the promise of design thinking - · pdf file“design is not a one-shot vaccine;...
TRANSCRIPT
The Promise of Design Thinking July 21, 2015
Presenters
Stephanie Wade Director, Innovation Lab @ OPM Office of Personnel Management [email protected]
Zvika Krieger Senior Advisor for Strategy U.S. Department of State [email protected] Joshua Marcuse
Senior Advisor for Policy Innovation U.S. Department of Defense [email protected]
modera'ng
#nextgen15 #DesignThinking
@StephAWade
@zvikakrieger
@joshuamarcuse
@NextGenGov
Improving Government with Human-Centered Design
Stephanie Wade
OPM found a storage room in its sub-basement...
…and repurposed it to encourage new ways of solving problems.
How do we help build an innovative Government?
Lead: Foster the development of a connected federal community of creative innovators
Do: Conduct integrated design projects that
result in groundbreaking solutions Teach: Deliver learning opportunities that build
effective teams of designers and innovators
The discipline of developing innovative solutions based on people’s needs
Human-Centered Design is…
“Design is not a one-shot vaccine; it’s an ‘innovation fitness program’ that puts an organization on top of its game. It is not an ‘event’, it is a way of thinking, communicating and doing every day.”
HEATHER FRASER
THE ROTMAN SCHOOL OF BUSINESS,
UNIVERSITY OF TORONTO
• Provides a framework from which to foster innovation
• Gives your teams the tools to tame highly complex problems
• Helps you get the right solution faster rather than implementing changes around symptoms
Human-Centered Design supports stronger leaders and teams
• Re-energizes employees • Leverages creativity and blue sky
aspirations • Promotes productive interdisciplinary
collaboration
Human-Centered Design is an organizational management tool
• Key strategic driver of top and bottom line growth
• Outperform the major stock indices by 200%.* • 2.5 times more likely to grow top line
revenue.* • Lowers overall development costs and risk of
big failure.**
•
* UK DESIGN COUNCIL ** TOM GILB
Human-Centered Design has financial benefits
The Lab staff partnered with the USAJOBS PMO to apply a human-centered design process that helps us understand how we can improve the experience of applying to a federal job
Methodology: USAJOBS
During Understanding, we will physically externalize our research data. This makes it possible to identify connections within the data that uncover meaning behind people’s motivation and behaviors.
Data are sorted into initial themes of interesting and provocative clusters that are used to generate meaningful and provocative insights about people’s experiences.
The team will use these insights to ultimately generate Design Pillars that serve as the foundation for ideation and prototyping.
Understanding data and finding meaning
Steph – can
we cut
a li/le of t
his text?
Lot of wor
ds for a
slide
USDA School Meal
Application
Stephanie Wade Director, Innova=on Lab @OPM Office of Personnel Management [email protected] @StephAWade
Zvika Krieger
Zvika Krieger
Zvika Krieger Senior Advisor for Strategy U.S. Department of State [email protected] @zvikakrieger
The Promise of Design Thinking