THE PUBLIC IS IRRELEVANT CH. 5 NICK WILSON MICHELLE PIEROLA JAYDEN THE PUBLIC IS IRRELEVANT Tiananmen Square Make it hard enough not to bother searching for information Great Firewall in China Problematic Information hard to find THE PUBLIC IS IRRELEVANT Free to talk about democracy in China, although censorship internet police Pornography Politics Democracy Manipulate truth rather than completely censor LORDS OF THE CLOUDS Algorithms The Cloud All personal info in one database Information database (huge) LORDS OF THE CLOUDS Google Gmail All information can be leaked Good guys can be bad guys FRIENDLY WORLD SYNDROME 1969 George Gerbner, a communication theorist, systematic study of the way T.V. programming affects how we think of the world Gerbners mean world syndrome Dean Eckles, a profiling theorist, friendly world syndrome FRIENDLY WORLD SYNDROME Problem with the friendly world syndrome is public problems will disappear Sometimes advertising isnt a foolproof way of alerting public problems Filter bubble blocks out things in our society that are important but intricate or unpleasant THE INVISIBLE CAMPAIGN If you vote frequently and may have been a swing voter, you will receive ads, calls, and invitations If you dont vote that much, you will get encouragement to get to the polls The opposing party data crunchers wont bother with you if you usually vote from one party THE INVISIBLE CAMPAIGN Filter bubbles make it increasingly hard to have a public argument Personal political targeting Difficult for campaigns to respond to and fact check each other Important ads arent easily available to journalists and bloggers making it difficult for them FRAGMENTATION New trend called post-materialism. Before people bought things because we needed them to survive, now we buy things as a means of self-expression. The process of matching who we are to content streams can lead to the loss of common experience. Brand fragmentation DISCOURSE AND DEMOCRACY Losing communication Dialogue was special because it provided a way for a group of people to democratically cause their culture and to share their ideas in the world. David Bohm wrote On Dialogue The filter bubble it creates the impression that our narrow self- interest is all that exists. THE END