the power of play in experimental design with claudia chagüi de león
TRANSCRIPT
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hello.@cchagui
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josef Albers
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“ Ah, the creative process is the same secret in science as it is in art. They are all the same absolutely. ” Joseph Albers
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eadweard muybridge
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Play is not random or AIMLESS
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JOY
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ANTICIPATION
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AWE
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EXCITEMENT
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“ Rather than being a luxury, emotions are a very intelligent way of driving an organism toward certain outcomes. ” Antonio Demasio.
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“there is no such thing as abstract art. One always has to begin with something. And then one can remove all traces of what is real.” pablo picasso.
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source: giphy
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Great brands inspire you to do something that is greater than their commercial obligations.
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Make your audience part of the process.
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play sprouts Out of Activity
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CREaTE MOMENTS OF LEISURE
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pitch production live
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pitch PLAY production live
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pitch strategy production live
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pitch discovery production live
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pitch EXPLORATION production live
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thank you