the private jet lifestyle - elite traveler | the private ... · difficult for advertisers to reach....
TRANSCRIPT
www.elitetraveler.com
THE PRIVATE JET LIFESTYLE
1THE PRIVATE JET LIFESTYLE
ABOUT USA mere 1% of consumers control 50% of the world’s wealth, however these UHNW individuals are notoriously difficult for advertisers to reach. Elite Traveler.com accesses and interacts with this audience on a daily basis.
Elite Traveler’s talented band of editors and expert contributors post pertinent content for this audience across a full range of subjects, including a comprehensive range of destination guides for over 60 cities as well as top news in travel, fashion and the latest in luxury transport.
Each year over 4,000 of these private jet users vote on the ‘100 Best Restaurants in the World’ -a consumer led online poll that has become synonymous with Elite Traveler- generating publicity and critical acclaim across the globe.
To supplement this digital dexterity, a weekly newsletter is sent to a highly engaged audience of 17,000 exclusive private jet owners and fractional owners.
If you are looking to target the UHNW individual, Elite Traveler will provide a relevant, flexible and innovative campaign to both identify and access this premium audience.
EliteTraveler is part of Progressive Media International. This wide-ranging online portfolio also contains the multi-award-winning wealth management magazine Spear’s, Louis Roederer International Wine Publication of the Year, The World of Fine Wine, and an extensive political offering including the New Statesman and sister site CityMetric.
The portfolio reaches more then 5 million users per month.
2THE PRIVATE JET LIFESTYLE
THE PRIVATE JET MARKETThe Spend on Luxury Brands
89%Purchase fine jewelery, spending an average of
$248,000 per year
32%Purchase luxury watches,
spending an average of $147,000
90%Purchase fashion/
accessories, spending an average of $117,000
65%Stay in a hotel/resort
for leisure, spending an average of $157,000
73%Use a hotel/resort for
meetings events, average spend $224,000
28%Rent a villa/chalet per year,
spending an average of $168,000
21%Take a cruise per year,
spending an averag of $138,000
30%Purchase fine art per year,
spending an averageof $1,746,000
85%Purchase wine or spirits
per year, spending an average of $29,000
85%Are planning to acquire a new vehicle in the next 24 months. They own or lease an average
of 4.4 luxury vehicles
90%Are always looking for new financial advice
75%Make home improvements,
spending an averageof $542,000
They own
2.5primary homes valued
at $2 million.
59%Stay at a spa per year spending an average
of $107,000
17%Take an experiential trip
per year, spending an average of $98,000
3THE PRIVATE JET LIFESTYLE
ELITETRAVELER.COM USERSAND THEIR SPEND
EliteTraveler.com users upload their recent purchases to the websitebased on EliteTraveler.com recommendations.
Mr. D. K. of Birmingham, MI spent $120,000 on a Range Rover Supercharged Autobiography.
Mr. A. E. from Lincolnshire, UK spent $11,000 on a Hublot “Big Bang” watch.
Mr. M. R. of the Hague, Netherlands spent 10,000 euros on Brioni suits and ties, and a coat.
Mr. S. A. of Jal El Dib, Lebanon, spent $38,000 on an Audemars Piguet Offshore Rose Gold Watch. He also purchased a Royal Oak Offshore Special Edition and a 4-carat diamond ring.
Mr. A. S. of Hollywood, CA spent over $500,000 on an apartment at the W Hollywood Residences.
Mr. A. B. of Geneva, Switzerland spent 15,000 Swiss Francs($12,900) on a Roland ItenR8 Authentic Sport belt buckle.
Mr. S. M. from Mumbai, India spent $9,000 ona David Yurman gold and diamond bracelet.
Mr. J. B. of Salt Lake City, UT spent over $100,000on first-class tickets to South Africa for his familyon board Lufthansa.
4THE PRIVATE JET LIFESTYLE
THE PRIVATE JET MARKET A Global Audience On The Go With the average private jet user taking 41 private jet trips per year,EliteTraveler.com is accessed globally across multiple platforms.
EliteTraveler.comDevice Access
35%39%
26%
DESKTOP
TABLET
MOBILE
5THE PRIVATE JET LIFESTYLE
ELITE TRAVELER ONLINE STATISTICS
EliteTraveler.com reaches more UHNWI’s than any of its competitive set.
EliteTraveler.com
Unique visitors per month 489,146
Page views per visitor 5.88
Page views 2,876,178
Bounce rate 34.22%
Average session duration 00.02.58
Source: Google Analytics
6THE PRIVATE JET LIFESTYLE WEBSITE
ELITETRAVELER.COM SOLUTIONSMICROSITEEliteTraveler.com can offer you a full microsite online. This site will include a minimum of 12 pieces of native content per year and will be highlighted on the main or secondary navigation, highlighting your your product or service tothe UHNWI.
SITE SKINSThis option offers a fantastic way to dominate EliteTraveler.comover short periods of time is through a site skin. Site Skins mustbe over 1 week in duration.
2015 results GAllerY interviews & quotes infoGrAphics Discover previous results
FRANCEFRANCE
Native Content on France
Starting Price: $30,000 per year Starting Price: $15,000 per week(based on a minimum of 500,000 page impressions)
7THE PRIVATE JET LIFESTYLE
ELITETRAVELER.COM SOLUTIONSNATIVE ADVERTISINGIf you are looking at getting your brand featured on EliteTraveler.com then native advertising combined with a promoted tweet to 26k followers offers a superb opportunity to get your brand or product showcased to the private jet market. Each article includes 400 words supplied by the client with 2 pictures.Starting Price: $3,000 per article per year
CRM CUSTOM EMAIL BLASTA custom email blast offer you the exclusive opportunity to access the Elite Traveler database of 16,000 private jet users with your own tailored message. This email can even be linked to your own product or website.Starting Price: $5,000 per email
VIDEOSIf you are looking at promoting your brandusing video the Elite Traveler can incorporateyour video into pages within the website aswell as on Elite Traveler TV. These videos canbe targeted by content or by the locationof the visitor.Starting Price: $15,000(based on a minimum of 300,000 page impressions)
ROS BANNERSBanners can be booked across the websiteand offer the lowest cost price per view. These banners, like video, can be targetedby content or the location of the visitor.Starting Price: $15,000 per month.CPM rates start at $15. (based on a minimum of 1,000,000 ad impressions)
8THE PRIVATE JET LIFESTYLE
AD SPECIFICATIONS
Ad Unit Name Mandatory Size Corresponding Mobile Size
MPU 300 x 250 300 x 250
Double MPU 300 x 600 300 x 600
Leaderboard 728 x 90 300 x 100
Super Leaderboard 970 x 90 300 x 100
Billboard 970 x 250 300 x 100
Portrait Ad 300 x 1050 300 x 1050
Site Skin 1280 x 340 N/A
9THE PRIVATE JET LIFESTYLE
CONTACT US
Greg P. LicciardiVP, Associate Publisher Multimedia
Direct line: +1 646-439-1028 Mobile: +1 917-539-9043 Email: [email protected]
708 Third Avenue, 10th Floor, New York, NY 10017