the power of social media in fostering knowledge sharing
TRANSCRIPT
NÓRAOBERMAYER‐KOVÁCS,PHD
THEPOWEROFSOCIALMEDIAINFOSTERINGKNOWLEDGESHARING
7th EuropeanConferenceonIntellectualCapital‐ ECIC2015Cartagena,9‐10April2015
DeterminingthecharacteristicsofusingSocial
mediatechnologiesasknowledgesharingtools.
Mainobjective
Organizationalknowledgesharing
Socialmedia
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„OrganizationalknowledgesharinginHungary2013/2014”
Web‐based,quantitativeresearch Datacollection:2013‐2014 Organizations:299 Respondents:whitecollarworker,middlelevelandtopmanagers Sample:OrganizationsoperatinginHungary Statisticalandeconometricalanalyses
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10% 10%
24%55%
Microbusinesses(<10employees)Smallbusinesses(<50employees)Medium‐sizedenterprises(<250employees)Largecompanies
46%54%
Hungarian‐ownedcompany
Domesticsubsidiaryofaforeigncompany
Numbersofemployees Ownership
Organizations
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0% 20% 40% 60% 80% 100%
Theorganizationhasknowledgemanagementstrategy
Theorganizationhassuchprogram,initiativeorprojectwhichsupportsknowledgesharing
Theorganizationrecognizesknowledgeasastrategicasset
37%
46%
77%
37%
69%
81%
2013/2014 2005/2006
Knowledgemanagementstrategiesandinitiatives
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TheEXISTENCE ofexternal(availablethrough
company’snetwork)knowledgesharingtechnologies/practices.
TheUSAGE ofexternaltechnologies/practicesforknowledgesharingduring
workorforprofessionaldevelopment.
Organizationalknowledgesharingtechnologies/practices
9/2110/23
0% 20% 40% 60%
Externalpresentationsharing(e.g.SlideShare)
Externalgroupware(e.g.GoogleDocs)
Externalvideosharing(e.g.YouTube)
Professionalblog
Externalinstantmessagingservice(e.g.Skype,MSN)
Externalsocialnetworkingservice(e.g.Facebook,LinkedIn)
PossibilitytotakepartinexternalCommunitiesofPractices…
24%
30%
33%
33%
41%
56%
59%
Externalknowledgesharingtechnologies/practices(existence)
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0% 10% 20% 30% 40% 50% 60% 70% 80%
Externalpresentationsharing
Externalvideosharing
Professionalblog
Externalgroupware
Externalinstantmessagingservice
PossibilitytotakepartinexternalCommunitiesofPractices
Externalsocialnetworkingservice
66%
72%
72%
76%
77%
79%
79%
Externalknowledgesharingtechnologies/practices(usage)
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Externalcommunitiesofpractices(CoP)
Onlineportalsthatfacilitategroupmeetingsinvariouslocalitiesaroundtheworld.Peoplearecontactingwithothersgenerallywiththeprofessionalaim.
Discussprofessionalproblems:groupofactivepractitionerscanprovideawaytosharebestpractices,askquestionsandprovidesupportforeachotheroutsidetheorganization.
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Externalsocialnetworkingservice
Facebookenablesforacommunitytocreateaprofile(andtopicgroups)withtheaimtoshareinformation/knowledgetothefollowers(partners,customers).
LinkedIncanbeaperfecttoolforfindingexperts.
Communicationcanbeencouragedtosupportproblemsolving:iforganizationneedsanexpert,youcansearchonLinkedIntofindtherightperson.
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Externalinstantmessagingservice
Onlineconferencetool,whichcanpromotetheinstantcommunicationandknowledgesharingbetweenthecommunitymembers.
Atinternationalorganizationsnumerousnegotiationstakeplaceacrossnationalborders,andthesetoolsmeanamorecost‐effectivesolution.
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Professionalblog
Aninformationalsite,whichconsistsofposts.Weblogsarefocusingonpartners,employeesoreveryonewiththeaimtoshareinformationorknowledge.
Communicationbetweenemployeescanbeencouragedtosupportproblemsolving:iforganizationwantstosharespecificinformationtotheircustomers,apostcanbeplacedonablog.
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Externalvideosharing
YouTubeallowsuserstoupload,viewandsharevideos,anddisplayavarietyofindividualorcorporatemediavideo.
Convertpersonalknowledgetoorganisationalknowledge:participatingataconferenceandgivinganinterview,organizationscanusethevideoasamarketingtool,iftheyshareitwithpartners,customers,employees.
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Externalgroupware
GoogleDocs,asanexternalgroupwaresupportscollaborativecreationofknowledge.Itcanbeusedforsharingthedocumentswithoutsendingthemviae‐mails,butonlysharingthelinkofthedocument.
OthercommunitymemberswhohaveaccesstotheGoogleDocshaveachancetomodifythematerials.
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Externalpresentationsharing
SlideShareisaweb‐basedslidehostingservice.Userscanuploadpresentationsprivatelyorpublicly.Thewebsitecanbeusedforbusinessestoshareslidesamongemployeesmoreeasily.
SlideSharealsoprovidesuserstheabilitytorate,commenton,andsharetheuploadedcontent.
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ImplementSocialmediatechnologies
Establishthetermsandconditionsofusage
Communicatetheadvantages
Providetrainings
Developrewardsystem
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Suggestions
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