My presentation Topic: Process of Problem Identification

Name: Md. Shafin Islam

ID: 141-11-139

The Problem Definition Process

Before found a problem:

1. Discussion with Decision Maker

2. Interviews with Experts

3. Secondary Data Analysis

4. Qualitative Research

Environmental Context of the Problem

Step 1: Problem Definition

Management Decision Problem

Marketing Research Problem

Management Decision Problem: The problem confronting the decision maker . It ask what the decision maker need to do.

Marketing Research Problem: A problem that entails determining what information is needed and how it can be obtained in the most feasible way.

Step 2: Approach to the Problem• Objective/Theoretical Foundations

• Analytical Model: Verbal, Graphical, Mathematical

• Research Questions

• Hypotheses

• Specification of Information Needed

Step 3: Research Design

It specifies the details of the procedures necessary for obtaining the information needed to Structure and solve marketing research problem.