the product development process (2)
DESCRIPTION
The new product develoTRANSCRIPT
![Page 1: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/1.jpg)
The Product Development
Process
Cosmetics, Toiletries, Insecticides, Household Cleaning
Products
Lecture II
![Page 2: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/2.jpg)
The Product Development Process
The great reality in the product
development process is that
novelty and inventiveness is not
important. It is the ability of the
new product to satisfy identified
wants of targeted consumer groups.
![Page 3: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/3.jpg)
The Product Development Process
Thus, The product development
process in most cases is really about
creating new story-lines to excite
consumers into making particular
choices.
![Page 4: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/4.jpg)
![Page 5: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/5.jpg)
![Page 6: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/6.jpg)
![Page 7: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/7.jpg)
![Page 8: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/8.jpg)
Steps in The Product Development Process
IdeationDeveloping Product SpecificationsMarket and Product PlanningConcept and Prototype GenerationProduct RegistrationPackaging DesignFurther Formulation Development
![Page 9: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/9.jpg)
Steps in the Product Development Process (Cont.)
Manufacturing System DesignReview Packaging and FormulationMarketing ReviewTest Market (Optional)Refining of Product Before Major
LaunchMajor Launch
![Page 10: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/10.jpg)
Dispelling The Myths of New Product Development
Less than 5% of new products launched on the market are successful
Out of 100 new ideas, less than 2 become a commercial reality
Most companies are followers and not innovators (even the Body Shop)
Very few really novel innovations are ever launched commercially
Most new products are incremental steps in enhancement, rather than something completely new (similar to the automobile industry)
![Page 11: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/11.jpg)
![Page 12: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/12.jpg)
![Page 13: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/13.jpg)
![Page 14: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/14.jpg)
![Page 15: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/15.jpg)
![Page 16: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/16.jpg)
![Page 17: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/17.jpg)
Attributes of a Good Cosmetic
Chemist Has initiative to conceptualise new product systems Is well read and conversed with raw materials Understands strengths and limitations of various raw materials Continually surveys market, environment and industry for new
developments Willing to undertake laborious lab work Able to take a market orientation when developing products Able to communicate effectively to others within the
organisation Is well versed in manufacturing processes Understands product costing and able to formulate
accordingly
![Page 18: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/18.jpg)
Why do Companies Need New Product development?
Regulations change forcing product changes
Lifestyles are continually changing
To improve their market positioning and market-share
New Technologies
![Page 19: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/19.jpg)
What is the definition of the ideation
process?
![Page 20: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/20.jpg)
The process of conceptualizing a
new idea for manifestation into a
new product
![Page 21: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/21.jpg)
Name some Corporate sources of
ideation?
![Page 22: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/22.jpg)
Observation of products in the
domestic market Observation of products in overseas
markets Trade Magazines Supplier Submissions Internet Trade shows and conferences Lateral Thinking New Government regulation in regards to product
registrations, toxicity, occupational health and safety
![Page 23: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/23.jpg)
What is lateral thinking?
![Page 24: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/24.jpg)
What is the objective of developing
product specifications?
![Page 25: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/25.jpg)
To develop an idea into a list of criteria
that can be developed into a tangible
product
![Page 26: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/26.jpg)
What are functional and what are
ascetic ingredients?
![Page 27: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/27.jpg)
What is the systems approach in developing product specifications?
![Page 28: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/28.jpg)
look at the new product as a system and define individually each required function of the product
![Page 29: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/29.jpg)
The Product System ProfileShampoo System ProfileFunction Potential Material
Primary surfactant ALS, ALES, TLS, SLES, NaDOBSSecondary surfactant/ Coconut MEA, Foam Stabiliser Cocamide MEA, Cocamidopropyl Betaine or aminePacifier/Pearliser Ethylene Glycol Distearate, Glycol StearateViscosity Control Sodium chloridePreservatives Potassium Sorbate, Diazolidonyl urea, Methyl and Propyl ParabensFunctional Additives GuarHydroxypropyl Trimmonium Chloride Panthenol, Dimethicone, Hydrolysed Keratin ProteinFragrance YesAscetic Ingredients Aloe Vera, Green Tea Extract, PanthenolDyes Yes
![Page 30: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/30.jpg)
What is the role of the product
Manager?
![Page 31: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/31.jpg)
A Product Manager will be appointed to oversee the project development.
Responsibilities:
a) Branding (image)
b) Packaging
c) Product
d) Budget projections
advertising, promotion, sales
e) Source of Production
![Page 32: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/32.jpg)
Explain the concept
“Compatibility with Branding”
![Page 33: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/33.jpg)
to ensure the finished product formulation
reinforces the brand image the company
wishes to market to consumers
- colour, odour, softness, efficacy,
appearance, use of particular material
![Page 34: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/34.jpg)
What are the logistic considerations
that must be made when developing
a product?
![Page 35: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/35.jpg)
Many retail outlets are open and suffer
very harsh temperature variations,
which may not be very kind to many
different types of products, especially
emulsions
![Page 36: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/36.jpg)
What are the major issues in
manufacturing system design?
![Page 37: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/37.jpg)
Is the proposed manufacturing process compatible with the formulation?
Will a new process need to be engineered and developed?
What modifications to the product formula will have to be made, if any?
What type of filling equipment is needed?
![Page 38: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/38.jpg)
What are the attributes of a good
cosmetic chemist?
![Page 39: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/39.jpg)
Why do companies need New Product
Development?
![Page 40: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/40.jpg)
Trends in New Product Development
R&D budgets for product formulation development are getting smaller
- concentration of the international industry
- out-sourcing of development cheaper
- MNC’s see themselves as brand managers,
rather than product developers
![Page 41: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/41.jpg)
Trends in New Product Development
Much higher reliance on outside development work
- cost efficient
![Page 42: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/42.jpg)
Trends in New Product Development
Product development is becoming more centralised
![Page 43: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/43.jpg)
Trends in New Product Development
Risk taking is becoming minimal within the industry
- high costs of new product launches
- more difficult to test market (market
concentration and costs)
![Page 44: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/44.jpg)
Trends in New Product Development
A higher impacting regulatory environment may slow down new product development in the future
- cost of product registrations
- time of registrations
- higher degree of information required for
product registrations
![Page 45: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/45.jpg)
Trends in New Product Development
Due to industry concentration, there is less room for entrepreneurial type product launches
- small one product companies are being
purchased by MNC’s
- Concentration and increase in launch costs
through retail chains
- Cost and requirements of product registration is
becoming a barrier to entry for small players
![Page 46: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/46.jpg)
Knowledge Required to Undertake new product Development
1. Product Formulation
Different types of products require different types of knowledge
![Page 47: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/47.jpg)
Product Formulation Examples
Shampoo
- surfactant
- emulsion
- irritancy
- herbs & fragrance
- dyes
![Page 48: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/48.jpg)
Product Formulation Examples
Insecticides
- pesticide actives
- irritancy and toxicity
- aerosol formulating
- resins (mosquito coils)
- various others for different vehicles
![Page 49: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/49.jpg)
Product Formulation Examples
Air Fresheners
- fragrance
- aerosols
- gum and polymer technology
- capillary & diffusion concepts
![Page 50: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/50.jpg)
Knowledge Required to Undertake new product Development
2. Packaging
![Page 51: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/51.jpg)
Knowledge Required to Undertake new product Development
3. Manufacturing Methods
![Page 52: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/52.jpg)
Knowledge Required to Undertake new product Development
4. Efficacy Testing
![Page 53: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/53.jpg)
Knowledge Required to Undertake new product Development
5. Marketing and market Development a) competitors b) Market growth & Decline c) product lifecycles d) Consumer psychology and determinants of demand e) The marketing mix f) channels of distribution g) promotion strategy h) retailer strategy
![Page 54: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/54.jpg)
Knowledge Required to Undertake new product Development
6. Knowledge of regulatory system
- GMP
- Pesticides Regulations
- Therapeutic Goods Acts
- Packaging & Labeling requirements
- Regulations about making claims (in both
consumer and product legislation)
- How to register a product
![Page 55: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/55.jpg)
Market Differentiation for new product Development
How and what form of a product that will be
developed will be governed by the market it is
being developed for.
![Page 56: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/56.jpg)
International Markets
Will effect types of
- formulation
- packaging
- fragrance
- language
- colour schemes (product & packaging)
- pack sizes
- shipping cartons
- brand names and promotional strategies
![Page 57: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/57.jpg)
Selected Distribution Channels
Upper Trade (hyper and supermarkets) Lower trade (convenience and sundry stores) Pharmacy Discount Trade Department Stores Direct Marketing
![Page 58: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/58.jpg)
Market Segment
Generic or housebrand market Discount store brands Lower market end Middle Market segment Brand leader segment Pharmacy segment Direct Marketing brands
![Page 59: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/59.jpg)
Shampoos formulated for Different Market SegmentsAttributes Generics Discount Lower Middle Leader Pharmacy Solids Level 5-15% 5-25% 10-30% 10-35% 25-40% 25-40%
Primary SLS SLS/ALS ALS/ ALS/ DEA LS DEA LS Surfactant SLES SLES MEA LS MEA LS TEA LS TEA LS
Secondary Alkanolamides Alkyl (amido) Betaines & Amine OxidesSurfactant
Pacifier/Visc. Sodium Chloride Glycol StearatesControl Ethylene Glycols
Functional Maybe in ascetic quantities Number of choicesIngredients
Fragrance Low cost selections Higher cost selections
Preservatives Formalin Sodium Benzoate Number of choices
![Page 60: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/60.jpg)
![Page 61: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/61.jpg)
![Page 62: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/62.jpg)
![Page 63: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/63.jpg)
![Page 64: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/64.jpg)
![Page 65: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/65.jpg)
![Page 66: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/66.jpg)
![Page 67: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/67.jpg)
![Page 68: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/68.jpg)
![Page 69: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/69.jpg)
Examples of New product Development
1. Incistern Blue Block
A block that is dispensed into the toilet
cistern that will dissipate blue dye into
the toilet bowl each flush
![Page 70: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/70.jpg)
Incistern Blue Block
Claimed Functions
Surfactants clean side of bowl
Blue’s bowl water
Kills germs (disinfects)
Fragrance (some claim)
![Page 71: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/71.jpg)
Incistern Blue Block
Target Market
Generic market in Australia &
New Zealand
Contract manufacturing supermarket
own brands
![Page 72: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/72.jpg)
Incistern Blue Block
Development Criteria
(Developing Product Specifications)
Must perform same as market leader
and be 25% cheaper
Thus evaluate existing products in the
Market
![Page 73: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/73.jpg)
Incistern Blue Block
Evaluation of Existing Products
Which product is market leader (ie, product most consumers prefer)
How does the market leader perform?
- efficacy - colour, surfactant cleaning,
product longevity
![Page 74: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/74.jpg)
Incistern Blue Block
Which is the most important criteria to the
customer?
- In this case product longevity
![Page 75: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/75.jpg)
Incistern Blue Block
Product Specification
An incistern blue block that can last for 400
Flushes
![Page 76: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/76.jpg)
Incistern Blue Block
Evaluation of product formula
In this case product formula and production
process cannot be separated.
Two products on the market, both produced
and formulated differently
![Page 77: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/77.jpg)
Incistern Blue Block
Thus the important question in the case of this
product is how is each product in the market
manufactured?
![Page 78: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/78.jpg)
Incistern Blue Block
Evaluate Each Product to determine
production process
![Page 79: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/79.jpg)
![Page 80: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/80.jpg)
![Page 81: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/81.jpg)
Probable Harpic Process
Solid ingredients melted and mixed Heating pot needs to reach 90 degrees C. Filling lines need to be heated Volume or weight filling Packaging PVC blister becomes mould
during the process
![Page 82: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/82.jpg)
![Page 83: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/83.jpg)
![Page 84: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/84.jpg)
Probable Jeyes Bloo Process
Primarily a powder formulation Will require high pressure extrusion 3500psi Requires pre-measured cut for accurate
block size
![Page 85: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/85.jpg)
Anticipated problems with each production process
Harpic System Jeyes Bloo System
Dusty Dusty
Cross Contamination Cross Contamination
Probable to clog Hydroscopic ingredients
along pipes may jam ribbon blender
Limitation in types Limitations in liquid
Of ingredients ingredients
Batch Process Excess pressure can
cause problems in plodder
![Page 86: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/86.jpg)
Probable Harpic Formulation System
Major Surfactant ethoxylated alcohol C16C18
Dissipation Control Tallow fatty Alcohol C16C18
Coconut monoethanolamine
Xanthan Gum
Builder Sodium Tripolyphosphate
Dye System Acid Blue Dye no.9 liquid 50%
![Page 87: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/87.jpg)
Selection of Ingredients
Surfactants: literature, supplier information Dissipation controllers: literature, supplier
information Gums: Texts Builders: Laundry technology Dyes: literature, supplier information
![Page 88: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/88.jpg)
Formulation Issues
Ratio of surfactants to dissipation controllers STP must be a fine powder grade to prevent
clogging Xanthan gum (how is it going to be dissipated
into batch?) How to prevent dye oxidization? How to maintain a free flow during filling?
![Page 89: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/89.jpg)
Probable Jeyes Bloo Formulation
Major Surfactant: Sodium Dodecyl Sulphate
Secondary Surfactants: nil
Dissipation controllers: guar or xanthan gum
Dye: Acid blue no. 9 powder
![Page 90: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/90.jpg)
Formulation Issues
Dust control Clogging of ribbon blender Jamming of plodder
Thus small amount of moisture must be added
to formulation
![Page 91: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/91.jpg)
System Comparison
Both formulation systems have similar unit production costs
Extrusion system more costly because of PVA wrapping system
Harpic system is a batching system, whereas Jeyes Bloo system is continuous
Performance of extrusion block, slightly better than blended block
![Page 92: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/92.jpg)
Packaging Decisions
Limited by the nature of the product and process
Only modifications where ascetic changes, such as shape
![Page 93: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/93.jpg)
Prototype Generation
Took 6 months;
trialing different materials
surfactant ratios
gum selection
builder trialing
correct dye dosage
![Page 94: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/94.jpg)
Product Registration
Not required for a household product Any claims must be able to be substantiated for
Trade Practices legislation Product must meet weights and measures
requirements Product must meet biodegrability requirements Materials Safety Data Sheets must be prepared in
accordance with occupational health and safety requirements
![Page 95: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/95.jpg)
Packaging Design and Testing
PVC blisters were tested to ensure they didn’t melt or become deformed during the manufacturing process
Tested for compatibility with product materials
Thicknesses corrected for best ascetic appearance
Tolerances negotiated with supplier Blister seals tested for time stability
![Page 96: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/96.jpg)
Manufacturing System Design
Most difficult issue was to design a filler that would not clog up
Had to handle logistics of blister movement Took numerous adjustments and two total
redesigns of filling head to get it correct Slight adjustments made to formula to
achieve better flow
![Page 97: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/97.jpg)
![Page 98: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/98.jpg)
Launch
No test market Sales achieved almost 3,000,000 units per
annum Sold in Australia, New Zealand, New Guinea,
Singapore, Fiji, Hong Kong and Taiwan Still in market after 16 years
![Page 99: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/99.jpg)
Examples of New product Development
2. Roach Attack
![Page 100: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/100.jpg)
Ideation
Had problem of keeping wardrobes free of insects during long period of travel away from home
Wanted a non-poisonous continuous action method of solving this problem
Wanted a small space wardrobe air freshener
![Page 101: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/101.jpg)
Product Specifications
Safe Long lasting (up to 3 months) Natural active ingredient Fragrant
![Page 102: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/102.jpg)
![Page 103: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/103.jpg)
Market & Product Planning
The objective of this project was to develop an insect repellent that could be marketed as a small space air freshener
- market for small space air fresheners is many times larger than insect repellents for wardrobes
![Page 104: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/104.jpg)
Concept and Prototype Generation
System
Carrier: Wax. Powder or gel
Active ingredient: an essential oil
![Page 105: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/105.jpg)
Efficacy Testing
With many products we have to design special efficacy tests, where methodology will be accepted by regulatory bodies
![Page 106: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/106.jpg)
![Page 107: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/107.jpg)
Product Registration
As an air freshener the product does not require registration
Recent changes in regulation requires the product to be registered as an insect repellent
Criteria: claims made
![Page 108: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/108.jpg)
![Page 109: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/109.jpg)
![Page 110: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/110.jpg)
Manufacturing System Design
![Page 111: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/111.jpg)
Manufacturing System Design
![Page 112: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/112.jpg)
![Page 113: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/113.jpg)
Launch
Malaysia: Carrefour, 7Eleven, Giant, Cosway Singapore: Mustaffa, Cold Storage, NTUC Australia: Woolworths, Coles, Discount
Stores New Zealand: Foodstuffs
![Page 114: The product development Process (2)](https://reader036.vdocuments.us/reader036/viewer/2022081507/554b77e6b4c90564168b554b/html5/thumbnails/114.jpg)
Conclusions
Different projects will require emphasis on different disciplines, i.e.,
- formulation development
- manufacturing process development
- ascetic changes
- product registration
- marketing