the professionals share their lead generation secrets

3
The Professionals Share Their Lead Generation Secrets You have to generate new leads, but how? What does it take to bring in people who really want what you're selling? It takes determination and skill, but it also takes knowledge. To start your education, check out the many helpful tips and tricks below as soon as possible. Perfect the art of a good call to action, in order to generate more leads for your business. A good call to action is highly specific, very relevant to the particular readers and always links to a landing page where the offer can be found for purchase or download. Make your CTA count for more valuable leads. Create landing pages specific to your digital advertising campaigns. Landing pages for specific ads are better than linking to the main website. The landing page should give your leads the information they need. Make certain a contact form is available and easy to use. Be careful about buying email lists to use for lead generation. A lot of companies swear their lists are fresh, but quite often 30% or more of the names you are purchasing will be out of date. Prior to purchasing, negotiate with the list selling company in regard to this. You should get a partial refund if a percentage this high is noticed. Be sure to maximize your use of social media. If you don't have enough followers, you can hold a giveaway to boost your numbers. While those people may not be interested in what you're selling, their friends who are may see your posts on their feed and follow you themselves. The best way to generate leads is to ask people you know for referrals. It doesn't matter if you're a wedding planner or a car salesman, let people know what you do and ask if they know anyone who may need you. They might not today, but they might in the future. Avoid overkill in your information gathering. Many leads will be happy to supply basic information. However, with each data field that your potential lead needs to fill, their desire to continue wanes. Gather the basics that will be necessary to qualify the lead without pushing for every bit of information you can gather. Are any events scheduled locally that pertain to your field? A realtor, for instance, may want to keep an eye out for wedding shows in their area. Get a table at the event to let customers know you are there. Check your local classifieds to see what's coming to your town soon. Search engine optimization can take awhile to get going, as can other lead generation techniques. While they are the best, and while some experts saying purchasing leads is a bad idea, it's not always the case. Buying leads from a trusted source within your niche can actually be extremely beneficial. Career fairs are a great place to generate leads if http://wpinspire.com/seo-videos/internet-marketing-for-small-business-online-marketing-tips-and-ide as/ your business has a downline. While you do have to invest in a table, you will have a most captive audience. Be sure to stand out from the crowd by offering something more than just brochures and your pretty face. Be sure to maximize your use of social media. If you don't have enough followers, you can hold a

Upload: colossalcanopy214

Post on 13-Aug-2015

144 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: The Professionals Share Their Lead Generation Secrets

The Professionals Share Their Lead Generation Secrets

You have to generate new leads, but how? What does it take to bring in people who really want whatyou're selling? It takes determination and skill, but it also takes knowledge. To start your education,check out the many helpful tips and tricks below as soon as possible.

Perfect the art of a good call to action, in order to generate more leads for your business. A good callto action is highly specific, very relevant to the particular readers and always links to a landing pagewhere the offer can be found for purchase or download. Make your CTA count for more valuableleads.

Create landing pages specific to your digital advertising campaigns. Landing pages for specific adsare better than linking to the main website. The landing page should give your leads the informationthey need. Make certain a contact form is available and easy to use.

Be careful about buying email lists to use for lead generation. A lot of companies swear their listsare fresh, but quite often 30% or more of the names you are purchasing will be out of date. Prior topurchasing, negotiate with the list selling company in regard to this. You should get a partial refundif a percentage this high is noticed.

Be sure to maximize your use of social media. If you don't have enough followers, you can hold agiveaway to boost your numbers. While those people may not be interested in what you're selling,their friends who are may see your posts on their feed and follow you themselves.

The best way to generate leads is to ask people you know for referrals. It doesn't matter if you're awedding planner or a car salesman, let people know what you do and ask if they know anyone whomay need you. They might not today, but they might in the future.

Avoid overkill in your information gathering. Many leads will be happy to supply basic information.However, with each data field that your potential lead needs to fill, their desire to continue wanes.Gather the basics that will be necessary to qualify the lead without pushing for every bit ofinformation you can gather.

Are any events scheduled locally that pertain to your field? A realtor, for instance, may want to keepan eye out for wedding shows in their area. Get a table at the event to let customers know you arethere. Check your local classifieds to see what's coming to your town soon.

Search engine optimization can take awhile to get going, as can other lead generation techniques.While they are the best, and while some experts saying purchasing leads is a bad idea, it's notalways the case. Buying leads from a trusted source within your niche can actually be extremelybeneficial.

Career fairs are a great place to generate leads ifhttp://wpinspire.com/seo-videos/internet-marketing-for-small-business-online-marketing-tips-and-ideas/ your business has a downline. While you do have to invest in a table, you will have a most captiveaudience. Be sure to stand out from the crowd by offering something more than just brochures andyour pretty face.

Be sure to maximize your use of social media. If you don't have enough followers, you can hold a

Page 2: The Professionals Share Their Lead Generation Secrets

giveaway to boost your numbers. While those people may not be interested in what you're selling,their friends who are may see your posts on their feed and follow you themselves.

Remember that people respect honesty more than hype, so when you try to generate more leads,leave an open and honest offer on the table. Adding bells and whistles just makes you look like ageneric salesperson who will do whatever it takes to get people to buy. Generate leads with a qualitypresentation and you gain permanent customers instead.

Can you work in webinars, seminars or free tools and downloads for your business? If you canprovide this type of information related to your niche, then people will sign up for them. When theydo, you have their contact information as a new lead, and of course this is a targeted, niche specificcontact.

Incentives are a killer way to bring in new leads. Whether it is a coupon, bonus gift or entry into agiveaway, offering something extra to those who buy from you can really drive your customeracquisition. Be sure to only use this technique for those who wouldn't become a lead otherwise orelse you'll be losing money.

Remember that trending on social media isn't the be-all and end-all of marketing. If you can get anypositive buzz at all about what you're selling, you're generating leads. When using social media, thecontent is king as long as you present it in a way which doesn't sound like spam.

Incentives are a killer way to bring in new leads. Whether it is a coupon, bonus gift or entry into agiveaway, offering something extra to those who buy from you can really drive your customeracquisition. Be sure to only use this technique for those who wouldn't become a lead otherwise orelse you'll be losing money.

Consider holding a contest among your current clients which rewards those who bring in the mostleads. You could offer actual prizes, such as an iPad or a gift certificate, or discounts based on howmany leads they bring in. Be sure to give a small token of appreciation to everyone who participates.

Ignore any preconceived notions that you may have about your lead generation campaign. Businessowners often think that any ugly ad or one that's not too well thought out isn't worth publishing,when in fact it could still yield great results. The same thing can be said that perhaps a too polishedlooking ad may not get any leads generated.

Page 3: The Professionals Share Their Lead Generation Secrets

Don't be driven by only bringing in targeted leads to your website. It's not harmful if people come toyour site who might not buy from you, although you shouldn't be focusing on them entirely, ofcourse. Be sure to use tools which determine which visitors to your site are leads and which are justlooky-lous.

Be careful if you're buying a bunch of followers for a social media site. While it can help you growyour fan base quickly, it doesn't mean that the leads will be meaningful. Not all of these accountsmay be current or valid. It is quite often that you are sending out useful promotions to emptyaccounts with these leads.

With all of these facts fresh in your mind, the time is b2b marketing now to start planning your newstrategy. Get to work today so that you can ensure your success tomorrow. The sooner you get downto business, the faster your goals will be reached and your income will skyrocket.