the presidency and social media iabc may 2009
DESCRIPTION
IABC NSW Presentation on Barack Obama and social mediaTRANSCRIPT
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The Presidency & Social Media
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an unlikely story
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tonight we gather to affirm
the greatness of our nation.“ ”July 27, 2004
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nobody was looking for obama
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political change
cultural change
social change
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this is
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image overtakes word
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Tactic Outcome
E-mail 13 million people on the e-mail listReceived 7,000 variations of more than 1 billion e-mails
Donors 3 million online donorsContributed 6.5 million times
Social networks 5 million "friends" on more than 15 social networking sites3 million friends on Facebook alone
Web site 3.5 million monthly visitors to MyBarackObama.com
2 million user profiles with 400,000 blog posts
35,000 volunteer groups that held 200,000 offline events70,000 fundraising hubs that raised $30 million
Video Nearly 2,000 official YouTube videos
Watched more than 80 million times, with 135,000 subscribers442,000 user-generated videos on YouTube
Mobile 3 million people signed up for the text messaging program
Received five to 20 messages per month
Phone calls 3 million personal phone calls placed in the last 4 days of the campaign
content goes viral
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from there to here,
from here to there,
funny things are everywhere!
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one
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there is no there
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build things where people are,
not where we want them to be.
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500+Facebook Groups
16Official Social Spaces
1MyBarackObama.com
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(official)
1,110
MyBarackObama
930
(“1M Strong”)
587
Black Planet
490
MySpace
415
You
Tube
62
Mi
Gente
54
46
Glee
2
75% of the community
exists “out there”
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from destination to distribution
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two
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brand is elastic
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from brand policeto brand host
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consistent, but not the same
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“”
together we will begin the next great chapter in
the american story with three words that will ring
out from coast to coast, from sea to shining sea...
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“ ”you’re into border security…
let’s break this border between you and me.
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three
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it influences our behaviour
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and started producing it
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anyone can influence
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in a connected world, power shifts
to those best able to connect.HOW, by Dov Seidman
“”
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lastly
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social is not “emerging”
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even if you are
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so evolve
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thanks. i’m blogging this.
www.twitter.com/PercepCounsel