the power of your brand allan bonsall. without a customer, you don’t have a business
TRANSCRIPT
The power of your brand
Allan Bonsall
Without a customer, you don’t have a business
“The only valid definition of business purpose is to create a customer.”
What is a brand?
BRANDS ARE
RELATIONSHIPS MEASURED
BY LOYALTY.
What is a brand?
TRUST
Powerful brands work because customers want to come back, not because they have to!
WiiFM
Are you about DRILL BITS, or HOLES?
“When it leaves the factory it’s lipstick. When it reaches the department store its hope.
Powerful brands are about understanding your customer better than the competition…
making a promise they can trust, and then delivering on the promise
Moment of Truth
STARTFINISH
Moment of Truth
Moment of Truth
BrandCycle