the power of procurement
TRANSCRIPT
The Power of Procurement
Meet the Panel
Toni LiquoriFounder and Executive Director
School Food Focus
Prem DurairajDirector of Food Systems and Research
Community Health Improvement Partners
Juliet SimsAssociate Program Director
Prevention Institute
Jennifer LeBarreDirector of Nutrition Services
Oakland Unified School District
Courtney CrenshawCA Regional Procurement & Engagement Coordinator
Health Care Without Harm
WHO WE ARE
School Food Focus is the national collaborative that ignites change in our food system by transforming the way school food is produced and purchased so that every child in the U.S. — regardless of income or race — has access to healthy school meals.
WE IGNITE CHANGEBy driving change in school food, we change our children’s future.
WE BRING EVERYONE TO THE TABLE
WE INSPIRE SCHOOL FOOD LEADERS
WE CONNECT SCHOOL DISTRICTS
WE COLLABORATE WITH FOOD PRODUCERS
WE ENGAGE GOVERNMENT
Juliet SimsAssociate Program Director
www.preventioninstitute.org
Childhood Obesity ConferenceJune 2, 2017
San Diego, CA
Advancing Health
Equity Through
Healthy, Sustainable,
and Just Procurement
@preventioninst
http://www.facebook.com/PreventionInstitute.org
Our definition of healthful
food is not limited to the
nutrients that a food
contains. Our definition
recognizes that healthful
food comes from a food
system where food is
produced, processed,
transported, and
marketed in ways that are
environmentally sound,
sustainable and just.
“
”http://preventioninstitute.org/sa/settingtherecordstraight.html
Health Equity
“Health equity means that every person,
regardless of who they are—the color of their
skin, their level of education, their gender or
sexual identity, whether or not they have a
disability, the job that they have, or the
neighborhood that they live in—has an equal
opportunity to achieve optimal health.”
Source: Braveman PA, et al. Health disparities and health equity: The issue is justice. 2011.
Framework for Evaluating the Impact of Food
and Activity Strategies
• Social marketing
• Healthy eating campaigns in
schools
• Signage encouraging
healthier options (e.g., taking
stairs instead of elevator)
• Community gardens
• Workplace design to
encourage incidental exercise
• School-based programs
focused on growing and
cooking food
• School cafeteria
policies restricting
unhealthy food
• Increase in PE time at
school
• Removal of vending
machines containing
unhealthy food and
drink at workplaces
• Social marketing
• Population-wide distribution
of healthy eating or physical
activity guidelines
• Mandatory food and nutrition
labeling
• Urban design to increase
green space and bike paths
• Regulate density of fast food
restaurants
• Restrictions on
marketing of
unhealthy food
• Food procurement
policies based on
nutritional standards
in government
settings
• Food reformulation
Agentic Agento-structural Structural
Micro
(schools,
worksites,
clinical, or
home)
Macro
(national,
state, or
community
level)
Degree of agency required to influence behavior change
Env
ironm
enta
l lev
el w
here
act
ion
is ta
ken
Source: Backholer K, et al. A framework for evaluating the impact of obesity prevention strategies on socioeconomic inequalities in weight. Am J Public Health. 2014; 104: e43-e50.
Where Does Sustainability Fit In?
Purchasing from local, sustainable farms
Compostable dishes and flatware
Fresh tap water
An Equitable Food System: From Farm to
Fork
PEOPLE
EQUITABLE OPPORTUNITY
Elements of Community Health
Education
Living wages & local wealth
Social networks & trust
Participation & willingness to act for the common good
Norms and culture
PLACE
What’s sold & how it’s promoted
Look, feel & safety
Parks & open space
Getting around
Housing
Air, water, soil
Arts & cultural expression
Los Angeles Good Food Purchasing
Program
Redirected $12 million in
produce purchases to local
business
Generated more than 125 new,
well-paying food chain jobs
Los Angeles Unified School
District’s bread and produce
distributor, Gold Star Foods,
reformulated its products to
contain sustainable, California-
grown wheat
221 Oak Street
Oakland, CA 94607
Tel: (510) 444-7738
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Beyond Local: Values-Based Procurement
Presented by OUSD Nutrition Services Department
Jennifer LeBarre, Executive Director
June 2017
Values-Based Procurement History
• 2007- OUSD joined School Food FOCUS
• 2008-2009 – OUSD Nutrition Services launches Farm to School
• 2010 – OUSD Nutrition Services partnered with the Center for Ecoliteracy to conduct the Rethinking School Lunch Oakland (“RSLO”)
• 2012- OUSD acquires Oakland Fresh Produce Markets
Since 2007, OUSD Nutrition Services has prioritized school meal improvements and Farm to School.
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Values-Based Procurement History
• 2013- OUSD develops and implements California Thursdays in partnership with CEL
• Between 2014 and 2016 – OUSD increases local California produce purchases by 24% and almost $200K annually through a recipe development and staff training program.
• November 2017 – OUSD School Board adopts Good Food Purchasing Resolution.
Since 2007, OUSD Nutrition Services has prioritized school meal improvements and Farm to School.
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EVERY STUDENT THRIVES!
900 High Street, Oakland, CA 94601
Contact us for additional information Phone: 510-434-3334Email: [email protected]
Farm to Institution:Strengthening Local Food Systems
San Diego County Food Systems Landscape
• Rankings (https://www.sdfarmbureau.org/SD-Ag/Ag-Facts.php)
• 12th largest farm economy• More small farms than any other US county
(less than 10 acres)• Top producer of avocados and nursery crops
• Economy• 17th largest US economy
(https://en.wikipedia.org/wiki/List_of_U.S._metropolitan_areas_by_GDP)• 3.2 million people in county• San Diego is the 8th largest US city• Major institutions supporting Good Food
Movement
Challenges to Building Local Farm to Institution
• Growers• Producing quantities to meet mid-to-large market needs• Meeting legal and compliance requirements of buyers• Meeting transportation/logistics/processing
requirements of buyers
• Buyers• Higher local food pricing than status quo• Risk of working with new, small farmers• High transaction costs of working with small farmers
Key Point: Market is not yet catered to small farmers and connected enough to build local food systems
Local Approach – Create Sharing Platform
• Institutional Food Systems Support• Nutrition in Healthcare Leadership Team
• Farm to School Taskforce
• Cross-Institutional Food System Support• Farm to Institution Council
Key Point: Building momentum towards food system change requires collaboration, community engagement, and positive reinforcement
Local Approach – Provide Focused Support
• Working with Small Farmers• Capacity-building workshops, one-on-one
support
• Working with Institutions• Procurement bid workshops, one-on-one
support
Key Points: Small farmers do not have critical marketing and administration personnel of larger companies. Supporting these functions is key to CHIP’s approach. Institutions need support and confidence in shifting procurement habits to local preferences.
Local Approach – Build Market for Local Food
• Benevolent Brokering
• Good Food Rebate Program
• Good Food Showcase
Key Point: Without an established marketplace, it is critical to find alternative strategies to build market connections between local farmers and institutions.
Health Equity in Local F2I Approach
• Institutions• Replace unhealthy foods with local, healthy, sustainably-sourced foods
• Support behavior change activities (healthy food signage, school gardens, etc.)
• Provide community-wide access to healthy foods through institution-based strategies focusing on institutions with higher at-risk populations
• Local Economy• Increase demand and market linkage for healthy foods leading to increased supply
• Provide money back into local economy to support purchasing of healthier foods
A market connectivity approach to supporting local, healthy foods will result in greater access and consumption of these foods when focused on institutions.
Contact Information
Prem Durairaj
Director of Food Systems and Research
858-609-7962
Thank you!
ProCureWorks is a joint
initiative of School Food
Focus and Health Care
Without Harm
Influencing Market Opportunities through Cross-Sector
Procurement
ProCureWorks.
ProCureWorks is a joint initiative of School Food Focus and Health Care Without Harm. This cross-sector collaboration between school districts and health care systems catalyzes food system change through the prioritization, development, delivery and service of healthy, sustainable and regional food items in communities of high need across California.
TRANSFORMING THE FOOD SYSTEM
a new recipe for human and environmental health
1. Beef: 100% pasture-raised; organic; grass-fed; local
1. Grains: 100% whole-grain pasta; local
1. Poultry: NAE USDA PVP Certified; CA-grown
PRIORITY FOOD PRODUCTS
a new recipe for human and environmental health
• Fundamental differences across sectors
• Getting all facilities to purchase same product
• Working with smaller-scale food producers that are newer to food service sector
• Maintaining stakeholder engagement
CHALLENGES
a new recipe for human and environmental health
• Within our Food Product Guidelines, we defined farm/business ownership structure and size to be more specific about the values inherent in those terms and the values we seek when sourcing PCW products.
• Worked with Foster Farms to ensure USDA Process-Verified Program (PVP) Certification for their No Antibiotics Ever (NAE) Chicken Products
EARLY WINS!
a new recipe for human and environmental health
Combined purchasing power of ProCureWorks
6 California School Districts // 560 schools
8 California Health Care Systems // 55 hospitals
POWER OF PROCUREMENT
$100 million
a new recipe for human and environmental health
• Better access to more healthful, sustainable and/or locally-produced products at more affordable prices
• Opening pathways for small to mid-size companies that do not have access to the institutional market
• Pushing reform in larger companies that have control over institutional markets
• Institutional purchasers become more intentional about their purchasing
COLLABORATIVE PROCUREMENT
How Does Collaborative Purchasing Promote Equity?
a new recipe for human and environmental health
www.procureworks.org
a new recipe for human and environmental health
Audience Q&A
schoolfoodfocus.org