to sell the song and provoke a reaction off of the viewers so that they remember the song.Music videos are also used to create a better understanding of the artists lyrics. This aims for the artist to sell more CD’s and expand the artists profile.

Promotion

Promotion is uses for music videos to enhance the artists public profile and increase the sales of their music.

The most viewed video on YouTube is Gangnam Style by Psy and this music video and has had 2,096,709,806 views since 1st October 2014 ( the video was released on August 15, 2012)The second most viewed music video on YouTube is Baby by Justin Bieber, this music video has had 1,091,538,504 views since 1st October 2014 (the video was released on February 19, 2010)

Extension of income Extension of income is where music videos create income for an artist after the music video was originally launched. For example artist can get paid for how much airplay their songs have.For example Michael Jackson video ‘Thriller’ took over $500 million in sales alone. However when the video was aired on Top Of The Pops several times it earned Michael Jackson a further $120 million.

Extension of OutletsThis is where music videos would be played on TV shows such as The Chart Show and on Music Video channels such as MTV. Music labels would work with MTV to ensure that their artists music videos would be played which would lead to the increase of sales of only certain genres of music and their artist.

MTV has worked with labels such as VIVO and the Universal Music Group.

Synergy This is where two different medias work together. For example a music artist working with a Hollywood film. An example of this is Adele with James Bond Skyfall when they hear the song ‘Skyfall’ they would either associate it with the movie or the artist.This benefits both medias because it would increase the viewings and sales of both the song and the film. Also Miley Cyrus produced a music video that endorsed Beats by Dr Dre, this not only increases the sales of the product but it also increases the viewings of the music video.

Producers StrategiesMajor Label Strategies.Major labels use several different ways to promote their artists. Print Coverage Guests on TV shows Synergy Links (Product Placement and Films) Social Networking such as Twitter Airplay on radiosMTV uses major record labels to turn their artists into successful musicians.

Producers StrategiesYoutube. YouTube is used by record labels to promote artists by their music videos. The artist becomes successful on YouTube by how many views their videos have had. Depending on how well known the videos are depends on how many people watch the videos.Other factors have impacts on how many views a video gets such as the release date of the video, how popular the artist is and what record label the artist is signed to.

Producers StrategiesIndependent Artists.These are artists that have been signed to small record labels or are people who are not signed to a record label and who promote themselves without budgets that major record labels have.The purpose of independent artists music videos are to increase the interest in their music, and their will be no synergy used in their videos.

Producers Strategies

Self Produced Artists. Because of the increase in technology it has become a lot easier for artist to self make and produce music videos and make sure that it reaches an audience.Bands and artists also use social media to attract new audiences such as Twitter, YouTube and Facebook. This creates a Buzz between the artist media and audiences.Artists that have done this are : Velveteen Frank Hamilton