the power of pacific cuisine

The Power of Pacific Cuisine

Robert Oliver Enterprises LLC


Agri-tourism is an Ecosystem

CUISINETourism Agriculture


Cuisine is not just FOOD• Celebration of

culture-soul food

• How we build relationships, offer love, share

• Indigenous cuisine is the key to good health

• We all love to eat!

• The hottest thing on TV right now

The Story of the food is the story of the People



“To us - food mediates relationships, facilitates health, celebrates life and its achievements, defines identity, identifies culture and links us closely to the earth that gave birth to us. Therefore to offer our cuisine to the tourists –who are visitors to our land makes our hospitality to them more whole. In the modern world it of course includes the stimulation of our economy as more of tourists’ money is channelled to local farmers, local transporters, and local food processors”

Suliana Siwatibau, organic farmer, icon

Farm to Table in the Caribbean

Linking agriculture to

tourism

How does it look right now!


• In 2006 Fiji imported in excess of $250m of agricultural products. (Loze and Low 2008)

• The Fiji Visitors Bureau identified 343 hotels, hostels and resorts in Fiji. (Young and Vinning 2007) It is estimated that at present, 80% of fruits and vegetables consumed by the tourism sector are imported.

FAO REPORT PAPER/ Tim Martyn


The Great Pacific Opportunity

• A vibrant organics movement

• World class cuisine• Awesome chefs• 50% of tourists cite

cuisine in their destination choice

Books• Create authority and glamour• Foundation Tool for the chefs• Press and media• Develop tourism awareness• 15 years life• Tourism strategy• High Value tourist• Destination choice• The story of the food is the story of

the people


Television• The buy in- the will• Comes to you• Engagement• Cooking shows are hot• Glamorize cooking and

agriculture• Awareness in world market• Aspirational for chefs• New stars• Recipes


Real Pasifik - 6 Pacific nationsFiji, Vanuatu, Tonga, Samoa, the Cook Islands, Aotearoa

Real Pasifik Series Outputs

The Big IdeaMy Kitchen Rules, South Pacific


HEARTS AND MINDS CAMPAIGN TO: **CREATE THE COLLECTIVE

CONSCIOUSNESSAND

TO POSITION THE PROPOSITION“BUY AND EAT LOCAL”AS THE FIRST CHOICE

Pacific Cuisine Web Channel/ App


Screen Shot 2015-05-17 at 8.56.05 am

Education

• Currently little to none• Opportunity with Le

Cordon Bleu• Books are the basis


Food Festivals

• Regional differentiation

• Organic for Samoa, Destination Suva etc

• Tourism campaign off season

• Community engagement

• Include farm visits


Artisan products

When local food isin tourism it becomes

tourism for everybody


Chefs Associations

• No regional entity• Fiji example• Channels to chefs• Pacific versions could include

farmers• What do they need?

association


• For product and recipe development

• Part of chefs association• Can be a restaurant• Facilitate trade and menu

development• Guest chef program• 1 and 2 week courses for tourists

and chefs• Similar to New Zealand innovation

lab• Studio for books, tv, web content• FTTP model

South Pacific Cuisine Lab



The Time is NOW!

Tourists have changed

Happy healthy South Pacific people

Tourism economy

SPFR

toolkit


South Pacific Food Revolution

S


SPFR Toolkit

Food TVOrganic FarmersArtisan producersTourism industry awarenessSouth Pacific Chefs’ AssociationREAL celebrity chefsCuisine educationCook booksFood festivals

Cultural / Cuisine Resilience is

Economic Resilience
