the power of observation
TRANSCRIPT
STARTUP SUPERPOWERSThe power of observation
Superhero secret mission / raquel lopez-chicheri ©[email protected] Barrera (@abarrera)
Too many distractions
Child protest / Adrian Sommeling ©
8 tweets/minute
8 tweets/minute
Texting Out! / Tim Tadder ©
Surrounded by technology
Salvador / Janos Guljas ©
War
ps o
ur
pers
pect
ive
Warp Speed / Claus Puhlmann ©
PLAYING CATCH UP
Startups are HARD
Oh start-‐up land!!
Startup fire?
More like this…
Memory Drift / Luigi Saria ©
Requires lots of thinking
Lean thinking aid
500px Life / The Photo Fiend ©
Research
Listening & understanding
Be Still / Lizzy Gadd ©
Reflect
I'm late / I'm late / For a very important date. / No time to say "Hello, Goodbye". / I'm late, I'm late, I'm late.
Observing / Jack Gray ©
The powers of
OBSERVATION
Why don’t I like this guy?
Mars / Yana Peneva ©
Not magic
It’s a muscle
————— / DEREK HEISLER ©
Do i look fat darling / Steven Ward ©
Kind of stunted
Kyudo - きゅうどう / Francis Maraj ©
Requires FULL ATTENTION
Overwhelmed / Roman and Alina Kostenko ©
Multitasking is a myth
Observation critical for startups
Child protest / Adrian Sommeling ©
Child protest / Adrian Sommeling ©
INATS
Child protest / Adrian Sommeling ©
It’s Not About Technology STUPID
Cabela’s / Jake Olson Studios ©
AIKIDO/ Roy Katalan ©
Cultivating your powers
Mantra Himalaya / Jkboy Jatenipat ©
Walking exercise
Walking in the city / Hanson Mao ©
Shops
{ Last Day of Summer } / Thai Hoa Pham ©
PEOPLE
daydreamer / bob van den berg ©
Seasons
Journey to Nirvana / Anis Shaikh ©
People exercise
Almost closed / Kimhwan SEOULIST ©
Public transport observation
Mile Enders / Sven Loach ©
What can you tell me?
- / rinatus (rinatus) ©
Sit down for coffee
shopping / Andy Kennelly ©
CONSUMER BEHAVIOR: The mall
Zara case
Follow Your Dreams / Xaris Kouzis ©
Pizza case
Interview mode
Bored II / Stanislav Novak ©
shut up
Listening… / Gianluca Mantovani ©
Listen
“Listening… / Gianluca Mantovani ©
Listen
There's a lot of difference between listening and hearing
G.K. Chesterton
“Listening… / Gianluca Mantovani ©
Listen
Most people do not listen with the intent to understand; they listen with the intent to reply.
Stephen R. Covey
Leer entre líneas. / Axel Alvarado Chávez ©
Observe speech: Read between the lines
Difficult… / KnikmanAV - Hans Knikman ©
WHAT?
The Color of Contrast / Joel Santos ©
Steps to
observation
#1 Non awareness
chill time / Mike Kremer ©
#2 Past awareness
#3 Delayed awareness
#4 Awareness
A Wonderful Dinner / Carl Fredrik Melle ©
#5 Constant awareness
Homemade Hero / J.J. Taylor ©
CONCLUSIONS
Child protest / Adrian Sommeling ©
Powerful
Mars / Yana Peneva ©
Not magic
Can be trained
————— / DEREK HEISLER ©
The Color of Contrast / Joel Santos ©
Takes time
THANK YOU
Alex Barrera (@abarrera)http://www.slideshare.net/press42 [email protected]