the promise of crowdsourcing: 7 things we still need to do
TRANSCRIPT
![Page 1: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/1.jpg)
C O N F I D E N T I A L
THE PROMISE OF CROWDSOURCING: 7 THINGS WE STILL NEED TO DO
(+3 PREDICTIONS)
By Shelley Kuipers. Crowdsourcing Week Global. 21 April, 2015. Singapore.
![Page 2: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/2.jpg)
C O N F I D E N T I A L
If you could rethink the last 10 years What would you change?
![Page 3: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/3.jpg)
C O N F I D E N T I A L
Shelley Kuipers
BUT FIRST, AN INTRODUCTION
Crowdsourcing thought leader • Entrepreneur • Investor
Now… Co-Founder of Better Ventures
![Page 4: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/4.jpg)
C O N F I D E N T I A L
THE PROMISE OF CROWDSOURCING
7 THINGS WE STILL NEED TO DO
![Page 5: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/5.jpg)
C O N F I D E N T I A L
We need to consolidate, there are too many me-too companies. ACTION Look at your peers, join forces, be open.
1. CONSOLIDATION
![Page 6: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/6.jpg)
C O N F I D E N T I A L
We need to innovate our industry, our value propositions, our business models. ACTION Be honest about what’s not working, throw it out, start over, just be better.
2. INNOVATION
![Page 7: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/7.jpg)
C O N F I D E N T I A L
We need to take responsibility for the crowd compensation models we’ve created. ACTION Ensure they are focused on long term benefit to crowd participants; aim for more than fair reward for contributions, they are our lifeblood.
3. RESPONSIBILITY
![Page 8: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/8.jpg)
C O N F I D E N T I A L
We need to ramp up our efforts on encouraging broad adoption by global organizations. ACTION Be a marketer, an evangelist, make ambitious commitments.
4. ADOPTION
![Page 9: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/9.jpg)
C O N F I D E N T I A L
We need to focus the majority of our efforts on delivering value to our stakeholders. ACTION Be a doer, a producer, follow through on your commitments, over deliver and walk the talk.
5. VALUE
![Page 10: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/10.jpg)
C O N F I D E N T I A L
We need to move beyond ‘big data’, what the hell are we doing with it? ACTION Focus on measureable results, sustainable value creation, being winners.
6. RESULTS
![Page 11: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/11.jpg)
C O N F I D E N T I A L
We need more BIG ideas, not more ‘crowdsourcing platforms’, who cares. ACTION Roll up your sleeves, get to work, think BIG and be BOLD. Fear is your friend!
7. IDEA (BIG)
![Page 12: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/12.jpg)
C O N F I D E N T I A L
“To do good, you actually have to do something.” – Yvon Chouinard
![Page 13: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/13.jpg)
C O N F I D E N T I A L
MY 3 PREDICTIONS
![Page 14: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/14.jpg)
C O N F I D E N T I A L
There will be breakouts amongst us. (and if we don’t break out or perhaps join forces, some of us will fail).
1. BREAKOUTS
![Page 15: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/15.jpg)
C O N F I D E N T I A L
There will be the development of new intelligence mechanisms. (shifting from big data to intelligence).
2. INTELLIGENCE
![Page 16: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/16.jpg)
C O N F I D E N T I A L
First came Content, and then Community, NOW it’s time for Commerce. (it’s the next step, products tagged & ingested for seamless purchase – or pre-purchase).
3. COMMERCE
![Page 17: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/17.jpg)
C O N F I D E N T I A L
REIMAGINING, REDESIGNING, REBUILDING THE ENTIRE CROWD STACK
![Page 18: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/18.jpg)
C O N F I D E N T I A L
“Fashion is like walking a tightrope. You risk falling off into the ridiculous, but if you stay on you triumph.” –Vivienne Westwood
![Page 19: The Promise of Crowdsourcing: 7 Things We Still Need to Do](https://reader034.vdocuments.us/reader034/viewer/2022042817/55a7a5a61a28ab93198b4714/html5/thumbnails/19.jpg)
C O N F I D E N T I A L
Questions?
LET’S TALK!