the problem with advertising
TRANSCRIPT
![Page 1: The Problem with Advertising](https://reader038.vdocuments.us/reader038/viewer/2022110318/55d4a100bb61eb1d5a8b45ab/html5/thumbnails/1.jpg)
Image by Wojtek Witkowski
The Problem with Advertising
![Page 2: The Problem with Advertising](https://reader038.vdocuments.us/reader038/viewer/2022110318/55d4a100bb61eb1d5a8b45ab/html5/thumbnails/2.jpg)
Image by Wojtek Witkowski
The Problem with Advertising… is that because there is so much of it it all becomes a little overwhelming
![Page 3: The Problem with Advertising](https://reader038.vdocuments.us/reader038/viewer/2022110318/55d4a100bb61eb1d5a8b45ab/html5/thumbnails/3.jpg)
Image by Maria Carrasco Rodriguez
So we start to block it out
![Page 4: The Problem with Advertising](https://reader038.vdocuments.us/reader038/viewer/2022110318/55d4a100bb61eb1d5a8b45ab/html5/thumbnails/4.jpg)
Image by Maria Carrasco Rodriguez
Or we stop tuning in
![Page 5: The Problem with Advertising](https://reader038.vdocuments.us/reader038/viewer/2022110318/55d4a100bb61eb1d5a8b45ab/html5/thumbnails/5.jpg)
Image by Ariana Prestes
The old tools don’t work anymore
![Page 6: The Problem with Advertising](https://reader038.vdocuments.us/reader038/viewer/2022110318/55d4a100bb61eb1d5a8b45ab/html5/thumbnails/6.jpg)
Image by Victor Erixon
The old tricks just don’t grab the attention like they used to
![Page 7: The Problem with Advertising](https://reader038.vdocuments.us/reader038/viewer/2022110318/55d4a100bb61eb1d5a8b45ab/html5/thumbnails/7.jpg)
Image by Martin Wessely
Hit a BRICK wall?
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Image by Tiago de Castro
Customer loyalty waning?Customer loyalty waning?
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Image by Davide Ragusa
There is another way
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Image by Alejandro Escamilla
There is another wayThink about your customer
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Image by Alejandro Escamilla
There is another wayThink about your customer
What are they interested in?
![Page 12: The Problem with Advertising](https://reader038.vdocuments.us/reader038/viewer/2022110318/55d4a100bb61eb1d5a8b45ab/html5/thumbnails/12.jpg)
Image by Alejandro Escamilla
There is another wayThink about your customerHow do they search for and consume information?
![Page 13: The Problem with Advertising](https://reader038.vdocuments.us/reader038/viewer/2022110318/55d4a100bb61eb1d5a8b45ab/html5/thumbnails/13.jpg)
Image by Alejandro Escamilla
There is another wayThink about your customerHow do they search for and consume information?
Where do they have meetings and how
do they find answers to their questions?
![Page 14: The Problem with Advertising](https://reader038.vdocuments.us/reader038/viewer/2022110318/55d4a100bb61eb1d5a8b45ab/html5/thumbnails/14.jpg)
Your customers are online
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Great content
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Image by André Spieker
Will lead them to you