the power of positive deviance
DESCRIPTION
Melih Arat's Lecture at Epoka UniversityTRANSCRIPT
A lecture byMelih [email protected]
The Power of Positive DevianceHow unlikely innovators solve the world’s
toughest problemsby
Richard Pascale-Jerry and Monique Sternin
A lecture byMelih [email protected]
2
Positive Deviance (PD) Approach
What enables some members of the community
(the “Positive Deviants”) to find better solutions
to pervasive problems than their neighbors who have access to the same resources?
• Identifying Solutions to Community Problems Within the Community TodayThe Key Question?
A lecture byMelih [email protected] Children Malnutrition
Problem
Fighting malnutrition Finding poor kids who
are bigger and healtier then typical child
Four meals a day (but same amount) (malnourished stomachs could not process that much food)
Tiny shrimps, crabs, mixing with rice, sweet-potato greens
In stead of giving a recipe, organized cooking groups.
A lecture byMelih [email protected]
Female Circumcision in Egypt
Female genital mutilation is the surgical removal of part or all the external genitalia
Reconciling tradition and change
The story married women uncircumcised
The story of the father
Meetings at the well points
A lecture byMelih [email protected]
Hospital Infections
100.000 MRSA case and loss of patients. From 1995 to 2005 MRSA soared from 2
percent to 65 percent in the intensive care unites.
Macaroni – 100.000 sticks hygiene game – Chococale cream beds The Dispenser sound The Dispenser for everybody The Dementia patients (mobile hygiene
dispensers) Bingo Cards Hygenie From top-down control to bottom up
innovation Discovery and Action Dialogue Fried Chicken Chops Story
A lecture byMelih [email protected]
Dropout Rates In Argentina
44 percent of the children drop out the school system in rural province of Missione.
One school had zero dropouts.
Unfriendly teachers Valueless students Parents are not welcomed
A lecture byMelih [email protected]
Merck Mexico
Foxamax is a miracle drug against osteoporosis(Osteoporosis literally means 'porous bones'.)
Mexico Merck ranks last in sales.
41 districts and only 6 meet sales expectations
“Rule of 7-make seven sales visits or calls” does not work
Events-Doctors participates in event design.
Birthday cards for their sons. Bringing a favoruite food from
another territory
A lecture byMelih [email protected]
Infant Mortality in Rural Pakistan
One of every newborn dies within the first year of life.
Pashtune Babies… Searching Positive Deviants Preparing a gadeya (pillow
used like blanket) A Clean razor cut Mother milk instead of honey A bag (razor, blanket, honey,
pillow, milk etc.) Peshtunes choose one of them, and tell it is good or not for child birth.
A lecture byMelih [email protected]
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The Positive Deviance Inquiry
The PD Inquiry is the tool that
enables the community to discover the uncommon PD behaviors/strategies
• The community must discover what the PDs are doing that is different from their neighbors
A lecture byMelih [email protected]
10
PD Inquiry
Establishes community behavioral norms related to the problem to beaddressed
Uncovers successful uncommon behaviors/ strategies practiced by the Positive Deviants
A lecture byMelih [email protected]
11
Focus on PD Behavior
We can’t (yet) clone people
• But we can adopt their successful behaviors/strategies
A lecture byMelih [email protected]
12
PD Focus on Practice Rather than Knowledge
“It’s easier to ACT your way into a new way of THINKING,
than to THINK your way into a new way of ACTING”
A lecture byMelih [email protected]
The Power of Positive Deviance In every community
there are certain individuals whose uncommon practices/behaviors enable them to find better solutions to problems than their neighbors who have access to the same resources