the power of the digital us: obama and beyond
DESCRIPTION
These are the slide from a talk by Mary Joyce, the Obama campaign's New Media Operations Manager, given at the re:publica blogger conference in Berlin, April, 2009.TRANSCRIPT
Image: Blogpresobama’s Blog
Hi, re:publica!
and why am I here?
Mary Joyce
Who am I
Obama for America
New Media Operations Manager
Co-Founder
New Media Operations Manager
DigiActive.org
Co-founder
Obama for America
New Media Operations Manager
Co-founder
PrincipalZapboom Consulting
Obama for America
DigiActive.org
The Power of the
Digital Us: Obama & beyond
Question:
episode in “Web 2.0” politics,
If Obama is the most recent
where did we begin?
In the beginning,
Image : striatic (Flickr)
there was the blogger.
In the beginning,
Image : striatic (Flickr)
there was the blogger.
Political power comes from individual
expression.
But bloggers can only make
Image : striatic (Flickr)
change when their readers act.
Image : adactio (Flickr)
Image : striatic (Flickr)
We gain power whenwe come
together.Images : Barack Obama (Flickr)
Image : striatic (Flickr)
The Digital Us
that’s the power of
Here are Exampl
esof how the Obama campaignused the
power of
3
The Digital Us
<
Example 1: Attention
Old Media
New MediaNew
MediaOld Media
Internet
Old Media
New Media
Example 1: Attention
<
Facebook Group:
Old Media
New MediaNew
MediaOld Media
Internet
1 Million Strong for Barack Obama
<
Example 1: Attention
Old Media
New MediaNew
MediaOld Mediajoin
join
<
Example 1: Attention
Old Media
New MediaNew
MediaOld Media
<
Example 1: Attention
Old Media
New MediaNew
MediaOld Media
news story
<
Example 1: Attention
Old Media
New MediaNew
MediaOld Media
news story
news storynews story
Example 2: Fundraising
supporter
$
supporter
supporter
$$
supporter
$
supporter
supporter
$$
Example 2: Fundraising
$500 Million
370 Million Euros
supporter
$
supporter
supporter
$$
Example 2: Fundraising
$500 Million
370 Million Euros
Micro-donations
Example 2: Fundraising
instead of
small donations from many
Big donations from few
Example 2: FundraisingHow does this shift
power?ordinary people
NOT the rich
Example 2: Fundraising
ordinary people
NOT the rich
How does this shift power?
last
example
Example 3: Mobilization
Obama web site
MyBO
MyBO Social Network
Obama web site
MyBO
MyBO Social Network
Obama web site
MyBO
MyBO Social Network
Obama web site
MyBO
MyBO Social Network
Obama web site
MyBO
MyBO Social Network
Obama web site
MyBO
MyBO Social Network
Obama web site
MyBO
MyBO Social Network
Obama web site
MyBO
MyBO Social Network
Obama web site
MyBO
Obama web site
request
request
MyBO
Example 3: Mobilization
Obama web site
MyBO
invite
invite
Example 3: Mobilization
Obama web site
MyBO
plan
plan
Example 3: Mobilization
But it’s not just the
Obama campaign,
the Digital Power of Us
is global.Image : University of Melbourne
international protestsorganized through Facebook
Images : Indymedia
Burma
international protestsorganized through Facebook
Images : Indymedia, AFP
Burma
Morocco
international protestsorganized through Facebook
Images : Indymedia, AFP, José Antonio Rivas
Burma
Morocco
Colombia
And there’s more…
Images : Indymedia
Kenyan mobile crisis maps
And there’s more…
Images : Indymedia
Kenyan mobile crisis maps
Telemediengesetz wiki
And there’s more…
Images : Indymedia
Kenyan mobile crisis maps
Telemediengesetz wikicorruptione-petition
inAzerbaija
n
You don’t need money to use
You need good strategy
the Power of the Digital Us.
and a compelling cause.
Question:Does digital technologymakes us more
powerful?
Yes,technology brings us
togethermore cheaplymore quickly
more internationally than ever
before.
Question:
Will the Power of the Digital Us
fundamentally shiftglobal power structures?
That’s a question for
the Digital Us
to answer.
Image: Jim Young (Reuters)
Thanks!