the power of swot analysis
DESCRIPTION
This week on The World of Internet Marketing our host Jonathan Goodman discusses the Halyard Consulting SWOT Analysis, which looks at a companies online strengths, weaknesses, opportunities, and threats. Some of the information covered includes root domain competitor data, Alexa ranking, top pages based on page authority and social media, as well as linking domains. These findings are then compared to a companies top three competitors with a detailed summary and overall observations and suggestions for project objectives. ======================================= Jonathan Goodman - Halyard Consulting http://halyardconsulting.com Facebook: https://www.facebook.com/halyardconsulting Twitter: https://twitter.com/HalyardConsult Google+: https://plus.google.com/+JonathanGoodman/ YouTube: https://www.youtube.com/user/halyardconsult =======================================TRANSCRIPT
Halyard ConsultingThe Power of the SWOT Analysis
SWOT Analysis
● Identify Internal & External Factors Influencers ● Internal Factors
● Strengths● Weaknesses
● External Factors● Opportunities● Threats
Halyard SWOT AnalysisSlightly Different - Online Focused
Vocabulary
● Many Internet terms are foreign to the average business owner.
● Canonicalization - Occurs when web content has more than one possible URL.
● Domain Authority - A prediction model for how a website will perform in the search engines.
● Root Domain - The whole of the domain including all pages and subdomains.
● Sub Domains - Sections of the website indicated in the URL before the root domain. Ex. video.domainname.com
Root Domain Competitor Data
Alexa Ranking
Top Pages Based on Page Authority
Top Pages Based on Social Media
Linking Domains
Rinse & Repeat
● Analyze top three competitors.● Summary Detail● Overall Observations● Suggested Project Objectives
Contact Us
Phone: 800-641-9157Email: [email protected]: http://halyardconsulting.comFacebook: https://www.facebook.com/halyardconsultingTwitter: https://twitter.com/HalyardConsultGoogle+: https://plus.google.com/+JonathanGoodman/YouTube: https://www.youtube.com/user/halyardconsult