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The Private Equity Play Mike Lorelli

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The Private Equity Play

Mike Lorelli

2

Your Pride Vs. Their Need

Your Pride:

“Action oriented executive with 21

years leadership experience with

Fortune 500 Allied Chemical.”

3

Your Pride Vs. Their Need

Your Pride:

“Action oriented executive with 21

years leadership experience with

Fortune 100 Allied Chemical. ”

Their Point-of-View:

“21 years! Ugh! We want to exit in

Year 4. . . Year 7 max. Please get

this Rip Van Winkle out of my

sight!”

“He probably takes 10 years to

figure out what Amazon or EF

people do in 3 years!”

4

Your Revised “Pride”

Your Pride:

“I’m a Fortune trained leader

that has made a step change

in the EBITDA CAGR,

in every assignment."

5

Your Revised “Pride”

Your Pride:

“I’m a Fortune trained leader

who has made a step change

in the EBITDA CAGR

in every assignment."

Their Read:

“Jesus!!!” Here comes my bonus!”

Trump, please don’t tax carried

interest!” This is our guy!

6

Agenda

➢ History

➢ Returns

➢ Where is the money coming from?

➢ Terminology

➢ The p.e. model

➢ p.e. compensation

➢ Results and Performance Measures

➢ ‘The Funnel’

➢ Management Compensation

➢ The p.e.’s Plan

➢ The right mindset when dealing with private equity

➢ Importance of a good LinkedIn profile. . . you want to hear about good searches

➢ Tips to drive ‘p.e. stickiness’ and your personal ‘hits’

➢ Don’t forget about Board roles

7

EBITDA

Earnings Before:

• Interest

• Taxes

• Depreciation

• Amortization

8

Stages

Idea Up & Running Mature

VC PE

• Trailing EBITDA

9

Worse than real estate brokers in Darien, CT

▪ 1977: Kohlberg, Kravis, and Roberts leave

Bear Stearns, forming KKR

▪ 1978: 80 ‘Leveraged Buyout Groups’ in US

▪ 2017: Estimated 2,700 around the world

1,700 U.S.

10

Value Creation

100% Value Creation

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

18%

31%

51%

22%

36%

46%

39%

32% 25%

Leverage era (1980s) Multiple Expansion

era (1990s)

Earnings growth

era (2000s)

Operational improvement

era (2010s)

Operational improvement Multiple arbitrage Leverage

Valu

e C

reati

on

11

WSJ: “Buyouts Leave Simmons Little Rest”

12

Terminology

▪ The providers of capital: Limited Partners, or LP’s- who are they?

▪ The fund manager: General Partner, or GP, or p.e.

13

Returns Well Out-Performed S&P

14

Percentage of Capital by LP typeLBO Funds

15

16

The “Vintage Year”

17

Many ways to categorize the 1,700

▪ By size• Large $1 billion+ revenues

• Mid-market > $150 million

• Small < $150 million

▪ By sector specialty• Health care

• Consumer

• QSR

• IT

• Financial services

• etc.

▪ Net-net, sector first; and mid-market; not lower or upper

18

Excellent

19

Don’t un-necessarily limit where you can play

20

Top Fund Managers

Rank Firm City Capital ($Millions)

1 TPG Capital Fort Worth (Texas) $50,553

2 Goldman Sachs Principal Investment Area New York $47,224

3 The Carlyle Group Washington DC $40,540

4 Kohlberg Kravis Roberts & Co. New York $40,215

5 The Blackstone Group New York $33,418

6 Apollo Global Management New York $33,813

7 Bain Capital Boston $29,402

8 CVC Capital Partners London $25,068

9 Hellman & Friedman San Francisco $17,200

10 Apax Partners London $16,637

11 Warburg Pincus New York $15,000

12 Cerberus Capital Management New York $14,900

13 Advent International Boston $14,519

14 Permia London $13,572

15 Oaktree Capital Management Los Angeles $13,045

16 Tera Firma Capital Partners London $12,249

17 Providence Equity Partners Providence (RI) $12,100

18 Clayton Dubilier & Rice New York $11,404

19 Charterhouse Capital Partners London $11,268

20 Teacher’s Private Captial Toronto $10,758

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Top 12 p.e. Investors in 2016

22

The LBO model

▪ Purchase

• 7.0 X $90m = $630

• Cash 270

• Debt 360

▪ Sale• 8.0 X $141m = $1,130

• Debt 320

• Proceeds 810

23

The LBO model

▪ Purchase

• 7.0 X $90m = $630

• Cash 270

• Debt 360

▪ Sale• 8.0 X $14.1m = $1,130

• Debt 320

• Proceeds 810

= 3.0 X cash-on-cash

The p.e. / L.P Model Pelosi 2008 Fund

2008 2009 2010 2011 2012 2013 2014 2015 2016

A

B

C D

E

F

GH

IJ

F

E

DA

B

C

Sale

Purchase

25

The p.e. / L.P Model Pelosi 2008 Fund

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

A

B

CD

E

F

GH

I

J

F

E

DA

BC

Sale

Purchase

Invest Harvest

26

Multiples Continue to Rise

27

‘Add-Ons’ now 64% (!)

28

p.e. Compensation

▪ 2% of managed capital

• pays salaries, rent, and nominal bonuses

▪ Pay back LP’s 100c on the dollar, then . . .

▪ 20% carried interest from profits on distributions

▪ Then, balance to LP’s in proportion

29

Performance Measures

Good Great Awesome

▪ IRR 20% 28% 33+%

▪ Cash-on-cash return 2X 3X 5+X

▪ Hold period 8+ years 6 years 3- years

30

Buyout Fund Sample

Partnership/Year

Capital

Committed (M)

Capital

Cont. (M)

Dist. As of

(M)

Net IRR

As of (%)

Oregon State Treasury 12/31/16 12/31/16

2000 Riverside Capital Appreciation Fund/2000 $50.0 $46.3 $73.1 22.1

2003 Riverside Capital Appreciation Fund/2003 $75.0 $77.4 $47.1 15.3

Apollo Investment Fund VI LP/2006 $200.0 $223.1 $57.5 3.1

Aurora Equity Partners III LP/2004 $50.0 $53.0 $20.8 17.7

BCI Growth V LP/1999 $75.0 $72.9 $27.2 -8.7

Castle Harlan Partners IV LP/2002 $100.0 $102.3 $109.8 17.3

CVC Capital Partners Asia Pacific II LP/2005 $100.0 $122.4 $38.3 -6.2

Diamond Castle Partners IV LP/2005 $100.0 $71.3 $16.1 -4.5

Endeavor Capital Fund III LP/2000 $25.0 $24.5 $43.7 28.9

Fenway Partners Capital Fund III LP/2006 $50.0 $53.9 $19.6 -4.9

Hicks Muse Tate & Furst Europe Fund LP/1999 $99.3 $116.8 $196.9 21.7

KKR European Fund LP/1999 $400.0 $532.3 $778.8 19.3

KKR Millennium Fund LP/2002 $1,000.0 $1,308.8 $1,064.2 17.9

Lion Capital Fund I LP/2004 $99.8 $108.8 $117.2 26.5

Oak Hill Capital Partners II LP/2004 $100.0 $105.8 $15.7 6.8

Parthenon Investors III LP/2005 $100.0 $67.8 $8.7 1.7

Rhone Partners III LP/2006 $100.0 $65.4 $11.5 5.8

TPG Partners III LP/2000 $300.0 $284.5 $571.9 24.5

HarbourVest Partners 2004 Direct Fund/2004 $75.0 $74.1 $21.1 11.1

31

A typical 10 company fund result

▪ 2 out-of-the-park

▪ 1 triple

▪ 2 doubles

▪ 3 singles

▪ 2 the bank took the car keys

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The Funnel

300 teasers

100 books

7 LOI’s

2 due diligence

1 close

20 Meetings with Mgmt

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Who the p.e. wants to meet

Job Seekers

Deal Resource

Thesis-Driven

Deal Exec

Target-

Driven Deal

Exec

Source: Andy Thompson, Notch Partners

34

Management Compensation

Base Bonus Equity

▪ CEO $200K - $450K 50-75% 5.0% equity*

▪ CFO/COO 125K - $275K 40-50% 1.5% equity

▪ CMO 125K- $225K 25-33% 1.0% equity

▪ * and opportunity to co-invest

The Deal

Project NTL Sept 1st, 2007

Offer: $55 million for 75% of the company + $34 million debt, implies $107 million

Bank Adj. +$4.0 excesses 2006 EBITDA

2007 Adjusted EBITDA 12,744 16,744 Sources Debt Multiple

EBITDA Multiple 8.4x 6.41x Debt Financing 58,000 3.46x

Offer Price 107,333 107,333 new p.e. Equity 35,000 2007 2008 2009 2010

Company Debt 34,000 34,000 Total Sources: 93,000 EBITDA 12,744 17,840 23,700 29,300

Current Equity 73,333 73,333 Interest @ 12% (6,553) (5,645) (4,450)

Uses Taxes % 40% (4,515) (7,222) (9,940)

Payment to 5 owners 55,000 Capex (2,500) (2,500) (2,500)

Current Owner Proceeds 55,000 Refinancing of Debt 34,000 Debt Pay (6,788) (8,333) (11,591)

Estimated Fees and Expenses 4,000 Cash Flow 0.0 0.0 0.0

new p.e. $ 35,000 75% Total Uses: 93,000

Equity Rollover 11,667 25% Cash 0 0.0 0.0 0.0

Total Post-Deal Equity 46,667 100.0% ? equity Debt 58,000 51,212 42,877 31,286

196,039 Year 3 Ownership Net Debt 58,000 51,212 42,877 31,286

Management: of 15.0 pts 2.5%now 2011 new p.e. 63.8%

Mike Lorelli 0.0550 672 10,782 Current Owners 21.3% Exit EV 142,720 189,600 234,400

CFO 0.0300 367 5,881 Immediate skin in game 2.5% Exit Equity 91,508 146,723 203,114

EVP 0.0200 244 3,921 3 year option program 12.5% Equity to p.e. 58,336 93,536 129,485

V.P. and GC 0.0220 269 4,313 100.0% Equity to 5 owners 19,445 31,179 50,920

R&D 0.0060 73 1,176 Total cash to 5 owners 74,445 86,179 105,920

Sub. GM 0.0060 73 1,176 p.e. cash

CMO (new hire) 0.0060 73 1,176 IRR (5 years)

VP Supply Chain (new hire) 0.0050 61 980 Exit multiple 8

Total Management 0.1500 1,833 29,406

36

The Private Equity vs. Traditional C-level

▪ Greater emphasis on time (driven by Hold Period)

▪ Tenure can be compared to ‘the half-life of uranium’

▪ Better fits are executives who:

• Exhibit “Jack be nimble, Jack be quick” temperament

• Be a Jack-of-all-trades

• Work on scare resources

– you may be making the run to Staples for supplies today

– you write the Strategic Plan (no Corporate Staff)

• Love tight quarters

– You may be sharing a pillow some nights with the p.e’s Deal Team

37

Carried Interest . . .

38

Bain: The Good News

39

Bain: The Black Eye

The Trades

41

The Importance of a Killer LinkedIn Profile

▪ 50% of candidates are

found via LinkedIn

▪ Or they will at least check you

out!

Below Average

Slightly Above Average

Above Average

Very Good

Excellent

OutstandingKiller

You don’t exist!

You are 1 of 5,000

You are 1 of 2,000

You are 1 of 1,000

You are 1 of 500

You are 1 of 100

480 million LinkedIn members

You are 1 of 200

43

The Prime Pieces of Real Estate

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Keywords

▪ • EBITDA growth

▪ • Revenue Acceleration

▪ • Margin Enhancement

▪ • Multiple Expansion

▪ • Deal Origination

▪ • Topgrading

▪ • New Channels/Markets

▪ • International Expansion

▪ • CEO

▪ • Global Footprint

▪ • CXO

▪ • Lean Manufacturing

▪ • Turnarounds

▪ • Exit Strategies

45

ps Be thinking about your Board roles

▪ It’s never too early

▪ Get on one serious (well paying) Board by your late 40’s

▪ You should be on two by your mid 50’s

There is an effort and work plan involved:

www.fasterlandings.com/

“Landing Board Seats” tab

46

Lots of Private Equity Board Opportunities

▪ In the US:

• 3,600 public companies X 7 = 25,200 outside directors

• 16,821 private equity companies X 2 = 33,000 outside directors

47

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Visit www.linkedin.com/in/mikelorelli

Mike Lorelli

(203) 253-1238

[email protected]

Thank You! Questions?

50

Michael K. Lorelli15 Norman Lane

Darien, CT 06820

Office: 203 655-2444

FAX: 203 655-6916

Email: [email protected]

Website: www.Lorelli.net

www.LinkedIn.com/in/MikeLorelli

http://www.gplus.to/MikeLorelli

Mike Lorelli’s 30-year career spans a wide range of consumer products and services, and

B2B categories, with responsibilities for both domestic and international units. His years as a

line-operating manager have been with Fortune 100 companies: PepsiCo and Bristol Myers

Squibb. For the last 14 years, as CEO, he has led revitalizations and turnarounds for private

equity firms. For example, Dr. John Rutledge, Chairman of Rutledge Capital, will say:

“I would invade China with Mike alone in a rubber boat.” He is presently An Operating

Partner at Falconhead Capital, and Executive Chairman of the Board, Rita’s Franchise

company, the nations leading Italian Ice and frozen custard chain.

Mike has also led CEO engagements for Riverside Company, Rutledge Capital, and

Pouschine Cook Capital.

Mike’s assignments at PepsiCo included CMO for PepsiCo’s beverage sector, President of

Pepsi-Cola East, a $1.5 Billion operating company, and President for Pizza Hut’s

International division where he led a “global or bust” charge, resulting in expanding the

Company’s presence from 68 to 92 countries, surpassing McDonalds in country count.

During his PepsiCo tenure, he is given credit for authoring the soft drink company’s “Big

Event Marketing” strategy, which coupled the product with leading- edge events in

entertainment, sports, consumer electronics, movies and home video.

Mike holds a Bachelor of Engineering degree in Industrial Engineering from New York

University, and an MBA in Marketing from NYU’s Stern Graduate School of Business. He has

traveled to 58 countries, is an avid runner, claims to excel at no sport, is an active private

pilot, member The CEO Trust, former member of YPO, and author of the childrens’ best-

seller “Traveling Again, Dad?” with profits donated to childrens’ charities. Mike is also a

Director of CPKelco.. He holds a Masters Professional Director Certification from The

American College of Corporate Directors, and is also an NACD 2011 Masters Governance

Fellow. He is also a registered speaker with Vistage International.

Leading The World In Burn Care

Michael K. Lorelli