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The Protection of The Protection of Geographical Geographical Indications in Brazil Indications in Brazil Cristina Ninô Biscaia Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center LL.M Munich Intellectual Property Law Center

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Page 1: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

The Protection of The Protection of Geographical Geographical

Indications in Brazil Indications in Brazil

Cristina Ninô Biscaia Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center LL.M Munich Intellectual Property Law Center

Page 2: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

Treaties Protecting GIs in Treaties Protecting GIs in Brazil Brazil

Paris Convention (1883) Paris Convention (1883)

Madrid Agreement (1891) Madrid Agreement (1891)

Lisbon Agreement (1958) Lisbon Agreement (1958)

TRIPs Agreement (1994) TRIPs Agreement (1994)

Page 3: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

Comparative View – Comparative View – US US

The United States’ GI system uses administrative trademark structures already in place.

The same governmental authority (the United States Patent and Trademark Office or "USPTO") processes applications for both trademarks and GIs. The United States do not protect geographic terms or signs that are generic for goods/services.

Page 4: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

Comparative view – Italy Comparative view – Italy (EU) (EU)

Central to the Italian strategy are GIs Central to the Italian strategy are GIs protected labels, including Protected protected labels, including Protected Designation of Origin (DOP), Protected Designation of Origin (DOP), Protected Geographical Indication (IGP), and Geographical Indication (IGP), and Traditional Specialty Guaranteed (STG) that Traditional Specialty Guaranteed (STG) that tie a product to its territory of origin, tie a product to its territory of origin, signaling its authenticity to consumers.signaling its authenticity to consumers.

Page 5: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

Types of GIs in BrazilTypes of GIs in Brazil

Generic Geographical IndicationGeneric Geographical Indication

Indication of sourceIndication of source

Appellation of OriginAppellation of Origin

Page 6: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

Industrial Property Law - Industrial Property Law - BRBR Article 176 – A geographical indication is constituted Article 176 – A geographical indication is constituted

by an indication of source or an appellation of originby an indication of source or an appellation of origin

Article 177 – An indication of source is considered to Article 177 – An indication of source is considered to be the geographical name of a country, city, region be the geographical name of a country, city, region or locality of its territory, which has become known or locality of its territory, which has become known as Centre of extraction, production or manufacture as Centre of extraction, production or manufacture of a determined product or for providing a of a determined product or for providing a determined service. determined service.

Article 178 – An appellation of origin is considered to Article 178 – An appellation of origin is considered to be the geographical name of a country, city, region be the geographical name of a country, city, region or locality of its territory, which designates a product or locality of its territory, which designates a product or service, the qualities or characteristics of which or service, the qualities or characteristics of which are exclusively or essentially due toare exclusively or essentially due to

Page 7: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

GI vs Trademark GI vs Trademark

The term CACHAÇA, has been asked as The term CACHAÇA, has been asked as trademark in several countries in the world, trademark in several countries in the world, same as what has been happening with the same as what has been happening with the exotic fruits from Northern Brazil, CUPUAÇU exotic fruits from Northern Brazil, CUPUAÇU and AÇAÍ; and AÇAÍ;

For this reason, it was imperative to protect For this reason, it was imperative to protect the term CACHAÇA, in the field of the term CACHAÇA, in the field of Geographical Indications, taking into account Geographical Indications, taking into account the increasing worldwide exportation of the the increasing worldwide exportation of the genuine Brazilian spirit. genuine Brazilian spirit.

Page 8: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

CACHAÇA – 2002CACHAÇA – 2002

The first Brazilian geographical The first Brazilian geographical indication was published by a Decree indication was published by a Decree 4.072, signed by the Brazilian 4.072, signed by the Brazilian Government in the year of 2002; Government in the year of 2002;

Page 9: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

Certification before the Certification before the BR Patent and BR Patent and

Trademark Office Trademark Office Except for the CACHAÇA, all the Except for the CACHAÇA, all the

Geographical Indications were granted Geographical Indications were granted by the Brazilian Patent and Trademark by the Brazilian Patent and Trademark Office – BPTO Office – BPTO

Since 1999, the BPTO analyzed 75 Since 1999, the BPTO analyzed 75 Geographical Indication applications Geographical Indication applications

Page 10: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

GIs Requirements in GIs Requirements in Brazil Brazil

Regulation of the geographical indication term

Official instrument delimitating the geographic area

Description of the products and services

Characteristics of the products and services

Labels of the graphic and figurative geographical indications

A controlling structure of the producers which are going to use the geographical indication

Page 11: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

GIs application before GIs application before the BPTOthe BPTO

Application file Application file

Documents analysis Documents analysis

Application published Application published

Period of 60 days for oppositions Period of 60 days for oppositions

Final analysis Final analysis

Page 12: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

GIs granted by the GIs granted by the BPTOBPTO

WINE – 2002 COFFEE – 2005

Page 13: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

GIs granted by the GIs granted by the BPTOBPTO

Beef – 2006

Cachaça - 2006

Page 14: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

GI certified by the GI certified by the BPTOBPTO

Leather – 2009

Wine – 2009

Page 15: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

GI Certified by the BPTO GI Certified by the BPTO

Until the present date, the BPTO granted Until the present date, the BPTO granted

40 Geographical Indications 40 Geographical Indications

33 Brazilian33 Brazilian

02 Italian02 Italian

02 French 02 French

02 Portuguese 02 Portuguese

01 American 01 American

Page 16: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

Italian Gis Granted in Italian Gis Granted in BrazilBrazil

ITALYITALY - - 22NDND POSITION POSITION

SAN DANIELESAN DANIELE

CONSORZIO DEL PROSCIUNTO DI SAN DANIELE CONSORZIO DEL PROSCIUNTO DI SAN DANIELE

April, 04, 2009 – IG 980003 April, 04, 2009 – IG 980003

Page 17: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

Italian GIs granted in Italian GIs granted in Brazil Brazil FRANCIACORTAFRANCIACORTA

CONSORCIO PER LA TUTELA DEL CONSORCIO PER LA TUTELA DEL FRANCIACORTA FRANCIACORTA

October, 21, 2003 – IG 200101 October, 21, 2003 – IG 200101

Page 18: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

Italian GIs pending in Italian GIs pending in BPTO BPTO PARMIGIANO REGGIANO PARMIGIANO REGGIANO – CONSORZIO DEL – CONSORZIO DEL

FORMAGGIO PARMIGIANO-REGGIANO FORMAGGIO PARMIGIANO-REGGIANO Comply with Request – December, 27, 2011Comply with Request – December, 27, 2011

BAROLOBAROLO – CONSORCIO DI TUTELA BAROLO – CONSORCIO DI TUTELA BAROLO BARBARESCO ALBA LANGHE E ROERO – BARBARESCO ALBA LANGHE E ROERO – Comply with Request, September 21, 2010Comply with Request, September 21, 2010

BARBARESCOBARBARESCO – CONSORCIO DI TUTELA BAROLO – CONSORCIO DI TUTELA BAROLO BARBARESCO ALBA LANGHE E ROERO – BARBARESCO ALBA LANGHE E ROERO – Comply with Request, September 21, 2010Comply with Request, September 21, 2010

Page 19: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

Italian GIs pending in Italian GIs pending in BPTO BPTO

PARMAPARMA – CONSORZIO DEL PROSCIUTTO DI PARMA – – CONSORZIO DEL PROSCIUTTO DI PARMA – Request of Reconsideration – August, 18, 2009Request of Reconsideration – August, 18, 2009

PADANAPADANA – CONSORZIO PER LA TUTELA DEL – CONSORZIO PER LA TUTELA DEL FORMAGGIO GRANA PADANO – FORMAGGIO GRANA PADANO – Published – June, 11, 2002Published – June, 11, 2002

CONEGLIANOCONEGLIANO – CONSORCIO TUTELA VINO – CONSORCIO TUTELA VINO PROSECCO DI CONEGLIANO-VALDOBBIADENE PROSECCO DI CONEGLIANO-VALDOBBIADENE Comply with RequestComply with Request – February, 09, 2010 – February, 09, 2010

Page 20: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

Crimes against GIs – Crimes against GIs – Brazil Brazil

Article 192Article 192

Manufacturing, importing, exporting, selling, exhibiting Manufacturing, importing, exporting, selling, exhibiting or offering for sale or maintaining in stock a product or offering for sale or maintaining in stock a product that presents a false geographical indication. that presents a false geographical indication.

Page 21: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

Crimes against GIs – Crimes against GIs – Brazil Brazil Article 193 Article 193

Using on a product, container, casing, belt, label, Using on a product, container, casing, belt, label, invoice, circular, poster or any other means of invoice, circular, poster or any other means of disclosure or advertisement, indicative terms, such disclosure or advertisement, indicative terms, such as “as “type”, “species, “kind”, “system”, type”, “species, “kind”, “system”, “substitute, “identical”,“substitute, “identical”, or the equivalent, or the equivalent, without making clear the true source of the product. without making clear the true source of the product.

Page 22: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

GIs Perspective in Bazil GIs Perspective in Bazil

In Brazil, the GEOGRAPHICAL INDICATION In Brazil, the GEOGRAPHICAL INDICATION expression is almost unknown to consumers expression is almost unknown to consumers and producers. and producers.

Since 2005, the Agriculture Minister created a Since 2005, the Agriculture Minister created a programprogram to stimulate the recognition to the to stimulate the recognition to the agriculture and cattle farming Geographical agriculture and cattle farming Geographical Indications. Indications.

Page 23: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

GIs Perspective in BrazilGIs Perspective in Brazil

Page 24: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

GI Perspective in Brazil GI Perspective in Brazil

Due to the relevant numbers of geographical Due to the relevant numbers of geographical indication files before the Brazilian Patent and indication files before the Brazilian Patent and Trademark Office – BPTO in the last decade, we Trademark Office – BPTO in the last decade, we assume that Brazil will be a considered as a strong assume that Brazil will be a considered as a strong and potential market to the geographical indications and potential market to the geographical indications producers. producers.

A creation of a A creation of a committeecommittee under the responsibility under the responsibility of the Agriculture Minister in order to stimulate the of the Agriculture Minister in order to stimulate the protection of new geographical indications and the protection of new geographical indications and the national and international enforcement regarding the national and international enforcement regarding the Brazilian geographical indications already granted. Brazilian geographical indications already granted.

Page 25: The Protection of Geographical Indications in Brazil Cristina Ninô Biscaia LL.M Munich Intellectual Property Law Center

GRAZIE GRAZIE

Cristina Biscaia Cristina Biscaia [email protected]@gmail.com