the psa peugeot citroën group -...
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The PSA Peugeot Citroën GroupThe PSA Peugeot Citroën Group
April 2008
PSA Peugeot Citroën highlightsPSA Peugeot Citroën highlights
Key figuresKey figures
Key policiesKey policies
1
2
4 The Group’s 4 prioritiesThe Group’s 4 priorities
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PSA Peugeot Citroën highlightsPSA Peugeot Citroën highlights1
1810:The Peugeot Frères company is founded.
1890:Peugeot starts manufacturing automobiles.
1919:Citroën produces its first car, the Type A.
1976: The PSA PEUGEOT CITROËN Group is formed.
1998:The Group is reorganised. The technical, industrial, administrative and financial divisions are unified.
2007: The Group sets 4 new operational priorities: quality, cost reduction, products, and international business
Key dates
Present in 150 countries
3,428,400 vehicles sold worldwide, of which more than 1 million outside Western Europe
5.2% of the world market (cars + light commercial vehicles)
No. 2 automobile manufacturer in Europe
Consolidated sales: €60.6 billion
Workforce: close to 208,000 people
Key figures (2007)
Two powerful marques
… serving Peugeot and Citroën, two broadline marques with strong, distinctive identities…
Technological, industrial and financial clout…
Finance
Transport and logistics
Automotive equipment
Other businesses:
� Peugeot Motocycles
� Peugeot Citroën Moteurs
Businesses other than car manufacturing
Organisation chart
Managing Board
Executive Committee
Extended Executive Committee
Chairman of the Managing Board
C. STREIFF
Programs
G. OLIVIER
AutomobilesPeugeot
J.P COLLIN
AutomobilesCitroën
G. MICHEL
Technical and Manufacturing
R. VARDANEGA
Innovation and Strategy
I. MAREY-SEMPER
Finance and Information
Systems
S. RUCAR
Human Resources
J.L. VERGNE
Legal Affairs, Institutional
Relations and Internal AuditJ.C. HANUS
Corporate Communications
L. LACOURT
Replacement Parts
D. MARTEAU
ExecutiveDevelopment
A. SARTORIS
Purchasing
J.C QUERMARD
China
D. DUCHESNE
Mercosur
V. RAMBAUD
Main resultsMain results2
Group sales worldwide
2,323,700 units inWestern Europe …
1,104,700 units outside Western Europe(32,2% of Group sales)
… of which 779,800 unitsin France
In 2007 the Group sold 3,428,400 units (cars + LCVs) worldwide, including more than 1 million outside Western Europe:
Europe’s No.2 car manufacturer2006 market shares in Europe (18 countries)(cars + light commercial vehicles)
In 2006 the Europeancar + LCV market (18 countries)totalled 16.7 million units2,2
3,1
4,7
5,5
5,9
8,6
9,4
9,9
10,9
13,5
18,8
Nissan
Hyundai
BMW
Daimler Chrysler
Toyota
Fiat
Renault
GM
Ford
PSA
VAG
Financial results
51,7
54,4 54,2
56,1 56,3 56,6
60,6
2001 2002 2003 2004 2005 2006 2007
2,72,9
2,2
2,5
1,9
1,1
1,8
2001 2002 2003 2004 2005 2006 2007
Turnover (in M €) Operating margin (in M €)
1,7 1,7
1,51,6
1
0,2
0,9
2001 2002 2003 2004 2005 2006 2007
Net Income (in M €)
Group policiesGroup policies3
Key policies
1. Strong, distinctive products
3. Joint platforms
2. Major innovation
4. An efficient industrial base
5. Targeted cooperation
6. 3 priority regions for international growth
Rapidly renew the core range:
� Strong styling, new car concepts
� Make the ranges distinctive but complementary
� Extend the ranges to cover new market segments
Strong, distinctive products
Launches in 2006
Citroën C6 Peugeot 207
Peugeot Boxer Citroën Jumper
Grand C4 Picasso
Citroën JumpyPeugeot Expert Citroën C-TriomphePeugeot 307 Sedan
C2 China
Launches in 2007
Citroën C4 Picasso
Peugeot 207 CC
Citroën C-Crosser
Peugeot 4007207 RC
Launches in 2008
Citroën NémoPeugeot Bipper
Citroën C5 Tourer
Citroën BerlingoPeugeot Partner
Citroën C5 Peugeot 308 SW
Peugeot 207 SW
The environment
� Solutions for today:• Diesel with particulate filter
• Stop & Start
• Biofuels
� Solutions for tomorrow:• Diesel hybrids
• Fuel cells
Innovation, two focuses:
PSA Peugeot Citroën: European leader for low fuel consumption vehicles
Safety
� Primary safety ➟ accident prevention
� Speed limiters, Lane Departure Warning Systems, etc.
� Secondary safety ➟ occupant protection
� 10 of the Group’s models have received the maximum score of 5 stars in EuroNCAP crash tests.
� Tertiary safety ➟ emergency assistance
� PSA Peugeot Citroën is the only manufacturer to offer emergency callout in Europe: 300,000 vehicles have been fitted with the system.
The Group spends more than €200 million a year on safety
Innovation, two focuses:
Sustainable developmentSustainable development
The Group has identified 3 challenges
� Greenhouse effect
� Road safety
� Urban mobility
An creative reporting interfacea dedicated Group website
www.sustainability.psa-peugeot-citroen.com
A priority action plan
� Provides concrete answers to the challenges identified
� Involves all the divisions, employees and suppliers
� Encourages a progress approach
A recognised commitment
The Group is included in CSR indices
What is a platform?
Different profiles can be developedfrom the same vehicle base
Hatchback Saloon
SW
Coupé Cabriolet
Coupé
3 vehicle platforms within the Group
4 platforms jointly operated with other manufacturers
Number of vehicles rolling off the 3 Group platforms:
1 million in 2003
2.2 million in 2006
Platform policy
An efficient industrial base
RennesRennes
PoissyPoissy
MulhouseMulhouseSochauxSochaux
VigoVigo
MangualdeMangualde
MadridMadrid
AulnayAulnay
Porto RealPorto Real
Buenos AiresBuenos Aires
WuhanWuhan
KolinKolin
TrnavaTrnava
SevelnordSevelnord
Val di Sangro(Sevelsud)
Val di Sangro(Sevelsud)
2010 : New plant in Russia
JeppenerJeppener
XiangfanXiangfan
Porto RealPorto Real
Component and casting plants
DouvrinDouvrin
AsnièresAsnières
CaenCaen
Sept-FonsSept-Fons
MulhouseMulhouseSochauxSochaux
Saint-OuenSaint-Ouen
ValenciennesValenciennes
TrémeryTrémery
MetzMetz
CharlevilleCharleville
HérimoncourtHérimoncourt
7 cooperation agreements with othermajor global manufacturers
Win/win arrangements:
� Shared investment costs (design and manufacturing)
� No excess volumes
Cooperation policy
The cooperation policy enables PSA Peugeot Citroënto remain independent and boost growth.
Fiat
� MPVs and lightcommercial vehicles
Vehicle cooperation agreements
Mitsubishi
� SUV: 4007 and C-Crosser
Toyota
� Small cars (107, C1)
Renault
� Engines and automatic transmissions
Ford
� Direct-injection diesel engines
BMW
� Small capacity petrol engines
3 engine cooperation agreements
Central and Eastern Europe:
� 132 000 units sold in 2007
� + 15.5%
Brazil, Argentina:
� 216 000 units sold in 2007
� + 29.8%
China:
� 208 900 units sold in 2007
� + 3.1%
3 priority regions for internationalgrowth
Group prioritiesGroup priorities4
Quality
Cost reduction
Products
International
business
Four priorities
Purchasing activities : organization and strategy
PURCHASING DIVISIONPURCHASING DIVISION
PurchasingPurchasing OrganizationOrganization
SUPPORT
PROJECTS
PURCHASING
Vehicle parts : €11 bn/year, 230 suppliers
Power train & Chassis parts : € 11bn/year, 315 suppliers
Industrial equipment & services : € 5 bn/year,7000 suppliers
IT & B2B, controlling, reportingStrategy, Quality, Global sourcing
Vehicle projectsEngines projectsInnovation
25 project teams€9bn/year bound in new projects
Our ambitions
In 2004, 95% of our purchases were done in High costs countries (Western Europe, USA)
Inde (partenariat à l’étude)
Our target is to buy around 40% in LeadingCompetitive Countries by the year 2010 throught our 5 purchasing offices.
Our ambitions
30 200
1 500
3 500
5 200
8 000
2005 2006 2007 2008 2009 2010
M €
QualityQuality�� QualityQuality systemsystem (ISO TS 16949 + PSA audits)
�� QualityQuality mindsetmindset (Management)(Management)
�� QualityQuality RigorRigor (Cultural)(Cultural)
�� ContainmentContainment / / ProtectProtect the the customercustomer
�� ProblemProblem solvingsolving cultureculture (root cause analysis, process control, living FMEA’s)
ExpectedExpected resultsresults ::�� 0 or 0 or competitivecompetitive lowlow PPMPPM
�� No No deliverydelivery crisiscrisis
�� No No projectproject developmentdevelopment surprise (timing, surprise (timing, resultsresults))
PSAPSA’’ss requirementsrequirements
Product and Process Product and Process capabilitycapabilityAs As PSAPSA’’ss specificationsspecifications are are mostlymostly functionalfunctional, , supplierssuppliers must must
have have productproduct and process and process capabilitiescapabilities ::
�� TechnicalTechnical mindsetmindset integratingintegrating costcost optimizationoptimization�� R&D R&D capabilitycapability (3D design,FEA,CAO exchange, test benches,
DFMEA’s)�� Project management Project management linkedlinked to PSA to PSA needsneeds (understanding of
functional context, analysis of potential solution, argumentation of proposal)
�� ManufacturingManufacturing capabilitiescapabilities (process simulation, monitoring of process parameters, statistical control, key characteristics, PFMEA’s)
� Adequate resource assigned to projects
ExpectedExpected resultsresults ::�� RobustRobust designs and designs and productsproducts�� 0 Delay on 0 Delay on milestonesmilestones�� PerfectPerfect responseresponse and 0 default on all and 0 default on all functionalfunctional featuresfeatures�� No No priceprice creepcreep
PSAPSA’’ss requirementsrequirements
LogisticsLogistics requirementsrequirements
EDIEDI
�� Anticipation of Anticipation of deliverydelivery program program ((flexibilityflexibility in production)in production)
�� RiskRisk management of global management of global supplysupply chainchain
�� Permanent Permanent reactivityreactivity to manage to manage anyany spillspill
�� InsuranceInsurance to to covercover logisticlogistic costcost crisiscrisis
MeasuresMeasures�� 100 % of 100 % of deliverydelivery on timeon time
PSAPSA’’ss requirementsrequirements
BrazilBrazilOfficeOffice
ArgentinaArgentinaOfficeOffice
Central EuropeCentral EuropeOffice Office
China / China / KoreaKoreaOfficeOffice
CENTRAL CENTRAL OFFICEOFFICE
TurkeyTurkeyOfficeOffice
IndiaIndiaOfficeOffice
Strategy supported by regional Strategy supported by regional OfficesOffices
IranIranOfficeOffice
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A A completecomplete process to supportprocess to supportyouyou
…During the pre-selection phase : Close to you, hel ping you to understand our needs and to give the best answer to our RFQs.
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A A completecomplete processprocess to support to support youyou
… During the development phase : Close to you and PS A corporate teams, accompanying you in our organizati on, helping to achieve our mutual commitments
42
A A completecomplete processprocess to support to support youyou
… During Mass production : being close to you to guarantee the best service to PSA Peugeot-Citroën
• Sourcing policy : find the best opportunities for PSA, wherever it is…
• There is now a window to enter PSA’s panel, don’t miss it….
• Support Office : based in Shanghai : The Closer, the better
ConclusionConclusion
Thank you for your kind attention
www.psa-peugeot-citroen.com
Eurorepar networ
• A Repair Shop network build in 2003 for all brands,
• 1300 Repair Shop in France,
• Extended with Peugeot Brand,
• In Extention in Europe until now
http://www.eurorepar.fr
Motaquip network
• Motaquip was established in 1981 and is one of the PSA Peugeot Citroen group of companies.
• From our massive Coventry distribution facility we deliverto more than 200 distributors throughout the UK.
http://www.motaquip.co.uk