The Power Of

Subliminal

Messages

How To Integrate It In Brand Identity

If I were to broadcast the news “A logo died!” today,- Everyone would jump out at me

Now, if I announced that the brand was Apple,

- It would add even more fuel to the fire.

Why?

If I were to

broadcast a news today

A logo died!

Everyone would jump out at me

Why?

Because, it is not easy to erase what's been

configured into your brain subliminally. Because It’s not easy to erase what's been configured in your brain subliminally

How do subliminal messages leave such a lasting

impact?

How do subliminal messages leave such a lasting impact?

Subliminal perception is the unconscious awareness of stimulus.

We know a subliminal perception is the unconscious awareness of stimulus.

90 % subconscious

10 % conscious

And science has shown us how stimuli can trigger our reactions.

And science has shown us how stimuli can trigger our reactions.

The visual or auditory hidden messages that are embedded in design elements (form, color, brand name and slogan ) act with the subconscious level of the consumer to affect him.

Let’s define subliminal messages in the context of brand design

The visual or auditory hidden messages that are embedded in design elements act with the subconscious level of the consumer to affect him.

In this case, the stimulus is

provided by the subliminal

message in the logo, and the response is …

…brand…

…wait for it…

…loyalty!

In other words …

In other words…

Hidden Messages + Brand Design = Triggered Emotions

Hidden Messages

+

Brand Design

=

Triggered Emotions

Many brand designers don’t have a clue about how subliminal messages

affect consumer behavior.

It is, however, easier said than done.

First though, let’s identity the impact of subliminal messages.

1. They create familiarity with the brand.

2. They enrich the aesthetic value of the brand.

3. They enhance the communication and persuasion functions of the brand.

If your subliminal brand message

triggers a buying decision …

Convinces the consumer to make a purchase decision

based on unconscious beliefs,

then that’s a victory for your brand.

The trick is to convince consumers to buy your brand’s

products and services even though they don’t know why.

You can do it too!

In four easy ways. Use:1. Form2. Color

3. Slogan4. Brand Name

To deliver a hidden message through your brand

identity.

In four easy waysForm

Color

Slogan

Brand Name

In four easy ways

To deliver a hidden message through your brand identity.

Using Form

A map in a logo that blends perfectly with a yoga pose.

Because Yoga Australia personalized the logo,

and now its known across continents.

Such is the power of subliminal messages.

Using Color

• Take Baskin Robins for example.• The pink color represents the number 31 which is the

amount of ice cream flavors offered by the brand.

The pink color represents the number 31

which is the amount of ice cream flavors offered by the brand.

Now that the brand has a stronghold, nobody can forget BR.

Why not?

Because the amazing 31 flavors are worth remembering!

Using Brand Name

Sony VAIO integrates a complicated idea in a simple way.

The curvy V and A actually indicate an analog wave or a signal. The I and O represent the binary digits, 1 and 0.

It’s totally out of the box, and perfectly complementary for the

business model.The subliminal message is crisp and

clean.

Using Slogan

Consider LG -The slogan goes: Life’s Good

The logo is an emoticon, a smiley face.At first, they used the slogan with the logo.

But not anymore!

Can you guess why?

Because the message is now integrated into their audience’s subconscious mind.

You need a logo with subliminal messages to represent your brand,

because then,

the logo never truly dies!

So there you go …

The next time you hear a logo has died, you will know exactly what killed it.

For more ways to create logos, follow our blog.