the psa peugeot citroën group -...

46
The PSA Peugeot Citroën Group The PSA Peugeot Citroën Group April 2008

Upload: lytruc

Post on 14-May-2018

225 views

Category:

Documents


6 download

TRANSCRIPT

Page 1: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

The PSA Peugeot Citroën GroupThe PSA Peugeot Citroën Group

April 2008

Page 2: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

PSA Peugeot Citroën highlightsPSA Peugeot Citroën highlights

Key figuresKey figures

Key policiesKey policies

1

2

4 The Group’s 4 prioritiesThe Group’s 4 priorities

3

Page 3: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

PSA Peugeot Citroën highlightsPSA Peugeot Citroën highlights1

Page 4: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

1810:The Peugeot Frères company is founded.

1890:Peugeot starts manufacturing automobiles.

1919:Citroën produces its first car, the Type A.

1976: The PSA PEUGEOT CITROËN Group is formed.

1998:The Group is reorganised. The technical, industrial, administrative and financial divisions are unified.

2007: The Group sets 4 new operational priorities: quality, cost reduction, products, and international business

Key dates

Page 5: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Present in 150 countries

3,428,400 vehicles sold worldwide, of which more than 1 million outside Western Europe

5.2% of the world market (cars + light commercial vehicles)

No. 2 automobile manufacturer in Europe

Consolidated sales: €60.6 billion

Workforce: close to 208,000 people

Key figures (2007)

Page 6: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Two powerful marques

… serving Peugeot and Citroën, two broadline marques with strong, distinctive identities…

Technological, industrial and financial clout…

Page 7: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Finance

Transport and logistics

Automotive equipment

Other businesses:

� Peugeot Motocycles

� Peugeot Citroën Moteurs

Businesses other than car manufacturing

Page 8: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Organisation chart

Managing Board

Executive Committee

Extended Executive Committee

Chairman of the Managing Board

C. STREIFF

Programs

G. OLIVIER

AutomobilesPeugeot

J.P COLLIN

AutomobilesCitroën

G. MICHEL

Technical and Manufacturing

R. VARDANEGA

Innovation and Strategy

I. MAREY-SEMPER

Finance and Information

Systems

S. RUCAR

Human Resources

J.L. VERGNE

Legal Affairs, Institutional

Relations and Internal AuditJ.C. HANUS

Corporate Communications

L. LACOURT

Replacement Parts

D. MARTEAU

ExecutiveDevelopment

A. SARTORIS

Purchasing

J.C QUERMARD

China

D. DUCHESNE

Mercosur

V. RAMBAUD

Page 9: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Main resultsMain results2

Page 10: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Group sales worldwide

2,323,700 units inWestern Europe …

1,104,700 units outside Western Europe(32,2% of Group sales)

… of which 779,800 unitsin France

In 2007 the Group sold 3,428,400 units (cars + LCVs) worldwide, including more than 1 million outside Western Europe:

Page 11: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Europe’s No.2 car manufacturer2006 market shares in Europe (18 countries)(cars + light commercial vehicles)

In 2006 the Europeancar + LCV market (18 countries)totalled 16.7 million units2,2

3,1

4,7

5,5

5,9

8,6

9,4

9,9

10,9

13,5

18,8

Nissan

Hyundai

BMW

Daimler Chrysler

Toyota

Fiat

Renault

GM

Ford

PSA

VAG

Page 12: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Financial results

51,7

54,4 54,2

56,1 56,3 56,6

60,6

2001 2002 2003 2004 2005 2006 2007

2,72,9

2,2

2,5

1,9

1,1

1,8

2001 2002 2003 2004 2005 2006 2007

Turnover (in M €) Operating margin (in M €)

1,7 1,7

1,51,6

1

0,2

0,9

2001 2002 2003 2004 2005 2006 2007

Net Income (in M €)

Page 13: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Group policiesGroup policies3

Page 14: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Key policies

1. Strong, distinctive products

3. Joint platforms

2. Major innovation

4. An efficient industrial base

5. Targeted cooperation

6. 3 priority regions for international growth

Page 15: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Rapidly renew the core range:

� Strong styling, new car concepts

� Make the ranges distinctive but complementary

� Extend the ranges to cover new market segments

Strong, distinctive products

Page 16: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Launches in 2006

Citroën C6 Peugeot 207

Peugeot Boxer Citroën Jumper

Grand C4 Picasso

Citroën JumpyPeugeot Expert Citroën C-TriomphePeugeot 307 Sedan

C2 China

Page 17: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Launches in 2007

Citroën C4 Picasso

Peugeot 207 CC

Citroën C-Crosser

Peugeot 4007207 RC

Page 18: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Launches in 2008

Citroën NémoPeugeot Bipper

Citroën C5 Tourer

Citroën BerlingoPeugeot Partner

Citroën C5 Peugeot 308 SW

Peugeot 207 SW

Page 19: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

The environment

� Solutions for today:• Diesel with particulate filter

• Stop & Start

• Biofuels

� Solutions for tomorrow:• Diesel hybrids

• Fuel cells

Innovation, two focuses:

PSA Peugeot Citroën: European leader for low fuel consumption vehicles

Page 20: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Safety

� Primary safety ➟ accident prevention

� Speed limiters, Lane Departure Warning Systems, etc.

� Secondary safety ➟ occupant protection

� 10 of the Group’s models have received the maximum score of 5 stars in EuroNCAP crash tests.

� Tertiary safety ➟ emergency assistance

� PSA Peugeot Citroën is the only manufacturer to offer emergency callout in Europe: 300,000 vehicles have been fitted with the system.

The Group spends more than €200 million a year on safety

Innovation, two focuses:

Page 21: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Sustainable developmentSustainable development

The Group has identified 3 challenges

� Greenhouse effect

� Road safety

� Urban mobility

An creative reporting interfacea dedicated Group website

www.sustainability.psa-peugeot-citroen.com

A priority action plan

� Provides concrete answers to the challenges identified

� Involves all the divisions, employees and suppliers

� Encourages a progress approach

A recognised commitment

The Group is included in CSR indices

Page 22: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

What is a platform?

Different profiles can be developedfrom the same vehicle base

Hatchback Saloon

SW

Coupé Cabriolet

Coupé

Page 23: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

3 vehicle platforms within the Group

4 platforms jointly operated with other manufacturers

Number of vehicles rolling off the 3 Group platforms:

1 million in 2003

2.2 million in 2006

Platform policy

Page 24: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

An efficient industrial base

RennesRennes

PoissyPoissy

MulhouseMulhouseSochauxSochaux

VigoVigo

MangualdeMangualde

MadridMadrid

AulnayAulnay

Porto RealPorto Real

Buenos AiresBuenos Aires

WuhanWuhan

KolinKolin

TrnavaTrnava

SevelnordSevelnord

Val di Sangro(Sevelsud)

Val di Sangro(Sevelsud)

2010 : New plant in Russia

Page 25: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

JeppenerJeppener

XiangfanXiangfan

Porto RealPorto Real

Component and casting plants

DouvrinDouvrin

AsnièresAsnières

CaenCaen

Sept-FonsSept-Fons

MulhouseMulhouseSochauxSochaux

Saint-OuenSaint-Ouen

ValenciennesValenciennes

TrémeryTrémery

MetzMetz

CharlevilleCharleville

HérimoncourtHérimoncourt

Page 26: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

7 cooperation agreements with othermajor global manufacturers

Win/win arrangements:

� Shared investment costs (design and manufacturing)

� No excess volumes

Cooperation policy

The cooperation policy enables PSA Peugeot Citroënto remain independent and boost growth.

Page 27: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Fiat

� MPVs and lightcommercial vehicles

Vehicle cooperation agreements

Mitsubishi

� SUV: 4007 and C-Crosser

Toyota

� Small cars (107, C1)

Page 28: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Renault

� Engines and automatic transmissions

Ford

� Direct-injection diesel engines

BMW

� Small capacity petrol engines

3 engine cooperation agreements

Page 29: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Central and Eastern Europe:

� 132 000 units sold in 2007

� + 15.5%

Brazil, Argentina:

� 216 000 units sold in 2007

� + 29.8%

China:

� 208 900 units sold in 2007

� + 3.1%

3 priority regions for internationalgrowth

Page 30: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Group prioritiesGroup priorities4

Page 31: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Quality

Cost reduction

Products

International

business

Four priorities

Page 32: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Purchasing activities : organization and strategy

Page 33: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

PURCHASING DIVISIONPURCHASING DIVISION

PurchasingPurchasing OrganizationOrganization

SUPPORT

PROJECTS

PURCHASING

Vehicle parts : €11 bn/year, 230 suppliers

Power train & Chassis parts : € 11bn/year, 315 suppliers

Industrial equipment & services : € 5 bn/year,7000 suppliers

IT & B2B, controlling, reportingStrategy, Quality, Global sourcing

Vehicle projectsEngines projectsInnovation

25 project teams€9bn/year bound in new projects

Page 34: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Our ambitions

In 2004, 95% of our purchases were done in High costs countries (Western Europe, USA)

Inde (partenariat à l’étude)

Our target is to buy around 40% in LeadingCompetitive Countries by the year 2010 throught our 5 purchasing offices.

Page 35: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Our ambitions

30 200

1 500

3 500

5 200

8 000

2005 2006 2007 2008 2009 2010

M €

Page 36: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

QualityQuality�� QualityQuality systemsystem (ISO TS 16949 + PSA audits)

�� QualityQuality mindsetmindset (Management)(Management)

�� QualityQuality RigorRigor (Cultural)(Cultural)

�� ContainmentContainment / / ProtectProtect the the customercustomer

�� ProblemProblem solvingsolving cultureculture (root cause analysis, process control, living FMEA’s)

ExpectedExpected resultsresults ::�� 0 or 0 or competitivecompetitive lowlow PPMPPM

�� No No deliverydelivery crisiscrisis

�� No No projectproject developmentdevelopment surprise (timing, surprise (timing, resultsresults))

PSAPSA’’ss requirementsrequirements

Page 37: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Product and Process Product and Process capabilitycapabilityAs As PSAPSA’’ss specificationsspecifications are are mostlymostly functionalfunctional, , supplierssuppliers must must

have have productproduct and process and process capabilitiescapabilities ::

�� TechnicalTechnical mindsetmindset integratingintegrating costcost optimizationoptimization�� R&D R&D capabilitycapability (3D design,FEA,CAO exchange, test benches,

DFMEA’s)�� Project management Project management linkedlinked to PSA to PSA needsneeds (understanding of

functional context, analysis of potential solution, argumentation of proposal)

�� ManufacturingManufacturing capabilitiescapabilities (process simulation, monitoring of process parameters, statistical control, key characteristics, PFMEA’s)

� Adequate resource assigned to projects

ExpectedExpected resultsresults ::�� RobustRobust designs and designs and productsproducts�� 0 Delay on 0 Delay on milestonesmilestones�� PerfectPerfect responseresponse and 0 default on all and 0 default on all functionalfunctional featuresfeatures�� No No priceprice creepcreep

PSAPSA’’ss requirementsrequirements

Page 38: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

LogisticsLogistics requirementsrequirements

EDIEDI

�� Anticipation of Anticipation of deliverydelivery program program ((flexibilityflexibility in production)in production)

�� RiskRisk management of global management of global supplysupply chainchain

�� Permanent Permanent reactivityreactivity to manage to manage anyany spillspill

�� InsuranceInsurance to to covercover logisticlogistic costcost crisiscrisis

MeasuresMeasures�� 100 % of 100 % of deliverydelivery on timeon time

PSAPSA’’ss requirementsrequirements

Page 39: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

BrazilBrazilOfficeOffice

ArgentinaArgentinaOfficeOffice

Central EuropeCentral EuropeOffice Office

China / China / KoreaKoreaOfficeOffice

CENTRAL CENTRAL OFFICEOFFICE

TurkeyTurkeyOfficeOffice

IndiaIndiaOfficeOffice

Strategy supported by regional Strategy supported by regional OfficesOffices

IranIranOfficeOffice

Page 40: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

40

A A completecomplete process to supportprocess to supportyouyou

…During the pre-selection phase : Close to you, hel ping you to understand our needs and to give the best answer to our RFQs.

Page 41: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

41

A A completecomplete processprocess to support to support youyou

… During the development phase : Close to you and PS A corporate teams, accompanying you in our organizati on, helping to achieve our mutual commitments

Page 42: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

42

A A completecomplete processprocess to support to support youyou

… During Mass production : being close to you to guarantee the best service to PSA Peugeot-Citroën

Page 43: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

• Sourcing policy : find the best opportunities for PSA, wherever it is…

• There is now a window to enter PSA’s panel, don’t miss it….

• Support Office : based in Shanghai : The Closer, the better

ConclusionConclusion

Page 44: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Thank you for your kind attention

www.psa-peugeot-citroen.com

Page 45: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Eurorepar networ

• A Repair Shop network build in 2003 for all brands,

• 1300 Repair Shop in France,

• Extended with Peugeot Brand,

• In Extention in Europe until now

http://www.eurorepar.fr

Page 46: The PSA Peugeot Citroën Group - Taiwantradeeps.taiwantrade.com.tw/EPS/resources/member/65/EPS/... · PSA Peugeot Citroën is the only manufacturer to offer ... • Motaquip was established

Motaquip network

• Motaquip was established in 1981 and is one of the PSA Peugeot Citroen group of companies.

• From our massive Coventry distribution facility we deliverto more than 200 distributors throughout the UK.

http://www.motaquip.co.uk