The Power to Persuade Building knowledge and Capacity

for Policy Change

Seven principles

(and a really good book)

Jennifer DoggettAugust 2013

Get some perspective

Know your audience

Understand the politics

Solve their

problem (not

yours)

Perfect your pitch

What problem am I solving?

Why is this the best solution?

What does success look like?

Make friend

s

…or at least try to neutralise enemies!

Tell a story

Principles

1. Get some perspective2. Know your audience3. Understand the politics4. Solve their problem5. Perfect your pitch6. Make friends7. Tell a story