the power of visuals
TRANSCRIPT
The essential ingredientevery agency needs
MOST AGENCIES ALREADY
THOROUGHLY PER EXISTING MARKETING RECIPES
& ARE PSYCHOLOGICALLY WIRED TO PREFER
IT AS PART OF A HEALTHY SENSORY DIET
of marketers believe visual
material plays a crucial role
in their strategies
DIG IN
PEOPLE MARINATE
of all sensory receptors
dress the EYES
of the information the
senses serve is processed
by the BRAIN
of information sent to
the brain is V I S U A L
VISUALS
FASTER
ARE SOAKED
THAN TEXT
A PINCH OF THIS OR THAT
of what they see
of what they read
of what they hear
Agencies that season posts with images scoop
higher engagement than posts spread with only text
Visual content garnishes 94% more views than nonvisual content
Social media users share visuals 40X more than text
And they share and like infographics 3X more than nonvisual content
94% 40X 3X
Visual-based social media platforms are on the rise
INSTAGRAM, TUMBLR & PINTERESThave increasingly kneaded users, now considered
the fastest-growing social media platforms
FOUNDATION OF ACTIVEUSERS HAS RISEN
PHOTOS ONTO INSTAGRAM DAILY
USERS POUR80 MILLION
Visuals even sweeten agencies’ social interactionson Facebook & Twitter
In the future, visuals will only continue to be themagic ingredient in agencies’ social media recipe
PH
OT
OS
VID
EO
S
TWEETS WITHVISUAL ELEMENTS
VISUAL POSTS
THICKEN
WITH AGENCIES BY
INTERACTION USER
squeezed the largest share of retweets
BY 2018
of communicationsis set to be solely visual
of internet tra�c will bepoached by visual content
TAKE A BITE
WHIP UP
ATWE BELIEVE THAT THE FUTUREBELONGS TO AGENCIES WHO
marketing strategies heavywith visual ingredients
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http://yfsmagazine.com/2015/10/06/5-ways- interact ive- infographics-can-boost-sales/
http://blog.hubspot.com/market ing/visual-content-market ing-strategy
http://www.sl ideshare.net/ethos3/your-business-needsvisualcontent infographicbyethos3-30810350
http://www.massplanner.com/10-types-of-v isual-content-to-use- in-your-content-market ing/
https://blog.k issmetr ics.com/visual-content-you-need-to-use- in-your-market ing-campaign/
http://www.cmocounci l .org/ images/uploads/297.pdf
http://www.inc.com/larry-k im/visual-content-market-
ing-16-eye-popping-stat ist ics-you-need-to-know.html
http://blog. instagram.com/post/129662501137/150922-400mil l ion
SOURCES
ETHOS3 TODAY!
MARK WARNERDirector of Business Development
615.557.2352
,