the problem with advertising

17
Image by Wojtek Witkowski The Problem with Advertising

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Page 1: The Problem with Advertising

Image by Wojtek Witkowski

The Problem with Advertising

Page 2: The Problem with Advertising

Image by Wojtek Witkowski

The Problem with Advertising… is that because there is so much of it it all becomes a little overwhelming

Page 3: The Problem with Advertising

Image by Maria Carrasco Rodriguez

So we start to block it out

Page 4: The Problem with Advertising

Image by Maria Carrasco Rodriguez

Or we stop tuning in

Page 5: The Problem with Advertising

Image by Ariana Prestes

The old tools don’t work anymore

Page 6: The Problem with Advertising

Image by Victor Erixon

The old tricks just don’t grab the attention like they used to

Page 7: The Problem with Advertising

Image by Martin Wessely

Hit a BRICK wall?

Page 8: The Problem with Advertising

Image by Tiago de Castro

Customer loyalty waning?Customer loyalty waning?

Page 9: The Problem with Advertising

Image by Davide Ragusa

There is another way

Page 10: The Problem with Advertising

Image by Alejandro Escamilla

There is another wayThink about your customer

Page 11: The Problem with Advertising

Image by Alejandro Escamilla

There is another wayThink about your customer

What are they interested in?

Page 12: The Problem with Advertising

Image by Alejandro Escamilla

There is another wayThink about your customerHow do they search for and consume information?

Page 13: The Problem with Advertising

Image by Alejandro Escamilla

There is another wayThink about your customerHow do they search for and consume information?

Where do they have meetings and how

do they find answers to their questions?

Page 14: The Problem with Advertising

Your customers are online

Page 15: The Problem with Advertising

Great content

Page 16: The Problem with Advertising

Image by André Spieker

Will lead them to you

Page 17: The Problem with Advertising

Use content marketing to

generate leads online. Find out

more here...